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Twitter Power Primer

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A no nonsense presentation for those who want to learn how to start using Twitter. A brief explanation about what Twitter is, who uses Twitter, and how businesses are using it.

Simple slides illustrating how to tweet, reply, & privately message others on Twitter.

Also includes the easiest path to getting started by setting up your profile and finding interesting folks to follow.

The presentation ends with tips for better tweeting and simple ways to gain more followers.

Published in: Business

Twitter Power Primer

  1. 1. POWER PRIMER #twitterprimer
  2. 2. Tweets related to presentation: #twitterprimer Tweet me questions: @Secretsushi
  3. 3. WHAT IS TWITTER? In their words... Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now. Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.
  4. 4. WHAT IS TWITTER? • Post text messages (“tweets”) of 140 characters or less • “Follow” (connect) with others and be followed • Listen, share, & engage in real-time • 1 to many communication (public) & 1 to 1 communication (private) • Its an open & public network • It is accessible across multiple platforms (IE:desktop, SMS, smartphones, etc).
  5. 5. BY THE NUMBERS 105 50 Million Registered Users Million Tweets Per/Day Source: Twitter Chirp Conference 2010 & Twitter Blog
  6. 6. BY THE NUMBERS Gender Age 12-17 10% 18-24 9% Male 25-34 18% 40% Female 35-44 27% 60% 45-55 20% 55+ 14% Source: https://www.google.com/adplanner April 2010
  7. 7. BRANDS, BUSINESSES, ORGANIZATIONS & PEOPLE Brands News Celebrities Government Non-Profits Politicians
  8. 8. “ONE TO MANY” COMMUNICATION You
  9. 9. “ONE TO MANY” COMMUNICATION You
  10. 10. “ONE TO MANY” COMMUNICATION You
  11. 11. “ONE TO MANY” COMMUNICATION You
  12. 12. “ONE TO MANY” COMMUNICATION You
  13. 13. “ONE TO MANY” COMMUNICATION You
  14. 14. “ONE TO MANY” COMMUNICATION You
  15. 15. “ONE TO MANY” COMMUNICATION You
  16. 16. DO NOT USE TWITTER LIKE THIS!
  17. 17. It is a tool for 2 way communications
  18. 18. WHAT’S HAPPENING? • What are you working on? • What’s new and interesting in your industry? • What questions are being asked about my service or product? • What are the people I want to connect with interested in knowing more about? Ummmmm......?
  19. 19. HOW DO BUSINESSES USE IT? Networking professional connections, employers, thought leaders, & partners Marketing self promotion, content distribution, & customer service News/Information breaking news, information sharing, & event coverage
  20. 20. EXAMPLES Customer Engagement
  21. 21. EXAMPLES Customer Service
  22. 22. EXAMPLES Customer Service
  23. 23. EXAMPLES News & Information
  24. 24. EXAMPLES PR & Communications Useful Information Breaking News
  25. 25. ANATOMY OF A TWEET
  26. 26. ANATOMY OF A TWEET What to type... 104 This is my first message on twitter! What others see... Secretsushi This is my first message on twitter! Posting a general “tweet”.
  27. 27. ANATOMY OF A TWEET What to type... 70 Here is my latest blog article http://blog.secretsushi.com/latest-link What others see... Secretsushi Here is my latest blog article http://blog.secretsushi.com/latest-link Posting a general “tweet” with a link.
  28. 28. ANATOMY OF A TWEET What to type... 104 How are you @Oprah? I attended your Twitter presentation. What others see... Secretsushi How are you @Oprah? I attended your Twitter presentation. Address someone publicly using the @ symbol in front of their username
  29. 29. ANATOMY OF A TWEET What to type... 69 d secretsushi How can I help you? My email address is info@website.com. Only the person you address will receive this... Secretsushi How can I help you? My email address is info@website.com. Sending someone a “direct” (private) message using the letter “d” & a space in front of their username. NOTE: You can only direct message people who are following you.
  30. 30. ANATOMY OF A TWEET What to type... 91 My favorite mobile Twitter app is Tweetie #iphone What others see... Secretsushi My favorite mobile Twitter app is Tweetie #iphone Adding a hashtag to a tweet to provide context & include it in a larger conversation across Twitter.
  31. 31. ANATOMY OF A TWEET QUICK REVIEW • All tweets can include up to 140 characters. That includes usernames and web links. • @username = Sending a public reply to another person. • d username (the letter “d”) = Sending a “direct” (private) message to someone who is already following you. • #anytopic = Adds context to your tweet by tying it into a particular topic or discussion. IE: #debate2010, #marketing, #nfl
  32. 32. ANATOMY OF A TWEET BONUS ROUND! • Retweet = Endorsing a specific tweet & simultaneously reposting it to your Twitter followers. • Search/Saved Searches = Where you can search all public posts on Twitter for any keyword or phrase & save those searches to view later. • Lists = A tool to help you group & organize other users into “lists”. IE: You might create a list called “co-workers”, “influencers”, “friends” or “favorite companies”. • Favorites = A way to bookmark tweets you like or want to reference later. “Favorited” tweets are saved in the “Favorites” section of your profile.
  33. 33. GET STARTED Set Up Your Profile
  34. 34. GET STARTED Set Up Your Profile Page Start
  35. 35. GET STARTED Set Up Your Profile Page Twitter accounts with a profile picture have 10 times more followers than those without. (Source: Blog.hubspot.com)
  36. 36. GET STARTED Set Up Your Profile Page
  37. 37. GET STARTED Brand Your Profile Background Go to www.tweetbacks.com or create your own
  38. 38. GET STARTED Brand Your Profile Background Go to www.tweetbacks.com or create your own
  39. 39. GET STARTED Brand Your Profile Background Go to www.tweetbacks.com or create your own
  40. 40. GET STARTED Brand Your Profile Background Go to www.tweetbacks.com or create your own
  41. 41. FIND PEOPLE TO FOLLOW Click “Find People” in the top right and then chose how you would like to start finding people to follow.
  42. 42. FIND PEOPLE TO FOLLOW Place your mouse cursor over any username with an “@” symbol in front of it and a “hovercard” will pop up. When reading a tweet...
  43. 43. FIND PEOPLE TO FOLLOW Place your mouse cursor over any username with an “@” symbol in front of it and a “hovercard” will pop up. When reading a tweet...
  44. 44. FIND PEOPLE TO FOLLOW Place your mouse cursor over any username with an “@” symbol in front of it and a “hovercard” will pop up. When reading a tweet... Click any username and you will go to their Twitter profile page where you can learn more about them & follow them.
  45. 45. FIND PEOPLE TO FOLLOW http://search.twitter.com Search for words or phrases about your industry, service, product, company name, etc
  46. 46. FIND PEOPLE TO FOLLOW http://search.twitter.com Search for words or phrases about your industry, service, product, company name, etc
  47. 47. ACTIVE WAYS TO “EARN” FOLLOWERS Add value to those who follow you by engaging, sharing, & helping whenever possible. Attract quality followers by understanding who you want to attract & tweet accordingly. Listen, follow, tweet, & repeat. Sprinkle some personality into your tweets.
  48. 48. PASSIVE WAYS TO “EARN” FOLLOWERS Add your Twitter address (IE: www.twitter.com/secretsushi) to your business card, email signature, & website. Display a sign at your place of business with your Twitter username & an invitation to connect. Include your Twitter username in your offline marketing such as radio, tv, print, & display ads. Slip a friendly invitation to connect on Twitter into shipments to customers
  49. 49. RESOURCES Twitter 101 for Business: http://business.twitter.com/twitter101 Mashable Twitter Guide Book: http://mashable.com/guidebook/twitter/ Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel
  50. 50. Tweet Me www.twitter.com/secretsushi http://blog.secretsushi.com www.secretsushi.com adam@secretsushi.com

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