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11
• Assign small working team to vet the idea.
• Create a simple narrative with the submitter explaining how the idea wor...
22
• Assign a Product Manager or representative to lead investigation.
• Refine the scope to identify what is in-scope and...
33
• Incorporate Idea into a Product roadmap.
• Pre-plan the Program/Project including assigning PM, determining timing,
f...
44
• Finalize the priority and implementation approach.
• Create the project team.
• Align resources given enterprise cons...
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Innovation process

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Idea Management

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Innovation process

  1. 1. 11 • Assign small working team to vet the idea. • Create a simple narrative with the submitter explaining how the idea works and the potential opportunity. • Classify the type of idea being submitted to determine action steps (i.e. incremental, disruptive, consumer facing, operational, technology-based, etc.). • Ask questions like: • How does the idea align with the consumer and business’ strategies? • Can the idea be leveraged within the Company? • What are the potential benefits to the consumer and the business? • Simply, is the idea promising? What does success look like and should we spend the time to investigate further? Step 1 – idea i1
  2. 2. 22 • Assign a Product Manager or representative to lead investigation. • Refine the scope to identify what is in-scope and out-of-scope? • Answer the following questions: • What are the consumer and business assumptions? • What are the upstream and downstream process/operational impacts? • What are the expected consumer, business, and financial benefits (quantitative and qualitative)? How will these be captured? • What are the business process or operational changes to support the capability? • What are the business, process, and technical requirements and hurdles? • What are the technology or technology company risks? • Is a full POC or model including a market test required? • What are the options? What is the recommendation? • What is the estimated total cost of ownership and related potential R.O.I? • Determine if Idea/Concept should be put on the Product roadmap. i2Step 2 – investigate
  3. 3. 33 • Incorporate Idea into a Product roadmap. • Pre-plan the Program/Project including assigning PM, determining timing, funding, resources, and organization alignment. • Validate assumptions and initial findings from the Investigate (study & research) step. • Finalize the scope based on findings. • Debate and choose an option for implementation. • Align the organization on the decision. • Secure initial funding and related funding models. • Finalize total cost of ownership and benefits commitments. • Provide final recommendation on next step (Implementation). i3 Step 3 – initiate
  4. 4. 44 • Finalize the priority and implementation approach. • Create the project team. • Align resources given enterprise constraints and commitments. • Allocate budget and resources in alignment with funding models and agreements. • Set project start and go-live dates, key milestones and success factors. • Design, develop, test, and implement the final solution. • Develop a comprehensive transition/change management and training plan. • Conduct project closure - post implementation reviews - capture lessons learned. i4 Step 4 – implement

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