Guinness Surfer


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A2 media studies presentation

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Guinness Surfer

  1. 1. Guinness Surfer advert<br />N. Ford July 2009<br />
  2. 2. Hokusai, a Japanese artist was an influence on Walter Crane.<br />Quiksilver use a version of the Hokusai image in their product logo.<br />Walter Crane and Eugène Delacroix influenced Jonathan Glazer when he made the Guinness surfer advert.<br />The Guinness advert includes a reference to the novel Moby-Dick.<br />Stylistically the advert is similar to the photography of Bruce Weber.<br />Phat Planet by Leftfield is a track on the album Rhythm and Stealth (1999). It was unreleased when the advert was first broadcast.<br />Ideas and fragments<br />
  3. 3. The Great Wave off Kanagawa (神奈川沖浪裏) is a famous woodblock print by the Japanese artist Hokusai. It was published in 1832 (Edo Period) as the first in Hokusai&apos;s series 36 views of Mount Fiji and is his most famous work. It depicts an enormous wave threatening boats near the Japanese prefecture of Kanagawa. As in all the other prints in the series, Mount Fuji can be seen in the background. The wave is probably not intended to be a tsunami, but a normal ocean surface wave created by the wind, called an okinami in Japanese.<br />Hokusai<br />
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  5. 5. The Quiksilver logo depicts the wave and Mount Fuji seen in Hokusai’s painting.<br />
  6. 6. Walter Crane (15 August 1845 – 14 March 1915) was an English artist and book illustrator. He, along with Randolph Caldecott and Kate Greenaway, are considered the strongest contributors to the child&apos;s nursery motif that the genre of English children&apos;s illustrated literature would exhibit in its developmental stages in the latter 19th century. His work featured some of the more colourful and detailed beginnings of the child-in-the-garden motifs that would characterize many nursery rhymes and children&apos;s stories for decades to come. <br />Walter Crane<br />
  7. 7. Neptune’s Horses by Walter Crane<br />
  8. 8. Ferdinand Victor Eugène Delacroix (26 April 1798 – 13 August 1863) was a French Romantic artist regarded from the outset of his career as the leader of the French Romantic school.Delacroix&apos;s use of expressive brushstrokes and his study of the optical effects of colour profoundly shaped the work of the Impressionists, while his passion for the exotic inspired the artists of the Symbolist movement.<br />Eugène Delacroix<br />
  9. 9. Frightened Horse by Eugene Delacroix<br />
  10. 10. He waits; that&apos;s what he does.<br /> And I tell you what: tick followed tock followed tick followed tock followed tick...<br /> Ahab says, &apos;I don&apos;t care who you are, here&apos;s to your dream.&apos;<br /> The old sailors returned to the bar, &apos;Here&apos;s to you, Ahab!&apos;<br /> And the fat drummer hit the beat with all his heart.<br /> Here&apos;s to waiting.<br />The voiceover<br />
  11. 11. Moby-Dickis an 1851 novel by Herman Melville. The story tells the adventures of the wandering sailor Ishmael and his voyage on the whaleship Pequod, commanded by Captain Ahab. Ishmael soon learns that Ahab seeks one specific whale, Moby Dick, a white whale of tremendous size and ferocity. Comparatively few whaleships know of Moby Dick, and fewer yet have encountered him. In a previous encounter, the whale destroyed Ahab&apos;s boat and bit off his leg. Ahab intends to take revenge.<br />Moby-Dick<br />
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  13. 13. Bruce Weber<br />
  14. 14. Leftfield (1990 -2002) was a duo of electronic artists and record producers Paul Daley and Neil Barnes<br />The pair were pioneers in the fields of intelligent dance music and progressive house, being among the first to fuse house music with dub and reggae. It furthermore was among the first electronic musicians to incorporate live guest vocalists, along with The Chemical Brothers and Underworld. Ultimately the duo have been influential on the electronic genre as a whole.<br />Leftfield<br />
  15. 15. Rhythm and Stealth is an album by Leftfield released on 20 September 1999. It was the follow up to 1995&apos;s Leftism. The album reached #1 in the UK album chart. It was nominated for the Mercury Music Prize in 2000. but lost out to Badly Drawn Boy&apos;s The Hour of Bewilderbeast.<br />