Optimizing Your Facebook Fan Page

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Optimizing Your Facebook Fan Page

  1. 1. Optimizing Your Presented by Facebook Fan Page Mari Smith for Profits ©2010 WhitePaperSource Publishing • Do NOT distribute
  2. 2. Get Ready! What we’ll cover… Facebook marketing – an overview Using your Profile for business and/or personal? Privacy issues Groups vs. Fan pages – which is best? Building a compelling Fan Page Optimizing your Fan Page [Next session: Facebook Engagement: Advanced Strategies for Building a Loyal Fan Base] ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 2
  3. 3. Poll question What is your primary objective in building a presence on Facebook? Create an "outpost" for our fans to connect with us. Build our email list. Increase product sales. Improve customer service. Raise brand awareness. Crowdsource new products. Other.
  4. 4. Why market on Facebook? #1 social network in the world ~500 million active users (logged on during past 30 days) Half logon daily Average session time = 55 minutes Global reach: 70% = outside United States 68% of US Facebook users “more likely to buy on a positive Facebook friend referral” [eMarketer | Morpace] ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 4
  5. 5. Why market on Facebook? “Eyeballs are monetizable” ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 5
  6. 6. Your Facebook Profile for business? Primary reason to use for professional networking: NEWS FEED: ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 6
  7. 7. Facebook Privacy Edit settings Use Friend Lists Unfriend/block as appropriate Hide year of birth Don’t reveal home address Change your password regularly & don’t share See 10 Ways To Stay Safe on Facebook: http://bit.ly/10fbsafety ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 7
  8. 8. Group vs. Fan Page? Groups: Unlimited members; can’t message past 5,000 Can’t add custom content Not indexed on Google Pages: Unlimited members; can message all or targeted Can add custom content Fully indexed on Google ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 8
  9. 9. New Community Pages Favorite cause or topic Activities and interests Auto-connected to Pages “Best collection of shared knowledge” Content from Wikipedia Maintained like a wiki ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 9
  10. 10. New Community Pages ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 10
  11. 11. Official Page vs. Community? http://www.facebook.com/pages/create.php ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 11
  12. 12. Let’s build Facebook Pages! What you need to know in advance: Select the originating Admin with extreme care Facebook’s TOS One personal profile *OR* one Business Account Add at least one more Admin Discuss the category, content and design ahead of time ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 12
  13. 13. Begin with a checklist Target Market Objective Strategies to implement Technologies Track & Measure results ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 13
  14. 14. Getting set up Categories – what you need to know Choosing a title Should you have a tagline? ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 14
  15. 15. Design your fan page picture 180px by 540px Can select thumbnail Could rotate ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 15
  16. 16. Add company details Info tab About us (mini bio) ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 16
  17. 17. Import your blog Networked Blogs app ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 17
  18. 18. Add custom content Welcome tab ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 18
  19. 19. Video message Primary purpose = click the Like button (become a fan) Compelling, short, interesting Explain benefits of WHY a visitor would want to join the fan page ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 19
  20. 20. Video examples /stevespangler /johnassarafpage ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 20
  21. 21. Add custom content Storefront ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 21
  22. 22. Add custom content Menu ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 22
  23. 23. Add custom content Live tweets, blog posts, Flickr photos ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 23
  24. 24. Fan only content ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 24
  25. 25. Interactive content facebook.com/AliceInWonderland ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 25
  26. 26. Add an email opt-in box 1. FBML app 2. Copy and paste code ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 26
  27. 27. Adjust the settings Default Landing Tab for non-fans Filter should be page + fans Allow fans to post content ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 27
  28. 28. Start discussion topics ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 28
  29. 29. Promote your other networks Twitter LinkedIn YouTube Your blog ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 29
  30. 30. Advanced Add third party apps Involver.com WildfireApp.com FanAppz.com BuddyMedia.com ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 30
  31. 31. Promote your fan page Post to profile with Share button @ tag strategically ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 31
  32. 32. Promotion strategy: Plugins Social Plugins http://developers.facebook.com/plugins ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 32
  33. 33. Promote your fan page Ezine/email list – suggested calls to action: “Write on our Facebook wall” “Connect with us on Facebook” “Join our Facebook Community” “Share your story with us on Facebook” “Do you Like us? Show us some love on Facebook!” “Like this? Let us know on Facebook!” Business cards, brochures ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 33
  34. 34. Questions? Blog: marismith.com ASKING A LIVE QUESTION: Twitter.com/marismith Already on the phone: (*) (8) on your telephone to get Facebook.com/marismith in queue. Listening online: Call 866- 630-3507, pin 9206; then press (*) (8) Outside US/Canada: Call +1 (503) 295-8000, enter: (866) 630-3507 (do not dial '1'), pin 9206. Press (*) (8) ©2010 WhitePaperSource Publishing • Do NOT distribute • Page 34

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