MaggiFrom Wikipedia, the free encyclopediaJump to: navigation, searchFor other uses, see Maggi (disambiguation). Maggi Aktiengesellschaft; Type subsidiary of Nestlé Industry Food Founded 1890 Founder(s) Julius Maggi Headquarters Cham, Switzerland
Key people Alain Pedersen Website maggi.chA bottle of Polish Maggi sauce.Maggi (pronounced [maɡi]) is a Nestlébrand of instant soups, stocks, bouilloncubes, ketchups, sauces, seasonings andinstant noodles. The original company cameinto existence in 1872 in Switzerland, whenJulius Maggi took over his fathers mill. Itquickly became a pioneer of industrial foodproduction, aiming at improving thenutritional intake of worker families. It wasthe first to bring protein-rich legume meal to
the market, which was followed by ready-made soup based on legume meal in 1886.In 1897, Julius Maggi founded the companyMaggi GmbH in the German town of Singenwhere it is still established today.In parts of Europe, Mexico, Malaysia, andBrunei, In German-speaking countries aswell as the Netherlands, Czech Republic,Slovenia, Slovakia, Poland and France,"Maggi" is still synonymous with the brands"Maggi-Würze" (Maggi seasoning sauce), adark, hydrolysed vegetable protein basedsauce which is very similar to East Asiansoy sauce without actually containing soy.It was introduced in 1886, as a cheapsubstitute for meat extract. It has sincebecome a well-known part of everydayculinary culture in Switzerland, Austria andespecially in Germany. It is also well knownin Poland and the Netherlands.
The bouillon cube or "Maggi cube" wasintroduced in 1908, which was another meatsubstitution product. Because chicken andbeef broths are so common in the cuisines ofmany different countries, the companysproducts have a large worldwide market.In 1947, following several changes inownership and corporate structure, Maggisholding company merged with the Nestlécompany to form Nestlé-Alimentana S.A.,currently known in its francophonehomebase as Nestlé S.A..Today, Maggi is particularly well known inthe Baltic states for its dry soups. InBangladesh, India, Pakistan, Nigeria,Australia, New Zealand, Brazil, Mexico andthe Philippines, for its seasonings, such asMaggi sauce, which is a household product.And in Malaysia, Indonesia, India and
Singapore for its instant Maggi noodles(Maggi Mee).In West Africa, and parts of the Middle East,Maggi cubes are used as part of the localcuisine. Throughout Latin America, Maggiproducts, especially bouillon cubes, arewidely sold with some repackaging to reflectlocal terminology. In the German, Dutch andDanish languages, lovage has come to beknown as "Maggi herb" (Ger. Maggikraut,Du. maggikruid or Da. maggiurt), because ittastes similar to Maggi sauce, although,paradoxically, lovage is one of the few herbsnot present in the sauce.In Indonesia, Thailand and Vietnam Maggiseasoning sauce is a popular condiment usedin flavouring meals, and the bottles arefamiliar sights on restaurant tables. References
1. ^ Ingredients of Maggi seasoning sauce External links Official site(German)(French) Nestlé: Maggi Maggi India Maggi is a Nestle brand of instant soups, cubes, ketchups, sauces, seasonings and instant noodles. Nestlé Canada Maggi Liquid Seasoning Ingredients Maggi Flüssige Würze / Arôme liquide Maggi in the online Culinary Heritage of Switzerland database. [show] v d e Nestlé
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