Summer school 2012 Brochure


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Summer school 2012 Brochure

  3. 3. SUMMARYThe Institute for Entrepreneurship in Fribourg, ( Switzerlandis offering a Business Summer School featuring an intensive program of specialized studies ininternational entrepreneurship, together with innovation and technology, in a multicultural envi-ronment.This program focuses on MA students from five different countries, (Canada, the USA, Mexico,Brazil, France & Switzerland) who have demonstrated excellent academic achievement. Thesestudents will have the opportunity to study Swiss national companies as well as multinationalcompanies based in Switzerland. This program provides the knowledge, tools and conceptualframework needed to undertake entrepreneurial activities in an international environment using adifferent management approach in Europe.One of the main aims of the course is to provide a dynamic model for understanding and foster-ing visionary thinking and entrepreneurship that will prepare you to act more entrepreneurially.WHY STUDY IN SWITZERLAND?According to the European Innovation Union Scoreboard 2011, Switzerland is a leader in thisfield, scoring highly innovation and creativity. In fact it is the overall innovation leader, outper-forming all EU Member States. It’s growth performance is also above that of the EU27 and itperforms exceptionally in terms of its intellectual assets and most economic indicators. 3 Summer School 2012
  4. 4. DESCRIPTIONSUMMER SCHOOLThe summer school is a two-week seminar, o taught in English by a multinational team. Stu-dents will have the opportunity to take part in the gest lectures with Swiss undergraduates andto visit national and multinational companies that are based in Switzerland. They will also gainexperience by exploring the international business environment using a different approach tomanagement that is seen in other European countries.This focus on visionary and entrepreneurial thinking will provide them with the knowledge, toolsand conceptual framework required to undertake any kind of activity, but especially entrepre-neurial and organizational activities. Participants will learn the characteristics of entrepreneursand how entrepreneurial activity systems are designed. They will also learn how to apply anduse the entrepreneurial model of vision in order to understand entrepreneurial behavior in multi-cultural environments and use it as a basis for developing their own visionary and entrepreneur-ial systems thinking. The course lays the foundation for entrepreneurial activities both inside andoutside existing organizations, which is why visits to national and multinational companies takeplace during summer school.The second difference is the cosmopolitan mix you will find on this course from teachers tostudents.At the end of the course, you should be able to act entrepreneurially and to engage in an entre-preneurial process. You should be capable of identifying business opportunities, developing avision, defining entrepreneurial activity systems, and establishing the support structure neededto translate your ideas into action. Whether or not you become an entrepreneur, the courseshould stimulate your potential entrepreneurial and intrapreneurial behavior. 4 Summer School 2012
  5. 5. OBJECTIVES Learning and using systemic model of visionary thinking to design entrepreneurial activity systems Provide the knowledge, tools and conceptual frame work needed to undertake entrepreneuri- al activities in an international environment. Develop control over implementation of strategic decisions, strategic reviews and adaptation to the competitive marketsADVANTAGES Multicultural environment International professors Innovation & Entrepreneurship technology The world’s most innovative country (INSEAD The business School of the world*)* & FIGURESDEGREE CERTIFICATEStudents who successfully participate in the summer school will acquire an official certificateof participation from the Institute of entrepreneurship/ School of Business Administration inFribourg Switzerland, along with guaranteed credit at their home university, thanks to bilateralagreements.CREDIT POINTSThose who participate successfully will be awarded7 European Credit Points.ADMISSION CRITERIA This program focuses on M.A students with excellent academic achievement. English Skills, B1 European level are essential. Previous knowledge of entrepreneurship is taken into account in your application.PRICE FOR STUDENTSTwo-week certificate program3’100 CHFCLOSING DATE FOR APPLICATIONSApril 15.2012 5 Summer School 2012
  6. 6. PARTICIPATION BY M.A STUDENTSThe participants in the Summer School are M.A students from different universities, such asLorriaine University, in France; HEC Montreal in Canada; WPI in the United States; Tecnologicode Monterrey in Mexico and UNINOVE University in Brazil. This group will mix with local Master’sstudents in Business Administration.Participation is strictly limited for summer school students.EVALUATIONPre-Course Assignment 20%Fieldwork Project – Team 20%Personal Entrepreneurial Model 50%Attentiveness and contributions 10%Total 100%The overall score for passing the course – including all course activities - is 60%.ORGANIZED VISITSAs part of the Summer Business School, and in order to enhance in a practical way the knowl-edge that students acquire in the different courses, we organize dedicated visits to differentcorporations, multinational companies and international ones. 6 Summer School 2012
  7. 7. SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 10 JUNE 11 JUNE 12 JUNE 13 JUNE 14 JUNE 15 JUNE 16 JUNE 8:45-9:45 8:45-11:45 8:45-11:45 8:45-11:45 8:45-11:45 8:45-11:45 Brunch CEMEX The field of Identifying Defining Outdoor reception and Global entrepre- opportuni- own entre- event welcome center for neurship ties preneurial technology model 9:45-10:45 and Summer innovation school Brügg presenta- tion 10:45-11:45 Vision of innovation for Fribourg 11:45-13:00 11:45-13:00 11:45-13:00 11:45-13:00 11:45-13:00 Lunch Lunch Lunch Lunch Lunch bachelor’s students 13:00-16:45 13:00-16:45 13:00-16:45 13:00-16:45 Business 13:30-17:00 Types of Incubator Designing across Techno- entrepre- and entre- and cultures park neurs / preneurs implement- Bachelor Zurich small Guest ing an16:00-17:00 students Commer- business speaker inspiring Arrival cialization owner- vision in of managers 16:45 Fribourg innovation Free 17:30-19:00 Banking and innovation 19:00-22:00 Zurich Case study 7 Summer School 2012
  8. 8. SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY17 JUNE 18 JUNE 19 JUNE 20 JUNE 21 JUNE 22 JUNE 23 JUNE Free 8:45-11:45 8:45-11:45 8:45-11:45 8:45-11:45 8:45-11:45 Free Creaholic Creaholic Designing Management Fieldwork Bienne Bienne an entre- of presenta- Creativity Innovation preneurial synchronicity tions break factory system Fribour- gissima network event 11:45-13:00 11:45-13:00 11:45-13:00 11:45-13:00 11:45-13:00 Lunch Lunch Lunch Lunch Lunch 13:00-17:00 13:00-17:00 13:00-17:00 13:00-17:00 13:00-17:00 Watch Creaholic SME’s, Entrepre- Fieldwork industry Bienne family neurs and presenta- Bienne Making business story of tions Branding ideas and success and innova- happen technology tion entrepre- neurship 19:00-22:00 19:00-22:00 19:00-22:00 BBQ Fribourg Case study Closing night8 Summer School 2012
  9. 9. INTERNATIONALTEAM RICO BALDEGGER International Entrepreneurship / Professor of Management and Entrepreneurship at the School of Business Adminis- tration Fribourg, Rico J. Baldegger directs the Entrepreneurship & SME Institute and acts as academic coordinator of the Master in Entrepreneurship. He graduated from the University of St Gallen and obtained his doctorate from the University of Fribourg. He is the author of numerous publications on entrepreneurship, internationalization of SME’s and the reorganization of family businesses. Moreover, He is a serial entrepre- neur, as is demonstrated by the many companies he created. GREGORY GERHARDT Entrepreneurial Marketing Gregory is co-founder and CEO of Amazee Labs, a Zurich domiciled web Develop- ment Company. Before he was swallowed by the web industry, he studied law and worked for Marketing Professor Dr. Manfred Bruhn at the University of Basel, followed by some years in management support at Bank Julius Baer. With this background, he knows how to translate the fiercest business challenges into simple solutions - be it in marketing or web development. Fun fact: Gregory loves windsurfing, paragliding and trekking, the further out, the better.9 Summer School 2012
  10. 10. CHRISTOPHE SCHMITT Business Ideas Mr. Schimtt holds the chair of Entrepreneurship at the University of Lorraine. He works in the field of student entrepreneurial culture development. He developed tools and methods such as IDéO in order to evaluate the potential of business opportunities. He has also written several articles and published books about entrepreneurship. His lat- est book deals with the notion of value of products and services in SMEs. ELMAR MOCK Innovation & Creativity Elmar Mock is an engineer in microtechnology at the Higher Technical School of Bienne. He was with Jacques Müller co-inventor of the Swatch watch, under the direction of Ernst Thomke in the late 1970s, before founding his own company in Biel engineering and technical consultation called “Creaholic” in 1986. For over 20 years; a team of innovators, thinkers, designers, prototype makers and technologists; generate ideas and work hard to turn them into successful commercial realities. Creaholic has completed over 600 projects for dozens of companies, created several spin-offs and generated over 150 patents in various fields. LOUIS-JAQUES FILION Visionary and Entrepreneurial Thinking Louis Jacques Filion is the Rogers-J.A. Professor of Entrepreneurship at HEC MON- TREAL, the Montreal Business School. His specialty area is entrepreneurship. His academic background includes a B.A. (Classics) from St-Laurent College (University of Montreal) (1966), a B.A. (Honours) in Political Science from the University of Ot- tawa (1968), an M.A. in International Studies from the University of Ottawa (1974), an M.B.A. from H.E.C. Montreal (1976) and a Ph.D. in Entrepreneurship and Systems from the University of Lancaster, Great Britain (1988). Dr. Filion’s broad professional experi- ence in entrepreneurship and management includes the fields of human resources, operations management and marketing. He created and managed small businesses. In 2004, he received the Lifetime Achievement Award from the Canadian Council of Small Business and Entrepreneurship (CCSBE - CCPME) for his contribution to the field of entrepreneurship. In 2008 he received the prestigious Entrepreneurship Pro- motion Emeritus Award in recognition of his career-long commitment to the promotion of an entrepreneurial culture among young people.10 Summer School 2012
  11. 11. JEROME SCHAUFELD Technological Entrepreneur Mr. Schaufeld’s wealth of experience in entrepreneurship, operations and general management of technology-based companies ranges from his current role as Profes- sor of Entrepreneurship at WPI to an assignment as a commercialization consultant at Children’s Hospital in Boston. He served as Director of the RI Slater Fund, past Presi- dent and CEO of Mass Ventures and has a “hands on” track record in several early stage companies that ranges from functional to board level advisory roles. He was co-founder of a venture capital funded, technology based company called Phoenix Controls Corporation. He also founded the Incus Group which is a CEO level business acquisition and resource organization.ORGANIZERS INSTITUTEFOR ENTREPRENEURSHIP & ANDREA CHAVARRIA Studying abroad advisor & students contact MARILYNE PASQUIER Coordinator SANDY MAILLARD Coordinator 11 Summer School 2012
  12. 12. PLACEHEG FRIBOURGThe School of Business Administration Fribourg was founded in 1991. It is part of the network of theUniversity of Applied Science Western Switzerland (HES-SO), as are the schools of Geneva, Laus-anne/Yverdon, Neuchâtel and Sion. A total of more than 16,000 students attend courses in all areas.The HEG of Fribourg, which specializes in the domain of management, offers all types of recognizedcourses, such as BA in Business and MSc in Business Administration, with a major in Entrepreneur-ship. It also offers an EMBA in Integrated Management, as well as various other types of postgradu-ate courses in environmental studies, public management and communication. Because practicalaspects are at the heart of its teaching, the school works closely with businesses and it is this featurethat distinguishes the School of Business Administration from traditional universities.In addition to specialized and recognized competences in finance and entrepreneurial matters, theSchool of Business Administration (HEG-FR) stands out for its multilingualism (French, German, Eng-lish) and multiculturalism. Institute for Entrepreneurship & Small and Medium Sized Enterprises Haute Ecole de Gestion de Fribourg Ch. du Musée 4 / CH-1700 Fribourg Phone: +41 26 429 63 59 Fax: +41 26 429 63 75 12 Summer School 2012
  13. 13. ADDITIONALINFORMATIONTHE COUNTRYSwitzerland has a great deal to offer: cultural diversity, multilingualism, stunning scenery and, ofcourse, its people. It has four national languages, (German, French, Italian and Rumantsch)Switzerland prides itself on its high standard of publicly-funded education. Switzerland’s economy isbased on a highly qualified labor force performing highly skilled work. The main areas include micro-technology, hi-tech, biotechnology and pharmaceuticals, as well as banking and insurance. Small andmedium-sized enterprises play an extremely important role in the Swiss economy.The quality of life in Swiss towns is high. Based on criteria such as political, economic, and social lifeand the level of public service provision. Basel Cultural Center Zurich Economical Center Bern Capital of Fribourg SwitzerlandGenèveInternational Center, Headquarter of UN 13 Summer School 2012
  14. 14. THE CITYFribourg (French), (German: Freiburg) is the capital of the Swiss Canton of Fribourg and the district ofSarine. It is located on the banks of the river Saane /Sarine on the Swiss plateau, and is an importanteconomic, administrative, and educational center on the cultural border between German and FrenchSwitzerland (Romandy). Fribourg is known for its cultural plurality, its university, and its gastronomy.Fribourg’s cultural, artistic and night life has developed mainly thanks to student participation. Themultilingual dimension is deeply rooted in the everyday life of Fribourg’s inhabitants. Fribourg is a linkbetween the French and the German parts of Switzerland. Whether they come from Switzerland orabroad, students often pick Fribourg because of its bilingual plus as a study option only.TRANSPORTSwitzerland has about 20,300 km (12,600 miles) of public transport network; this is comple-mented by another 2,000 (1,240 miles) run by private railways. The trains are carefully integratedwith other forms of transport - buses and boats.In Switzerland the public transport system is very well developed. Trains and busses are con-venient to all destinations.Overall travel time by train from Fribourg station to:Bern: 0:22 h / Zürich: 1:24 h / Basel: 1:21 h / Lausanne: 0:40 h / Genève: 1:20 hYou can travel all around Switzerland using different ticket options; for information go to 14 Summer School 2012
  15. 15. ACCOMMODATIONBecause we understand cultural differences, we offer different options and invite you to choosewhat suits you best: Basic option: a simple room in the dormitories of a resident student. Student’s apartment: the price depends on the apartment. Hotel room: price varies depending on the hotel.*Alpha hotels:NH Hotels:Please let us know which one is your option. Changes are not availableIMPORTANT FACTS Cost for flights is about 1,500 USD for a return ticket You must ensure that your insurance covers all major risks in Switzerland (especially health insurance, international coverage) Please book our offer at your international program office. Fribourg does not have an international airport; you must travel to Geneva or Zurich.TAKE A LOOK AT THE FOLLOWING LINKSRELATED TO SWITZERLANDIn Switzerland: Switzerland TourismIn train: CFFIn Plane: Swiss, Easyjet, Ebookers, Airports Geneva and Zurich 15 Summer School 2012
  16. 16. PARTNERS16 Summer School 2012