Public Image and Political Communication

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Public Image and Political Communication
by Glenda Gloria
Executive Editor, Newsbreak

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Public Image and Political Communication

  1. 1. Public Image and Political Communication GLENDA M. GLORIA Executive Director Newsbreak www.newsbreak.ph
  2. 2. <ul><li>The world of social media </li></ul><ul><li>How Twitter is changing the way we communicate </li></ul><ul><li>Usual gatekeepers no longer have control of information flow </li></ul>
  3. 3. <ul><li>3 major changes since the birth of social media: </li></ul><ul><ul><li>Changed how and where we spend political energies </li></ul></ul><ul><ul><li>Changed arena of political engagements </li></ul></ul><ul><ul><li>Changed protocol of politics </li></ul></ul>
  4. 4. <ul><li>Looking down on ‘slacktivists’ </li></ul><ul><li>‘ Slacktivists’ fueled mass actions all over the world </li></ul><ul><li>www.ushahidi.com - what a noble idea can do </li></ul>
  5. 5. <ul><li>Media world no longer exclusive to journalists or even political PRs </li></ul><ul><li>30 M Filipinos on the Internet </li></ul><ul><li>10M Filipinos access their news through mobile phones </li></ul><ul><li>23 M Filipinos on Facebook; PH 7 th biggest Twitter user </li></ul>
  6. 6. <ul><li>KEY PROBLEMS: </li></ul><ul><ul><li>Censorship continues and prevails </li></ul></ul><ul><ul><li>Lack of mature and sophisticated engagement with the public </li></ul></ul><ul><ul><li>Focusing on public image program only before and during elections </li></ul></ul>
  7. 7. Public image hinges on public trust Technology as a strategic driver for growth

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