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Google Cloud PlatformTom GreyCloud Platform Sales Engineertomgrey@google.com
Everybody is talking about cloud...Google Confidential & Proprietary
Making Google look easy is hard...Google Confidential & Proprietary
Powering google.com...Google Confidential & Proprietary
Powering google.com...                             Google is the fourth largest server                             manufac...
Powering google.com...Google Confidential & Proprietary
Powering google.com...                             If Google were an ISP it would be the second                           ...
Toms totally unbiased guide to why cloud isnt...Google Confidential & Proprietary
Traditional on-premise IT...Google Confidential & Proprietary
Hosting...Google Confidential & Proprietary
Virtualisation...Google Confidential & Proprietary
Cloud!Google Confidential & Proprietary
Powering google.com...Google Confidential & Proprietary
Powering google.com...                             Customised hardware built from                             cheap commod...
Powering google.com...                             Customised hardware built from                             cheap commod...
Powering google.com...                             Customised hardware built from                             cheap commod...
Powering google.com...                             Customised hardware built from                             cheap commod...
Unlocking Googles PlatformGoogle Confidential & Proprietary
Unlocking the Google Platform                         Search     Analytics   YouTube   etc...   Your ApplicationsGoogle Co...
Unlocking the Google Platform                         Search     Analytics               YouTube                etc...   Y...
Unlocking the Google Platform                         Search     Analytics               YouTube                etc...   Y...
Unlocking the Google Platform                         Search     Analytics               YouTube                etc...   Y...
Unlocking the Google Platform                         Search     Analytics               YouTube                etc...   Y...
Unlocking the Google Platform                         Search     Analytics               YouTube                etc...    ...
Google App Engine the API elements Google provides all of    Volatile Demand Fluctuation                          Steady D...
Google Platformall of the API elements Google provides APIs      App Engine APIs       Apps APIs    Premium APIs
Google Cloud Storage API elements Google provides all of the Google Cloud Storage lets you store and access data         o...
Google Prediction API API elements Google provides all of the   Google Prediction API uses a set of algorithms that      m...
Google BigQuery of the API elements Google provides all Google BigQuery Service provides instant data analysis            ...
Customer StoriesGoogle Confidential & Proprietary
Customer Story: Royal Wedding                                                 ●   Global audience of 2Bn                  ...
Customer Story: Global Big Data Storage                                                 ●   GeoEye Inc. need to provide sa...
Customer Story: Met Office                                                 Want greater engagement with the               ...
Customer Story: Simperium                                                 ●   Phone Notes app had limited                 ...
Questions?Google Confidential & Proprietary
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Tom Grey - Google Cloud Platform

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Eurocloud Day 2012: Tom Grey - Google Cloud Platform

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Tom Grey - Google Cloud Platform

  1. 1. Google Cloud PlatformTom GreyCloud Platform Sales Engineertomgrey@google.com
  2. 2. Everybody is talking about cloud...Google Confidential & Proprietary
  3. 3. Making Google look easy is hard...Google Confidential & Proprietary
  4. 4. Powering google.com...Google Confidential & Proprietary
  5. 5. Powering google.com... Google is the fourth largest server manufacturer in the world after Dell, HP, and IBM according to Martin Reynolds of Garter GroupGoogle Confidential & Proprietary
  6. 6. Powering google.com...Google Confidential & Proprietary
  7. 7. Powering google.com... If Google were an ISP it would be the second largest ISP by traffic on the planet according to Arbor NetworksGoogle Confidential & Proprietary
  8. 8. Toms totally unbiased guide to why cloud isnt...Google Confidential & Proprietary
  9. 9. Traditional on-premise IT...Google Confidential & Proprietary
  10. 10. Hosting...Google Confidential & Proprietary
  11. 11. Virtualisation...Google Confidential & Proprietary
  12. 12. Cloud!Google Confidential & Proprietary
  13. 13. Powering google.com...Google Confidential & Proprietary
  14. 14. Powering google.com... Customised hardware built from cheap commodity partsGoogle Confidential & Proprietary
  15. 15. Powering google.com... Customised hardware built from cheap commodity parts Software resilience and easy repair not hardware resilienceGoogle Confidential & Proprietary
  16. 16. Powering google.com... Customised hardware built from cheap commodity parts Software resilience and easy repair not hardware resilience Horizontal layers not vertical stacksGoogle Confidential & Proprietary
  17. 17. Powering google.com... Customised hardware built from cheap commodity parts Software resilience and easy repair not hardware resilience Horizontal layers not vertical stacks Vast numbers of homogeneous servers managed at scaleGoogle Confidential & Proprietary
  18. 18. Unlocking Googles PlatformGoogle Confidential & Proprietary
  19. 19. Unlocking the Google Platform Search Analytics YouTube etc... Your ApplicationsGoogle Confidential & Proprietary
  20. 20. Unlocking the Google Platform Search Analytics YouTube etc... Your Applications ● World Leading Technology Global Data Centre ● Highly Resilient, Efficient & Performant &Comms Network ● 4th Largest Server Manaufacturer ● 3rd Largest Global Data NetworkGoogle Confidential & Proprietary
  21. 21. Unlocking the Google Platform Search Analytics YouTube etc... Your Applications ● Global Resilient Architecture Data Storage & Distribution ● Global Edge Distribution ● Huge Secure Capacity ● World Leading Technology Global Data Centre ● Highly Resilient, Efficient & Performant &Comms Network ● 4th Largest Server Manaufacturer ● 3rd Largest Global Data NetworkGoogle Confidential & Proprietary
  22. 22. Unlocking the Google Platform Search Analytics YouTube etc... Your Applications ● Data Intelligence Services & APIs ● Designed for Big Data ● High Performance ● Global Resilient Architecture Data Storage & Distribution ● Global Edge Distribution ● Huge Secure Capacity ● World Leading Technology Global Data Centre ● Highly Resilient, Efficient & Performant &Comms Network ● 4th Largest Server Manaufacturer ● 3rd Largest Global Data NetworkGoogle Confidential & Proprietary
  23. 23. Unlocking the Google Platform Search Analytics YouTube etc... Your Applications ● Iterate & deploy fast Compute Runtimes & ● Scale to global demand Application Frameworks ● Standards compliant ● Data Intelligence Services & APIs ● Designed for Big Data ● High Performance ● Global Resilient Architecture Data Storage & Distribution ● Global Edge Distribution ● Huge Secure Capacity ● World Leading Technology Global Data Centre ● Highly Resilient, Efficient & Performant &Comms Network ● 4th Largest Server Manaufacturer ● 3rd Largest Global Data NetworkGoogle Confidential & Proprietary
  24. 24. Unlocking the Google Platform Search Analytics YouTube etc... Your Applications ● Iterate & deploy fast Compute Runtimes & ● Scale to global demand AppEngine Application Frameworks ● Standards compliant ● Data Intelligence ● Designed for Big Data Premium Services & APIs APIs ● High Performance ● Global Resilient Architecture Storage & Data Storage & Distribution ● Global Edge Distribution Database ● Huge Secure Capacity ● World Leading Technology Global Data Centre ● Highly Resilient, Efficient & Performant &Comms Network ● 4th Largest Server Manaufacturer ● 3rd Largest Global Data NetworkGoogle Confidential & Proprietary
  25. 25. Google App Engine the API elements Google provides all of Volatile Demand Fluctuation Steady Demand Growth Inefficiency Traffic Demand Server Capacity Traffic Demand Downtime Server Capacity Inefficiency With App Engine With App Engine only pay for what you use scale with efficiency and reliability Easy to build Easy to scale Easy to manage
  26. 26. Google Platformall of the API elements Google provides APIs App Engine APIs Apps APIs Premium APIs
  27. 27. Google Cloud Storage API elements Google provides all of the Google Cloud Storage lets you store and access data on Googles reliable infrastructure Speed Reliability Scalability Global Network World-Class Reliability Unlimited Objects Lowest latency for rapid access 99.9% SLA There is no limit to # objects Data Center Efficiency Availability of your Data Big Object Size Maximal service at critical need Read-Your-Write-Consistency Up to 5 Terabytes per object Uses Content Delivery & File Sharing Active Archiving Application Storage Computation
  28. 28. Google Prediction API API elements Google provides all of the Google Prediction API uses a set of algorithms that make decisions by finding patterns in data Input: “No hay mal que Google Output: por bien no venga” Prediction API “Spanish” Inputs Predictive Output Model
  29. 29. Google BigQuery of the API elements Google provides all Google BigQuery Service provides instant data analysis “a few seconds” Billions of Google Analysis rows of data BigQueryInteractive Trends Web Network Spam Tools Detection Dashboards Optimization
  30. 30. Customer StoriesGoogle Confidential & Proprietary
  31. 31. Customer Story: Royal Wedding ● Global audience of 2Bn ● Supremely peaky traffic ● Long tail presence following the event Challenge ● 4 week lead time for implementation ● Integration with social media channels ● Rapid development & deployment ● GAE transparently scales to demand Capability ● Pay for use highly efficient, and long tail low costs ● Twitter, YouTube, Facebook integration ● Designed and developed in 3 weeks ● Scaled to 2,000 qps during Royal kiss Value ● Extremely low TCO to reach scaleGoogle Confidential & Proprietary
  32. 32. Customer Story: Global Big Data Storage ● GeoEye Inc. need to provide satellite imagery to support relief efforts by various organizations in the Haiti Challenge Earthquake ● In a short timeframe, GeoEye had to share 150 GB with ~ 60 organizations ● Low latency storage Capability ● Cost effective at scale ● Effective global reach Value ● GeoEye used Google Storage to deliver over 8.1 terabytes of content data in just 5 days. Accomplished with minimal costs to the organizationGoogle Confidential & Proprietary
  33. 33. Customer Story: Met Office Want greater engagement with the public through crowd-sourcing but at Challenge a manageable TCO A secure capable scalable public platform out-of-the-box, supporting Capability rapid application development Scaled from nothing to 1/2 M weather observations per week from across the globe. Very positive press and user Value feedback.Google Confidential & Proprietary
  34. 34. Customer Story: Simperium ● Phone Notes app had limited functionality ● Desire to create SimpleNote app to expand functionality Challenge ● Focus on game-changing apps not infrastructure ● Sync of smartphone and computer, and Capability visa-versa ● Transparent to the user ● Hundreds of thousands of users ● 10MM + requests oer day ● Infrastructure is behind the scenes and not a concern Value ● API now has 750 developersGoogle Confidential & Proprietary
  35. 35. Questions?Google Confidential & Proprietary

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