Holger Bartel@foobartel
Ubiquity
?? ??
Differences
Assumptions
Home Sweet Home
Perfect Solutions Don’t Exist
?Questioning The Status QuoWho are we designing for?
What You KnowWhat Users Know!=
http://commons.wikimedia.org/wiki/File:AngusYoung.JPG
Your InfrastructureTheir Infrastructure!=
The Mobile Landscape
Global mobile broadbandsubscriptions outnumberfixed broadbandsubscriptions2:1http://mobithinking.com/mobile-marketing-tools...
1.1 billion active mobile-broadband subscriptionsof global population16%http://mobithinking.com/mobile-marketing-tools/lat...
Active mobile broadbandsubscriptions 2011Asia Pacific422m31st China Internet Development Statistical Report 2012
275% growth of mobileweb traffic in Asia2010 - 2013http://www.statcounter.com
Mobile Subscribers in China1.13bh p://mobithinking.com/blog/china-top-mobile-market
Internet Users in China564m31st China Internet Development Statistical Report 2012
Access the Web via Mobile~70%h p://mobithinking.com/blog/china-top-mobile-market
http://www.itu.int/ITU-D/ict/statistics/explorer/index.html
Enter Device Heaven
Xiaomi
@foobartel
@foobartel
@foobartel
@foobartel
@foobartel
The Many ManyDifferent Flavours
@foobartel
@foobartel
@foobartel
@foobartel
@foobartel
@foobartel
Mobile BrowsersUC BrowserSafariAndroidNokia OperaQQ Browser IE Mobile
Tool of Choice? ;-)
IE6~40%~6%The Good (Desktop) News
Hong Kong:3G, 4G & Unlimited Data
Courtesy of Sinan Atahan
@foobartel
China:2G, 3G
Shanghai 4G Trialw/ 5000 Users
3G Mobile Subscriptionsin China~15%
http://www.flickr.com/photos/mtshaw/5647666247/in/photostream/
PerformanceDesign=
– Jeremy KeithResponsive design is not aboutmobile. Its not about tablets. Itsnot about desktops. Its about TheWeb.“
One Web…
Heavy Weight WebHeavy Weight Webh p://www.flickr.com/photos/jeffrz/6012587117/sizes/l/in/photostream/
Just Because We Can…
Global mobile data trafficwill increase 13-foldbetween 2012 and 2017.
Cars?http://commons.wikimedia.org/wiki/File:Benz-velo.jpg
http://www.flickr.com/photos/nairoozdotcom/3161725377/
http://www.flickr.com/photos/randychiu/3503570256/sizes/o/
?What’s Your MobileContent Now?
LanguageCulture
h p://www.flickr.com/photos/nathaninsandiego/4027943348/The Early Bird…The Early Bird…
Haan Sin, Sei Sin行先死先
Haan Sin, Sei SinWalk First, Die First
@foobartel
Small MistakesBig DifferencesSmall DifferencesBig Mistakes
Pepsi in China translated their slogan:“Pepsi Brings You Back to Life.”The slogan in Chinese literally means:“Pepsi Brings...
Localization Advantage
Proportion of RevenueRussia1. English2. Russian Japan1. Japanese2. EnglishKorea1. Korean2. EnglishChina1. Chinese2. Englis...
AddingNative LanguageThe Impact of
Increase in Download Volume128%
Increase in Revenue26%
iPhoneiPad!=
Use Localization to YourAdvantage
A Small Market Share
A Small Market ShareCan Mean Several MillionUsers in China
Stay Open-Minded
Understanding can befrustrating and hard toaccept
Overcome technical aswell as cultural barriers.
Ponder Your WTFMoments
Embrace The Difference.
And Do Awesome.
Thank You.@foobartel
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
180 Degrees East, Webshaped 2013, Helsinki, Finland
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180 Degrees East, Webshaped 2013, Helsinki, Finland

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My slides from my talk at Webshaped 2013 in Helsinki, Finland. A look at the Asian mobile market, the mobile web infrastructure, statistics and user behaviour in comparison to the western world, cultural differences and personal challenges encountered along the way.

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180 Degrees East, Webshaped 2013, Helsinki, Finland

  1. 1. Holger Bartel@foobartel
  2. 2. Ubiquity
  3. 3. ?? ??
  4. 4. Differences
  5. 5. Assumptions
  6. 6. Home Sweet Home
  7. 7. Perfect Solutions Don’t Exist
  8. 8. ?Questioning The Status QuoWho are we designing for?
  9. 9. What You KnowWhat Users Know!=
  10. 10. http://commons.wikimedia.org/wiki/File:AngusYoung.JPG
  11. 11. Your InfrastructureTheir Infrastructure!=
  12. 12. The Mobile Landscape
  13. 13. Global mobile broadbandsubscriptions outnumberfixed broadbandsubscriptions2:1http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries
  14. 14. 1.1 billion active mobile-broadband subscriptionsof global population16%http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries
  15. 15. Active mobile broadbandsubscriptions 2011Asia Pacific422m31st China Internet Development Statistical Report 2012
  16. 16. 275% growth of mobileweb traffic in Asia2010 - 2013http://www.statcounter.com
  17. 17. Mobile Subscribers in China1.13bh p://mobithinking.com/blog/china-top-mobile-market
  18. 18. Internet Users in China564m31st China Internet Development Statistical Report 2012
  19. 19. Access the Web via Mobile~70%h p://mobithinking.com/blog/china-top-mobile-market
  20. 20. http://www.itu.int/ITU-D/ict/statistics/explorer/index.html
  21. 21. Enter Device Heaven
  22. 22. Xiaomi
  23. 23. @foobartel
  24. 24. @foobartel
  25. 25. @foobartel
  26. 26. @foobartel
  27. 27. @foobartel
  28. 28. The Many ManyDifferent Flavours
  29. 29. @foobartel
  30. 30. @foobartel
  31. 31. @foobartel
  32. 32. @foobartel
  33. 33. @foobartel
  34. 34. @foobartel
  35. 35. Mobile BrowsersUC BrowserSafariAndroidNokia OperaQQ Browser IE Mobile
  36. 36. Tool of Choice? ;-)
  37. 37. IE6~40%~6%The Good (Desktop) News
  38. 38. Hong Kong:3G, 4G & Unlimited Data
  39. 39. Courtesy of Sinan Atahan
  40. 40. @foobartel
  41. 41. China:2G, 3G
  42. 42. Shanghai 4G Trialw/ 5000 Users
  43. 43. 3G Mobile Subscriptionsin China~15%
  44. 44. http://www.flickr.com/photos/mtshaw/5647666247/in/photostream/
  45. 45. PerformanceDesign=
  46. 46. – Jeremy KeithResponsive design is not aboutmobile. Its not about tablets. Itsnot about desktops. Its about TheWeb.“
  47. 47. One Web…
  48. 48. Heavy Weight WebHeavy Weight Webh p://www.flickr.com/photos/jeffrz/6012587117/sizes/l/in/photostream/
  49. 49. Just Because We Can…
  50. 50. Global mobile data trafficwill increase 13-foldbetween 2012 and 2017.
  51. 51. Cars?http://commons.wikimedia.org/wiki/File:Benz-velo.jpg
  52. 52. http://www.flickr.com/photos/nairoozdotcom/3161725377/
  53. 53. http://www.flickr.com/photos/randychiu/3503570256/sizes/o/
  54. 54. ?What’s Your MobileContent Now?
  55. 55. LanguageCulture
  56. 56. h p://www.flickr.com/photos/nathaninsandiego/4027943348/The Early Bird…The Early Bird…
  57. 57. Haan Sin, Sei Sin行先死先
  58. 58. Haan Sin, Sei SinWalk First, Die First
  59. 59. @foobartel
  60. 60. Small MistakesBig DifferencesSmall DifferencesBig Mistakes
  61. 61. Pepsi in China translated their slogan:“Pepsi Brings You Back to Life.”The slogan in Chinese literally means:“Pepsi Brings Your Ancestors Back fromthe Grave.”
  62. 62. Localization Advantage
  63. 63. Proportion of RevenueRussia1. English2. Russian Japan1. Japanese2. EnglishKorea1. Korean2. EnglishChina1. Chinese2. EnglishAustralia1. English2. GermanGermany1. English2. GermanUK1. English2. GermanFrance1. English2. FrenchItaly1. English2. ItalianCanada1. English2. GermanUnited States1. English2. GermanBrazil1. English2. Spanishhttp://www.distimo.com/publications
  64. 64. AddingNative LanguageThe Impact of
  65. 65. Increase in Download Volume128%
  66. 66. Increase in Revenue26%
  67. 67. iPhoneiPad!=
  68. 68. Use Localization to YourAdvantage
  69. 69. A Small Market Share
  70. 70. A Small Market ShareCan Mean Several MillionUsers in China
  71. 71. Stay Open-Minded
  72. 72. Understanding can befrustrating and hard toaccept
  73. 73. Overcome technical aswell as cultural barriers.
  74. 74. Ponder Your WTFMoments
  75. 75. Embrace The Difference.
  76. 76. And Do Awesome.
  77. 77. Thank You.@foobartel

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