Cisco reported in the past reports that the video data share was expected to reach 80% by the year 2023. However, due to the pandemic and recently imposed a remote work lifestyle, this figure is expected to increase even more. Except for the on-demand and conferencing services, the number of users that are generating, storing, and sharing their content usually through either social media platforms or video-sharing platforms is increasing. Meanwhile from the video coding perspective, as video technologies evolve towards improved compression performance, their complexity inversely increases. A challenge that many video service providers face is the heterogeneity of networks and display devices for streaming, as well as dealing with a wide variety of content with different encoding performance. In the past, a fixed bit rate ladder solution based on a „fitting all“ approach has been employed. However, such a content-tailored solution is highly demanding; the computational and financial cost of constructing the convex hull per video by encoding at all resolutions and quantization levels is huge. In this talk, we present a content-agnostic approach that exploits machine learning to predict the bit rate ladder with only a small number of encodes required.