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DESIGN THAT
   FOSTERS CHANGE
   INNOVATION, INVESTMENT,
   INFLUENCE AND IMPACT



    ORIGNAL AUTHOR
fp Franco Papeschi
    IN THE WORDS OF
   Davide ‘Folletto’ Casali
Franco Papeschi
Tim Berners-Lee
“We seek to establish
 the open Web as a
 global public good and a
 basic right,
 ensuring that everyone
 can access and
 use it freely.”
Design that Fosters Change
A FRAMEWORK
Theory of Change
Actions


“Everything an organisation does
 (products, services, initiatives, ...)
 is considered an action.”
Actions      Outputs


          “This is where usually designers
           are obsessed working
           (transactions, participation, …).”
Actions   Outputs      Outcomes


                    “This is what happen to the people
                     as a consequence to the output.
                     There’s no direct influence here.”
Actions   Outputs   Outcomes   Impact


                          “Long term sustainable changes
                           in the people and ecosystem,
                           directly or indirectly related.”
© Blue Sky Studios
Actions   Outputs   Outcomes   Impact




Store     Break     Iceberg    Destroy
acorn      ice       cracks    iceberg
External Factors


Actions    Outputs   Outcomes   Impact




  Behaviours & Assumptions
CAPABILITIES
APPROACH                                  IDENTITY


                              SECURITY                   SOCIAL
Amartya Sen et. al.
                                         CAPABILITIES


“ This approach to human      INFORM.                   POLITICAL

  well-being emphasizes                   ECONOMIC
  the importance of
  freedom of choice,
  individual heterogeneity
  and the multi-dimensional
  nature of welfare.”
External Factors
                                                     IDENTITY


                                         SECURITY                   SOCIAL



Actions    Outputs   Outcomes   Impact              CAPABILITIES


                                         INFORM.                   POLITICAL


                                                     ECONOMIC




  Behaviours & Assumptions
AN EXAMPLE
  mPrep
Improve economic
                                  condition of new
             Help them            generations of
                  learn           Africans


Actions   Outputs   Outcomes   Impact




  ?         ?
© mPrep
© mPrep
Design that Fosters Change
Improve economic
                                                          condition of new
                               Help them                  generations of
                                    learn                 Africans


        Actions          Outputs          Outcomes     Impact




SMS-based                     Spot and fill education gap
  tests and                   and improve dialogue
 mentoring                    between student and teacher
      Kids take tests
      Kids understand gaps
      Teachers will not evaluate kids on these tests
      Better relations = Better performance
vs
MINIMUM
   VIABLE
INTERVENTION
A PROJECT
What would you do with Skype?
Combine Drum
     +
   Skype
Combine Drum    Sell a Drum
     +                +
   Skype       Skype Contact
Combine Drum    Sell a Drum      At home
     +                +              +
   Skype       Skype Contact   Skype Course
Design that Fosters Change
Thanks.


  @Folletto
@BobbyWatson

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Design that Fosters Change

  • 1. DESIGN THAT FOSTERS CHANGE INNOVATION, INVESTMENT, INFLUENCE AND IMPACT ORIGNAL AUTHOR fp Franco Papeschi IN THE WORDS OF Davide ‘Folletto’ Casali
  • 4. “We seek to establish the open Web as a global public good and a basic right, ensuring that everyone can access and use it freely.”
  • 7. Actions “Everything an organisation does (products, services, initiatives, ...) is considered an action.”
  • 8. Actions Outputs “This is where usually designers are obsessed working (transactions, participation, …).”
  • 9. Actions Outputs Outcomes “This is what happen to the people as a consequence to the output. There’s no direct influence here.”
  • 10. Actions Outputs Outcomes Impact “Long term sustainable changes in the people and ecosystem, directly or indirectly related.”
  • 11. © Blue Sky Studios
  • 12. Actions Outputs Outcomes Impact Store Break Iceberg Destroy acorn ice cracks iceberg
  • 13. External Factors Actions Outputs Outcomes Impact Behaviours & Assumptions
  • 14. CAPABILITIES APPROACH IDENTITY SECURITY SOCIAL Amartya Sen et. al. CAPABILITIES “ This approach to human INFORM. POLITICAL well-being emphasizes ECONOMIC the importance of freedom of choice, individual heterogeneity and the multi-dimensional nature of welfare.”
  • 15. External Factors IDENTITY SECURITY SOCIAL Actions Outputs Outcomes Impact CAPABILITIES INFORM. POLITICAL ECONOMIC Behaviours & Assumptions
  • 16. AN EXAMPLE mPrep
  • 17. Improve economic condition of new Help them generations of learn Africans Actions Outputs Outcomes Impact ? ?
  • 21. Improve economic condition of new Help them generations of learn Africans Actions Outputs Outcomes Impact SMS-based Spot and fill education gap tests and and improve dialogue mentoring between student and teacher Kids take tests Kids understand gaps Teachers will not evaluate kids on these tests Better relations = Better performance
  • 22. vs
  • 23. MINIMUM VIABLE INTERVENTION
  • 24. A PROJECT What would you do with Skype?
  • 25. Combine Drum + Skype
  • 26. Combine Drum Sell a Drum + + Skype Skype Contact
  • 27. Combine Drum Sell a Drum At home + + + Skype Skype Contact Skype Course