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Innovation andBusiness IncubationStan BaginskisApril 2011    Innovative                         Thought-Leading     Disrup...
Pace of Innovation Accelerating                   Source: IBM’s Global Innovation Outlook, Joseph Jacobsen, Organizational...
Emerging Technologies Group  Dedicated business incubation organizationMission: create a stream of $B businesses innew, ad...
Students of the Innovation Game             Cisco Confidential   4
ETG and Innovation TypesFocused on the Product Leadership Zone         ETG          Source: Geoffrey Moore, “Dealing with ...
Why large companies struggle with Innovation         Issue                              Implication (ETG)         Too much...
Emerging Technology Group (ETG):     A New Growth Model                                                                   ...
Internal Venture Math        1,000      Prospects                                  20                                     ...
Where Innovation Comes From                                                                          External sources of i...
Cisco Idea Zone (I-Zone) Internal Employee-based Innovation© 2010 Cisco Systems, Inc. All rights reserved.   Cisco Confide...
Crowd-Sourced Innovation                                                                                       Winner!   T...
Internal Venture FrameworkFind                                                                      Graduate              ...
42ET Go-to-Market Approach            Cisco Confidential   13
Our Approach 1. Think BIG: Bold Vision          Disrupt 2. Start Small: Solve Real Pain Point Well 3. Lead: and others wil...
Thank you.ETG Business IncubationInnovative   Thought-Leading   Disruptive   Expert   Strategic
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Innovations and entrepreneurship: Cisco\'s programs, processes and experiences Stan Baginskis, Director Business DEvelopment, Emerging Technology Group - Business Incubation, Cisco HQ

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THURSDAY APRIL 7TH 2011 : INNOVATION AND BUSINESS INCUBATION
A debate via video-conference between Leuven and Stanford/Silicon Valley

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Innovations and entrepreneurship: Cisco\'s programs, processes and experiences Stan Baginskis, Director Business DEvelopment, Emerging Technology Group - Business Incubation, Cisco HQ

  1. 1. Innovation andBusiness IncubationStan BaginskisApril 2011 Innovative Thought-Leading Disruptive Expert Strategic© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  2. 2. Pace of Innovation Accelerating Source: IBM’s Global Innovation Outlook, Joseph Jacobsen, Organizational and Individual Innovation Diffusion, 2004
  3. 3. Emerging Technologies Group Dedicated business incubation organizationMission: create a stream of $B businesses innew, adjacent markets But ..Vision without Execution is Hallucination - Albert Einstein Cisco Confidential 3
  4. 4. Students of the Innovation Game Cisco Confidential 4
  5. 5. ETG and Innovation TypesFocused on the Product Leadership Zone ETG Source: Geoffrey Moore, “Dealing with Darwin” 5 Cisco Confidential
  6. 6. Why large companies struggle with Innovation Issue Implication (ETG) Too much money < 10 M$ to first product Too much time < 18 months idea to product Too many people < 50 people to FCS Too much love Stealth mode for first 18 months Too much hate Keep all incubations together Black sheep Only focus on incubation Cisco Confidential 6
  7. 7. Emerging Technology Group (ETG): A New Growth Model ETG Focus Partner, Internal Venture, New Acquire Financial InvestmentMarket Disruptive Innovation Develop, Existing Develop Acquire Existing New TechnologiesSource: Prof. Ed Roberts, MIT Sloan School Cisco Confidential 7
  8. 8. Internal Venture Math 1,000 Prospects 20 15 ET Investments Successful ETs 2% 75% Cisco Confidential 8
  9. 9. Where Innovation Comes From External sources of ideas and innovation Business partners Customers Consultants Competitors Associations, trade shows, etc. Academia 0% 5% 10% 15% 20% 25% 30% 35% 40% Internal sources of ideas and innovation Employees (general population) Sales or service units Internal R&D 0% 5% 10% 15% 20% 25% 30% 35% 40%Source: IBM, “Global CEO Study 2006: Expanding the Innovation Horizon” Cisco Confidential 9© 2006 Cisco Systems, Inc. All rights reserved.
  10. 10. Cisco Idea Zone (I-Zone) Internal Employee-based Innovation© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
  11. 11. Crowd-Sourced Innovation Winner! The Second Cisco I-Prize Contest $250K Finals Semi-Finals John Chambers Open Phase • 9 teams and Marthin • 14 countries De Beer announce at • TelePresence • 32 teams Cisco Live presentation • 22 countries Las Vegas • Cisco WebEx, Show • 824 ideas and Share video • 3000 participants • 156 countriesLaunchCisco Live cisco.com/iprizeBarcelonaJanuary April May June 2010 © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
  12. 12. Internal Venture FrameworkFind Graduate Filter Accelerate Incubate Emerging Initiate RepurposeIdeas Technology Consolidate Formed“The absolute best-in-class implementation of innovation is what Cisco is doing with its emerging technologies group.” Forbes Magazine, Geoffrey Moore Managing Director, TCG Advisors Cisco Confidential 12
  13. 13. 42ET Go-to-Market Approach Cisco Confidential 13
  14. 14. Our Approach 1. Think BIG: Bold Vision Disrupt 2. Start Small: Solve Real Pain Point Well 3. Lead: and others will follow 4. Evolve Quickly: Iterate, Iterate, iterate 5. Believe: With Passion Cisco Confidential 14
  15. 15. Thank you.ETG Business IncubationInnovative Thought-Leading Disruptive Expert Strategic

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