BARRIERS TO MAKE UX HAPPEN
Consultant & agency attitudes Politics & organizational silos Lack of commitment to UX Inertia and resistance to change Driven by technology & constraints Client lack of vision, strategy & businesscase Client doesn’t measure or understand the value of UX Lack of budget Low stakeholder engagement Ineffective communication & persuasion Consultant skills & experience Lack of time Lack of seniorlevel client sponsor for UX Lack of resources Client doesn’t understand UX processes Thanks to Jason Mesut Source: Making UX Happen survey of top 3 barriers (94 respondents)
ROI (abbr.) 1. Return On
Investment The earning power of assets measured as the ratio of the net income (proﬁt less depreciation) to the average capital employed (or equity capital) in a company or project. Expressed usually as a percentage, return on investment is a measure of proﬁtability that indicates whether or not a company is using its resources in an efﬁcient manner. For example, if the long-term return on investment of a company is lower than its cost-of-capital, then the company will be better off by liquidating its assets and depositing the proceeds in a bank. Also called rate of return, or yield. Bottom Line (def.) 1. Net Income After Tax 2. What is left after all is said and done. Learn Their Vocabulary Budget (noun) An estimate of costs, revenues, and resources over a speciﬁed period, reﬂecting a reading of future ﬁnancial conditions and goals. One of the most important administrative tools, a budget serves also as a (1) plan of action for achieving quantiﬁed objectives, (2) standard for measuring performance, and (3) device for coping with foreseeable adverse situations. Scope Creep (def.) Small changes in a plan or project that necessitate other changes which lead to still more changes ... and so on. Risk Analysis (def.) 1. Corporate: As a component of risk management, it consists of (1) Identiﬁcation of possible negative external and internal conditions, events, or situations, (2) Determination of cause-and-effect (causal) relationships between probable happenings, their magnitude, and likely outcomes, (3) Evaluation of various outcomes under different assumptions, and under different probabilities that each outcome will take place, (4) Application of qualitative and quantitative techniques to reduce uncertainty of the outcomes and associated costs, liabilities, or losses.
I need the 12 pages
designed by Tuesday. Can you make the logo bigger? A week is enough right? Educate Can you do your design stuff on this deck? It would save us a lot of trouble if we didn’t have to pay you. This is her idea and I just think it’s too brilliant to be bothered by rules.