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Why baby steps are not enough to tackle the obesity epidemic

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A presentation by Fooducate CEO Hemi Weingarten at Stanford's Mobile Health Conference in May 2012.
Weingarten explains why individual efforts at tackling the obesity epidemic may not be enough and suggests ways to tackle the problem from a societal angle.

Published in: Health & Medicine, Business
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Why baby steps are not enough to tackle the obesity epidemic

  1. The Future of Baby Steps in Health Innovation*Mobile Health Conference May 17, 2012 Stanford University Hemi Weingarten @fooducate @hemiw
  2. Shameless Plug: FOODUCATE app Download the Fooducate app Do it!
  3. * I will only talk about “food” relatedhealth
  4. The title of this presentationWhy Baby Steps aren’t Enough
  5. Q: Why is dieting so hard ?
  6. Q: Why is dieting so hard ?A: Confronts our basic biological drive toeat and defend against weight loss
  7. 80%of people who lose weightgain it back within 2 years
  8. eatless
  9. 390032001980 2012
  10. “Fast Food” • Can’t blame them for trying to make a profitFTC Chairman Jon Leibowitz: “it’s probably time to move on from attempts to regulatejunk food marketing to children. The commission does not support legislation restrictingfood advertising to children.”
  11. 10% profit margin90%profit margin
  12. Food Manufacturers • Can’t blame them for trying to make a profitEnriched Bleached Wheat Flour [Flour, Reduced Iron, B Vitamins (Niacin, Thiamine Mononitrate(B1), Riboflavin (B2), Folic Acid)], Corn Syrup, Sugar, High Fructose Corn Syrup, Water, PartiallyHydrogenated Vegetable and/or Animal Shortening (Soybean, Cottonseed and/or Canola Oil, Beef FWhole Eggs, Dextrose. Contains 2% or Less of: Modified Corn Starch, Glucose, Leavenings (SodiumPyrophosphate, Baking Soda, Monocalcium Phosphate), Sweet Dairy Whey, Soy Protein Isolate, Caland Sodium Caseinate, Salt, Mono and Diglycerides, Polysorbate 60, Soy Lecithin, Soy Flour, CornstaCellulose Gum, Sodium Stearoyl Lactylate, Natural and Artificial Flavors, Sorbic Acid (to Retain FreshYellow 5, Red 40.
  13. Food Manufacturers • Can’t blame them for trying to make a profite longer the shelf life of food –e shorter the shelf life of humans
  14. technology + baby steps  change to large systems
  15. Our ChallengeHarness technology and the collective babysteps of millions to change the world…
  16. Baby Steps for Myself My Family My CommunityMore please My Society
  17. Thank you! Hemi Weingarten hemi@fooducate.com

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