PEOPLE WANT VIDEO.
retention rate for visual
information vs. 10%
more inbound links
for posts with video than
for posts with only text.
are visual learners and
respond better to video
PEOPLE WANT VIDEO CONTENT.
when it’s good—
is valuable. It gives insight.
Understanding. Wisdom, even.
Video—when it’s good—
is powerful. It removes barriers and defenses
put up by customers. As a communication medium, video is
shareable, self-contained, and loses nothing in translation or transmission.
So, if you put good content in a good video, your message spreads
further and with more integrity than traditional marketing methods.
SO, VIDEO CONTENT IS BIG.
And getting bigger: it’s one of the fastest-growing online digital marketing strategies.
of B2B companies use
video content in their
Content Marketing Institute
of marketers used video
for online marketing
growth in online video
as an ad format
ESPECIALLY PROFESSIONAL VIDEO CONTENT.
Professionally produced video optimized
for eCommerce outperforms user-generated video by 30%.
(24.7% lift vs. 18.7% lift for user-generated video)
WHATEVER YOUR MARKETING NEEDS,
VIDEO CAN DELIVER.
Not only does it carry content that resonates with your audience,
it can be used in virtually any area of your sales funnel.
See how video can help your marketing hit its mark...eting.
Pre-roll ad, thought
leadership, social video,
Give your audience
a reason to seek you out
with sparsely branded,
visually rich and attention-grabbing
Video background, welcome
page video, video minisite,
splash page video...
Enhance your audience’s
experience on your channels.
In a world of bad websites,
make yours stand out.
Get to the heart of your
You’ve got their attention.
Now make them care
through a medium that’s
easy to digest.
In-depth product video,
demo video, software
Whatever questions your
audience has, video
can answer. Which is a big
deal because they will
have questions, and you
better have answers.
COMMUNICATING YOUR “WHY” IS CRITICAL
Humans are always asking, “Why?” It’s in our nature.
We crave an explanation for the world around us, and especially
when we see something unique and innovative.
When that question is answered, it means a personal revelation
was made. An epiphany, if you will. It means a human has recognized
value in something and is choosing to care.
Why is your special something valuable?
Don’t just explain how it works or what it does.
Tell the world why it matters, and you can change everything.
STORYTELLING IS PURE HUMAN COMMUNICATION.
Information alone won’t change anyone.
But when it’s wrapped in a story, people can find
a reason to value it: the “why.”
EPIPHEO MAKES VIDEO CONTENT
THAT COMMUNICATES WHY SOMETHING
We work with clients to discover their unique human value.
Then we build a story to convey that value.
Then we put that story in a rightful, easy-to-share video, so people
will have an epiphany, see the value, care about it, and change.
Find out more about Epipheo at epipheo.com