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Twitter Social Media Summit

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How to Grow and
Engage Your Audience
on Twitter Presented by
Mari Smith

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Twitter Social Media Summit

  1. 1. How to Grow and Engage Your Audience on Twitter Presented by Mari Smith www.WhitePaperSource.com May 20, 2009
  2. 2. How To Use Twitter To: 1. Quickly and instantly reach an unlimited audience. 2. Create raving fans. 3. Develop profitable relationships. 4. Build social currency. 5. Conduct real-time market research. 6. Get Google indexing. Page 2 ©2009 WhitePaperSource Publishing and the respective presenter
  3. 3. Twitter Stats & Facts Fastest growing social network.  1,382% in one year. 19+ million members. Could reach 100M in 2009 if growth holds. Largest age group = 35-49. Page 3 ©2009 WhitePaperSource Publishing and the respective presenter
  4. 4. 1a. Building Your Audience Know the following rules: After you follow 2000, the ratio has to be ~10% Up to 1000 per day max Page 4 ©2009 WhitePaperSource Publishing and the respective presenter
  5. 5. 1b. Building Your Audience Set up auto-follow www.SocialToo.com www.Tweetlater.com Page 5 ©2009 WhitePaperSource Publishing and the respective presenter
  6. 6. 1c. Building Your Audience Find your target market: www.Twellow.com www.WeFollow.com www.ExecTweets.com www.Twibes.com www.TwitterGrader.com Page 6 ©2009 WhitePaperSource Publishing and the respective presenter
  7. 7. 1d. Building Your Audience Set Up Keyword Alerts Your name, company name, website, Twitter name(s), key terms, competitors: www.TweetLater.com www.TweetBeep.com Page 7 ©2009 WhitePaperSource Publishing and the respective presenter
  8. 8. 2a. Create raving fans Provide EXCELLENT, relevant content. Engage. Respond. Promote others. Compliment. Thank. Page 8 ©2009 WhitePaperSource Publishing and the respective presenter
  9. 9. 2b. Create raving fans Offer giveaways. Run contests, drawings. Drive your followers back to your blog. Promote your Facebook Fan Page. Page 9 ©2009 WhitePaperSource Publishing and the respective presenter
  10. 10. Twitter POLL Do you think it’s important to follow people back on Twitter who follow you? Yes, I like to follow everyone back. It depends; I follow mostly everyone back. No, I only follow a select few. Page 10 ©2009 WhitePaperSource Publishing and the respective presenter
  11. 11. 3a. Develop profitable relationships Mari’s Four-Part Formula 1. Quality NETWORK + 2. Quality CONTENT + 3. CONSISTENCY+ 4. Genuine, AUTHENTIC, PASSIONATE CARING = Profitable RELATIONSHIPS Page 11 ©2009 WhitePaperSource Publishing and the respective presenter
  12. 12. 3b. Develop profitable relationships Transparency = KEY! Page 12 ©2009 WhitePaperSource Publishing and the respective presenter
  13. 13. 3c. Develop profitable relationships “Brandividual” [@armano] Page 13 ©2009 WhitePaperSource Publishing and the respective presenter
  14. 14. 3c. Develop profitable relationships Who is the voice of your company? Should you “ghost tweet”? Page 14 ©2009 WhitePaperSource Publishing and the respective presenter
  15. 15. 4a. Build social currency Give first. Have high standards and demonstrate them. Always build people up. Be available – delegate, designate. Page 15 ©2009 WhitePaperSource Publishing and the respective presenter
  16. 16. 4b. Build social currency Monitor your reputation relentlessly. Take action promptly when needed. Page 16 ©2009 WhitePaperSource Publishing and the respective presenter
  17. 17. 5a. Conduct real-time market research Ask you-centered questions. Short, simple, <120 characters (allow for retweeting). Be ready to capture answers! Or, use a poll service: www.polldaddy.com www.twtpoll.com Page 17 ©2009 WhitePaperSource Publishing and the respective presenter
  18. 18. 5b. Conduct real-time market research Watch trending topics. Tweetie iPhone app Keyword alerts. Page 18 ©2009 WhitePaperSource Publishing and the respective presenter
  19. 19. 5c. Conduct real-time market research Twitter real-time Greasemonkey script. Search: twitter google greasemonkey Page 19 ©2009 WhitePaperSource Publishing and the respective presenter
  20. 20. Twitter: Changing the Business Landscape… …for good! Unprecedented opportunity! Page 20 ©2009 WhitePaperSource Publishing and the respective presenter
  21. 21. Mari Smith Twitter.com/marismith LIVE Q&A INSTRUCTIONS www.marismith.com/facebook Already on the phone: (*) (8) on your telephone to get in queue. www.marismith.com/fanpage Listening online: Call 866-630-3507, pin 9206; then press (*) (8) Outside US/Canada: Call +1 (503) 295-8000, enter: (866) 630-3507 (do not dial '1'), pin 9206. Press (*) (8) Page 21 ©2009 WhitePaperSource Publishing and the respective presenter

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