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Louisville IIBA Social Media Presentation

This was a presentation I created for the Louisville IIBA chapter on how social media is important to the business analyst. I focused on how social media was important to a BA's company, ways social media can be helpful to stakeholders and ways social media can benefit BA's personally. This was presented at the March 2010 chapter meeting.

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Louisville IIBA Social Media Presentation

  1. 1. Social Media and the BA <ul><li>Ted Hardy, CBAP </li></ul>
  2. 2. What Is It? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
  3. 3. ...But More Succinctly: Any kind of media that is created by consumers and shared through social interaction.
  4. 4. Did You Know? 4.0 Did You Know? 4.0
  5. 5. How Many Sites?
  6. 6. Who Dominates? <ul><li>Women, by a wide margin. </li></ul>
  7. 7. Where are They?
  8. 8. Wasting Time <ul><li>Spain – 5:30:55 </li></ul><ul><li>Italy – 6:00:07 </li></ul><ul><li>U.K. – 6:07:54 </li></ul><ul><li>United States – 6:09:13 </li></ul><ul><li>Australia – 6:52:28 </li></ul>
  9. 9. What Are They Doing?
  10. 10. Humorous Interlude
  11. 11. What’s a ‘Tweet’? <ul><li>Text and URLs </li></ul><ul><li>140 Characters in length </li></ul><ul><li>@UserNames </li></ul><ul><li>Broadcast, Mentions and Direct messages </li></ul>
  12. 12. What’s a ‘Tweet’? <ul><li>2007 = 5,000 Tweets / Day </li></ul><ul><li>2008 = 300k Tweets / Day </li></ul><ul><li>2009 = 2.5M Tweets / Day </li></ul><ul><li>2010 = ????? </li></ul>
  13. 13. Quote Interlude <ul><li>“ Think of Twitter as the canary in the coal mine.” – Morgan Johnston, JetBlue </li></ul>
  14. 14. Quote Interlude Lesson
  15. 15. Quote Interlude Lesson <ul><li>4 Days of Tweets on the subject. </li></ul><ul><li>2 Podcasts for a total time of 2 hours on the subject. </li></ul><ul><li>3 blog posts for a total of nearly 6000 words. </li></ul><ul><li>1.5 Million Twitter followers </li></ul><ul><li>300k Podcast listeners </li></ul><ul><li>Untold # of blog readers </li></ul> /
  16. 16. Southwest Response?
  17. 17. Imagine If... <ul><li>Southwest wasn’t already on Twitter? </li></ul><ul><li>Southwest didn’t have someone monitoring Twitter after hours? </li></ul><ul><li>Southwest had not responded almost instantaneously? </li></ul><ul><li>Southwest had not admitted to having a problem (even if it took them 2 days to do so)? </li></ul><ul><li>it had been your company? </li></ul>
  18. 18. How a BA Uses Social Media for their Company
  19. 19. Relationship Management <ul><li>All about the Conversation </li></ul><ul><li>Project Team Members </li></ul><ul><li>Stakeholders </li></ul><ul><li>Damage Control </li></ul>
  20. 20. Project Management
  21. 21. Project Management
  22. 22. Project Management
  23. 23. Research
  24. 24. Feedback
  25. 25. Mockups & Video
  26. 26. Mockups & Video
  27. 27. Mockups & Video
  28. 28. Collaboration
  29. 29. Collaboration
  30. 30. Collaboration
  31. 31. Collaboration
  32. 32. Intimacy Interlude <ul><li>The Who, What, When, Where and Why of communication is changing because the How has changed. </li></ul>
  33. 33. How Companies Should View A BA Using Social Media
  34. 34. Policy Statement <ul><li>Blocking is Failure </li></ul><ul><li>Clear Boundaries </li></ul><ul><li>Err on the Side of Openness </li></ul><ul><li>Not a Security Issue </li></ul><ul><li>Employees Will Slip Up </li></ul><ul><li>Circle of Trust </li></ul>
  35. 35. Employer Encouragement <ul><li>Employees want to add their own content </li></ul><ul><li>Different styles of collaboration </li></ul><ul><li>The workplace is already full of real-time, short interactions </li></ul>
  36. 36. Hierarchy of Digital Distractions
  37. 37. How a BA Uses Social Media for Themselves
  38. 38. Self Improvement
  39. 39. Self Improvement
  40. 40. Community Organizations
  41. 41. Community Organizations
  42. 42. Community Organizations
  43. 43. Community Organizations
  44. 44. Networking <ul><li>Find new and old contacts </li></ul><ul><li>Maintain relationships </li></ul><ul><li>Finding New Teammates </li></ul><ul><li>Emergency readiness </li></ul>
  45. 45. More Networking <ul><li>Social Media on Managing your Gen Y Career </li></ul><ul><li>Social Resume </li></ul><ul><li>Post ‘Ideas’ you’ve had </li></ul><ul><li>Join Networks of similarly minded and experienced people </li></ul>
  46. 46. Control Your Own Message
  47. 47. Monitoring Your Presence <ul><li>Google Yourself </li></ul><ul><li>Stake out your territory on each media outlet </li></ul><ul><li>Work to emphasize the positives and reduce the negatives </li></ul>
  48. 48. He Said What? <ul><li>In January 2010, Pope Benedict said that &quot;the larger digital world represents a great resource for humanity&quot; and that priests and other members of the clergy should be part of the conversation so as to not be outdated. </li></ul>
  49. 49. Quick Plugs
  50. 50. Quick Plugs
  51. 51. Quick Plugs
  52. 52. Closing