This was a presentation I created for the Louisville IIBA chapter on how social media is important to the business analyst. I focused on how social media was important to a BA's company, ways social media can be helpful to stakeholders and ways social media can benefit BA's personally. This was presented at the March 2010 chapter meeting.
The social media landscape is complex. This slide shows just a few of the more well known players in social media. More and more players enter and exit the market every day. Each have their own slant and objectives. Its hard with all the movement going on to know what to do and how to do it. This presentation takes a look at how BAs can navigate the social media landscape.
Your standard definition slide. Pulled from Wikipedia. This is a good time to mention that at the bottom of each slide, you’ll see a link to the resource where this information was found. If there is no link, its something straight from me.
This is an example of a slide that is wholly mine. My abbreviated definition of social media. Note that CNN putting up a web page that is merely a repackage of their TV content is not social media, no matter what the company tells you. The creation and sharing using social interaction cannot be removed and the media still be social.
What an awesome presentation. Well done and even better, it was created using social media concepts. Check out the link to their wiki to see how it was done and download a copy of your own.
The social media universe is complex and can be segmented in many ways. While more sites are listed here than on my first slide, this is still a very small sample of the total number of sites that exist. Note that at the heart of all social media is conversation. This is a theme you’ll see recurring throughout this presentation.
This slide shows who dominates social media, and its women. There are a few sites, shown in grey, where the number of women and men are in equilibrium. Pink shows the sites dominated by women and blue the sites men rule.
Social media is happening everywhere. While this is an eyechart in a presentation, the full sized graphic is well worth browsing as it gives a lot of detail about what people are doing with social media in different parts of the world.
Its amazing how much time we spend online, but its even more amazing how much of our time social media has taken over in the few short years of its existence. Here are the top 5 countries in terms of time spent online, along with a graph showing how the trend has increased from year to year.
Another eye chart, but it shows the different types of activities people are using social media for online. We all probably know someone who fits into each of these categories, but remember that the bottom rung, the Inactives, are shrinking fast.
An amusing interlude. Like the cartoonist, I find it highly amusing that many social media sites have been birthed by some of the biggest ‘reality-challenged’ individuals in the world.
This is the first slide in a mini case study. Here we see what Twitter is and then we walk through how it has grown since its announcement.
Canaries in the coal mines were used to detect dangerous gasses. The birds would succumb much sooner than miners, allowing the miners to evacuate before they too succumbed. Twitter is similar as it gives company a way to see what people are saying about them before the thoughts are picked up in mass media.
Kevin Smith, a Hollywood director, was kicked off a SouthwestAir flight for not fitting in the seat (although he did fit).
He spent many days voicing his dissent over the incident. He reached a lot of people with his message. Eventually the incident made it to national news headlines, all because of posts and pics like these.
Note that SouthwestAir is also on Twitter. Note that they received messages all night about having kicked Kevin off a flight. Note that their first response to the issue was only 2 hours after Kevin’s first tweet. This was a Saturday evening.
Twitter is vastly powerful, if only because it is so high profile right now. Most statistics show that most people rarely use it after signing up for their account, but the people that do use it are often some of the most influential thought leaders. This is an audience you generally don’t want to upset. Southwest found out that lesson the hard way. Don’t let it happen to you or your company.
Many sites are great to manage relationships with people you work with routinely. I’ve been unable to contact needed coworkers through phone or email, but have been able to send a Facebook message and contact them that way. This shouldn’t be thought of any differently than a water cooler conversation or hallway talk. We should think of ways to use these communication vehicles to our advantage.
This is a slide for smaller businesses or groups. If you’ve got Sharepoint or MS Project, this probably won’t work for you, but if you don’t, think about it. Not only is it great for task management, it can be used for collaboration within a geographically distributed team.
The right 3 search engines are ones we all know about. The bottom two on the left are search engines for social media, which allow you to quickly gauge ‘which way the wind is blowing’ about you or your company. The last, WolframAlpha, is a great way to search and combine different pieces of publicly available data.
Social media requires a feedback (that conversation piece again) mechanism, so why not leverage that for your company? Not only can you find out information from your customers, if you’re on a large project, you could set up projected pages to receive feedback from your stakeholders.
There are lots of sites that allow you to share images and video. These can be used to share mockups or simulations to software applications. Image captures of process flow diagrams could be included here as well. Stakeholders can then add comments to the images, giving their input to allow for changes and additions.
You need to try Google Wave. It won’t wow you right out of the gate, but it is the first step into the future of collaboration. It requires an invitation, and if you need one, let me know and I’ll do my best to get you one. As this tool matures, expect it change how you create documentation in the future.
Collaboration can also happen with group blogging, document applications and Wikis.
My quote to the left. The right shows how some methods of communication are more intimate than others. The ‘how’ of communication impacts the other W’s. How much time do you or your friends spend talking about Farmville? Without Facebook, it wouldn’t exist, nor could you talk about it over Facebook.
Companies failed to block email 15 years ago. They failed to block net usage 10 years ago. Blocking social media will not work any better. Make sure your employees know how to use it, what to avoid and make sure that information is in writing, easily accessible and updated regularly. Know that employees will fail, but that is only an opportunity for you to teach.
Employees may not all want to create videos, but they probably do want to comment on videos, blog posts, images, etc., made by others. Everyone has a different collaboration style and social media is just one type, but an important type for those who embrace it. It is no more distracting that basketball tournament betting pools or water cooler politics.
Any type of social interaction is more distracting than any type of actual work, but less distracting than the top of the pyramid, someone slamming the lid of your laptop down on your hands. The higher up you go in the chart, the more distracting the activity is.
There are lots of sites, either specifically social media or just incorporating aspects of social media, that give away information about how to be a better analyst. This slide incorporates a few of those sites.
There are lots of sites, both standalone and parts of bigger social media sites, that contain BA focused material. This slide shows a few of them that are available.
Networking cannot be stressed enough. Social media excels at this function. Keep in contact with old coworkers and current ones. Find new ones through interaction on these sites. Always keep up your network. You never know in today’s work environment when you’ll find yourself out of a job. Your contacts are your best resource for finding new employment.
A very new job site, focused on 30 and under. The ‘Ideas’ section is interesting as its like Twitter, but only as a record of great ideas you’ve had regarding your career.
Most important about social media is controlling your own message. No one will do it but you. If you’re looking for a job, you want perspective employers to be able to find you easily and to be able to find good information about you. Not participating isn’t an option, just like it was career suicide 20 years ago to refuse to use a computer.
Google yourself and find out what information is out there about you. Make sure you’ve got accounts with relevant and up to date information on the major sites. Make sure the information is accurate and reflects well upon you.
Leaving the spiritual aspects out of the discussion, the Catholic church hasn’t always been known for being the most progressive of organizations. That said, this quote shows that the current Pope does get how important social media is in the world. Shouldn’t we all be so progressive?
A few quick plugs for the Louisville IIBA Chapter, both on Facebook and LinkedIn, and the IIBA parent organization’s Community site. Join them all today!
I hope you enjoyed the presentation and got a lot out of it. Remember, be part of the conversation.
Louisville IIBA Social Media Presentation
Social Media and the BA <ul><li>Ted Hardy, CBAP </li></ul>
What Is It? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. http://en.wikipedia.org/wiki/Social_media
...But More Succinctly: Any kind of media that is created by consumers and shared through social interaction.
Did You Know? 4.0 Did You Know? 4.0 http://shifthappens.wikispaces.com/versions
How Many Sites? http://www.flickr.com/photos/deciter_interactions/4052969929/
Who Dominates? <ul><li>Women, by a wide margin. </li></ul>http://thenextweb.com/files/2009/10/chicksrule_5501.gif
Where are They? http://www.globalwebindex.net/images/Public/global%20Map%20of%20Social%20Web%20Involvement%20-%20Global%20Web%20Index%202009.pdf
Wasting Time <ul><li>Spain – 5:30:55 </li></ul><ul><li>Italy – 6:00:07 </li></ul><ul><li>U.K. – 6:07:54 </li></ul><ul><li>United States – 6:09:13 </li></ul><ul><li>Australia – 6:52:28 </li></ul>http://thenextweb.com/au/2010/02/01/spends-time-social-networks-australians/
What Are They Doing? http://www.socialmediaexplorer.com/2010/01/20/apparently-it-was-all-about-the-conversation/
What’s a ‘Tweet’? http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/ <ul><li>Text and URLs </li></ul><ul><li>140 Characters in length </li></ul><ul><li>@UserNames </li></ul><ul><li>Broadcast, Mentions and Direct messages </li></ul>
What’s a ‘Tweet’? <ul><li>2007 = 5,000 Tweets / Day </li></ul><ul><li>2008 = 300k Tweets / Day </li></ul><ul><li>2009 = 2.5M Tweets / Day </li></ul><ul><li>2010 = ????? </li></ul>http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/
Quote Interlude <ul><li>“ Think of Twitter as the canary in the coal mine.” – Morgan Johnston, JetBlue </li></ul>http://www.flightglobal.com/blogs/runway-girl/2008/08/livetv-eagle-is-out-of-the-can.html
Quote Interlude Lesson <ul><li>4 Days of Tweets on the subject. </li></ul><ul><li>2 Podcasts for a total time of 2 hours on the subject. </li></ul><ul><li>3 blog posts for a total of nearly 6000 words. </li></ul><ul><li>1.5 Million Twitter followers </li></ul><ul><li>300k Podcast listeners </li></ul><ul><li>Untold # of blog readers </li></ul>http://twitter.com/thatkevinsmith http://silentbobspeaks.com /
Imagine If... <ul><li>Southwest wasn’t already on Twitter? </li></ul><ul><li>Southwest didn’t have someone monitoring Twitter after hours? </li></ul><ul><li>Southwest had not responded almost instantaneously? </li></ul><ul><li>Southwest had not admitted to having a problem (even if it took them 2 days to do so)? </li></ul><ul><li>it had been your company? </li></ul>
Intimacy Interlude <ul><li>The Who, What, When, Where and Why of communication is changing because the How has changed. </li></ul>http://thenextweb.com/2009/09/14/intimacy-in-communication/
How Companies Should View A BA Using Social Media
Policy Statement <ul><li>Blocking is Failure </li></ul><ul><li>Clear Boundaries </li></ul><ul><li>Err on the Side of Openness </li></ul><ul><li>Not a Security Issue </li></ul><ul><li>Employees Will Slip Up </li></ul><ul><li>Circle of Trust </li></ul>http://candidcio.com/2009/08/12/social-media-policy-and-employee-guidance/ http://www.lawyersweekly.ca/images/InternetPolicy.jpg
Employer Encouragement <ul><li>Employees want to add their own content </li></ul><ul><li>Different styles of collaboration </li></ul><ul><li>The workplace is already full of real-time, short interactions </li></ul>http://thenextweb.com/socialmedia/2010/02/23/think-theres-no-room-for-social-media-in-the-workplace-think-again/ http://despair.com/motivation.html
Hierarchy of Digital Distractions http://www.informationisbeautiful.net/visualizations/the-hierarchy-of-digital-distractions/
Networking <ul><li>Find new and old contacts </li></ul><ul><li>Maintain relationships </li></ul><ul><li>Finding New Teammates </li></ul><ul><li>Emergency readiness </li></ul>
More Networking <ul><li>Social Media on Managing your Gen Y Career </li></ul><ul><li>Social Resume </li></ul><ul><li>Post ‘Ideas’ you’ve had </li></ul><ul><li>Join Networks of similarly minded and experienced people </li></ul>
Control Your Own Message http://www.google.com/profiles/fomu65#
Monitoring Your Presence <ul><li>Google Yourself </li></ul><ul><li>Stake out your territory on each media outlet </li></ul><ul><li>Work to emphasize the positives and reduce the negatives </li></ul>http://www.gocomics.com/features/44/feature_items/449453 http://thenextweb.com/eu/2010/02/01/job-careful-facebook/ http://socialnomics.net/2009/12/16/social-media-privacy-oxymoron/
He Said What? <ul><li>In January 2010, Pope Benedict said that "the larger digital world represents a great resource for humanity" and that priests and other members of the clergy should be part of the conversation so as to not be outdated. </li></ul>http://arstechnica.com/web/news/2010/01/pope-priests-should-blog-tweet-the-gospel-too.ars