Bauer media


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Bauer media

  1. 2. General Information <ul><li>Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. </li></ul><ul><li>Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. </li></ul><ul><li>Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators </li></ul><ul><li>Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title,  Parkers , MATCH !,  CAR  and  Yours .  </li></ul><ul><li>Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella </li></ul>SOURCE:
  2. 3. What target audience’s does Bauer Media Cater for? Bauer Media publish wide variety of different magazines therefore cater for many different target audiences including men, women and teenagers. <ul><li>Bauer Media’s women’s portfolio covers a broad range of interests such as celebrities, fashion, lifestyle and health. Magazines from this portfolio would include heat , which delivers ‘must have’ celebrity news and gossip, and real life news and celeb stories, other magazines targeted at women would be Closer and GRAZIA which are more related to fashion and Top Santé being the market leading celebrity health and beauty magazine. For the more older women 50+ Yours is a suitable magazine which delivers ‘the read of your life’ every fort night. Bauer Media also caters for parents with magazines including Mother & Baby and Pregnancy & birth . </li></ul><ul><li>Bauer Media also produces market-leading men’s lifestyle magazines with a 33% share of the sector. The men’s portfolio is the most efficient and effective way of talking to all types of men.  FHM , the UK’s biggest men’s lifestyle media brand remains the standard bearer in print, on line and overseas. The portfolio also includes  Zoo , the fun and sexy men’s weekly. </li></ul>
  3. 4. <ul><li>Bauer Media's magazines portfolio also has hugely successful specialist titles for people passionate about their sport, cars, motorcycling and hobbies. The 35-magazine portfolio includes  Motorcycle News (MCN) ,  Car ,  Digital Photo ,  Classic Cars ,  MATCH! ,  Angling Times ,  Golf World  and  Today's Golfer  that talk directly to enthusiasts in their fields . </li></ul><ul><li>Bauer Media also has the market leading music and entertainment titles, such as   Q ,  Mojo  and  KERRANG!   Q  harnesses the music and lifestyle audience,  Mojo  continues its crusade for timeless music and  KERRANG!  rocks its audience every week. And also along with entertainment for the more younger audience is the market leading movie magazine   Empire which continues to excite with its record breaking covers. </li></ul><ul><li>SOURCE: </li></ul>
  4. 5. What music magazines does Bauer Media Publish? <ul><li>Kerrang! </li></ul><ul><li>The world's biggest selling weekly music magazine and the original multi-platform youth brand for all rock genres. delivering the hottest news, reviews, gig guides, exclusive features, posters and more every week. It lives life loud for its army of dedicated, music loving fans. </li></ul><ul><li>Kerrang! Describes it’s readers as Young, individually minded and passionate consumers, an audience defined by attitude, passion and loyalty. </li></ul>
  5. 6. <ul><li>The UK's biggest selling monthly music magazine, and seen as the arbiter of quality music. The magazine sits at the heart of a cross-platform brand that discovers great music of substance for its consumers. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values. </li></ul><ul><li>Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1 </li></ul>Q
  6. 7. Mojo! <ul><li>The world's biggest UK music magazine, which is said to deliver a monthly dose of world class journalism and iconic photography. It represents a carefully crafted musical archive, providing its audience with an authentic, independent and emotional connection to the music. Classic sits comfortably with cutting edge, with quality and integrity being constant </li></ul><ul><li>It’ target audience are discerning and passionate music aficionados, predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality </li></ul>
  7. 8. Would this publisher be appropriate for my magazine? <ul><li>I think Bauer Media would be a good publisher for my magazine as they have published many music magazines and clearly know the content in which a music magazine should contain. </li></ul><ul><li>There magazines have proved successful with the over 80 influential brand names covering a diverse range of interests </li></ul><ul><li>Their wide portfolio of influential brands gives them advantages over pure play magazine and radio competitors. </li></ul><ul><li>They know the target audience’s of particular magazines and would know exactly how to produce a new popular music magazine </li></ul><ul><li>They would know how to market my magazine properly as they already deal with up-market magazines such as Kerrang! and Q </li></ul>