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Regional context: Brasil Vs Latam
Did you know?
                         The GDP of the State of São Paulo is
                         bigger than Argentina, Chile, Uruguay,
                         Bolivia and Paraguay combined.

                                                                     Argentina 370 billion
                                                Bolivia 20 billion                           Paraguay 19 billion


                                    Uruguay 40 billion




                                                                                                         Chile 203 billion




  GDP of São Paulo 657                                   GDP of arG, Ch, urG, Blv & PrG                              652
   Note: GDP in Billion USD
   Sources: Fundação Seade. Internal Revenue Service. International Monetary Fund.                                           2
Did you know?
                                        State of São Paulo: 248,808 Km2


And the State of
São Paulo is less than



            5%   the size of those
                       5 countries
    Argentina + Chile + Uruguay + Bolivia + Paraguay: 5,135,840 Km2



     Sources: Governo do Estado de São Paulo. World Bank.                 3
Did you know?
Brasil’s estimated increase in GDP for 2010-2011 will be larger
than the total 2011 GDP of all Central America & the Caribbean
combined (that’s 21 countries!)


    2011
    2,518 Billion

                                                     428
                                                     Billion
                                                     Brasil’s GDP
    2010                                             Increase in 2011
    2,090 Billion
                                                                                    288
                                                                                    Billion
                                                                                    Total 2011 GDP of
                                                                                    all Central America
                                                                                    & the Caribbean
                                                                                    288 billions USD

                    Brasil’s GDP                                   Central America’s &
                                                                    Caribbean’s GDP
             Sources: International Monetary Fund.                                                        4
Did you know?
Brasil’s estimated increase in GDP for
2010-2011 will be larger than the GDP
increase of the rest of Latam.

                                                            428
Brasil                                            369
                                                           Billion
GDP Increase in 2011                             Billion    USD
                                                  USD

Rest of
Latin America
GDP Increase in 2011




         Sources: International Monetary Fund.                       5
Brasil is getting TOO HOT

                                $6.17                                                  $46,020
                                $4.07                                                  $21,895
                                51%                                                    110%
   Big Mac                                                           Honda CRV




                                 $887                                                  $78.73
                                                                                       São Paulo
                                 $499                                                  $65.04
                                 78%                                                   NYC - Midtown


    iPad 2                                                       Office Rental:        21%
                                                                 USD per Square Foot



     Note: All prices are in USD
     Sources: The Economist. Apple. Honda. Colliers International.                                     6
Brasil                      LATAM
 Mobile phone users                              Population                                  Internet users


              28%                                            35%                                            36%
              BRAsIL
    72%                                                      BRAsIL
                                                                                               64%          BRAsIL
    LATAM                                       65%                                            LATAM
                                                LATAM




  GDP Nominal %                                 E-commerce                                    Credit cards


                                                                                               27%
              43%                              30%                                             LATAM
   57%        BRAsIL                           LATAM
                                                             70%
   LATAM
                                                             Brasil                                         73%
                                                                                                            BRAsIL




       Sources: Internet Worlds Stats. International Monetary Fund. Euromonitor International. eMarketer.            7
Latam’s e-commerce
68 billion USD increase in 10 years
USA 2010
176 billion USD
China 2010
75 billion USD
Europe 2010                                                                                                     73
                                                                                                                Billion
112 billion USD




                                                                  28
                                                                  Billion



                         5
                        Billion



                          2005                                        2010                                         2015
          Sources: America Economia Business Unit. Euromonitor International. Fnbox projections. Boston Consulting Group.
          Forrester Research. eMarketer.                                                                                    8
Increase in mobile and internet adoption in Latam
                                    Mobile users

                                    +165%
                     500            Internet users
                                                                                                                          451
                                    +319%
                     400                                                                    355
 Millions of users




                     300                                                                                            285
                                                                                205
                     200                             170                                   60%                            75%

                                                                                                                    60%
                     100               68          31%                          35%
                                       12%

                                            2005                                     2010                             2015
                                                            Internet users               Mobile users



                           Sources: America Economia Business Unit. Euromonitor International. Fnbox projections.               9
Brasil                              Chile
Ease of Doing Business Ranking 2012                126    39
(World Bank)
Corruption Perception Index (Freedom House)        69     21
Global Competitiveness Report (World Economic       58    30
Forum)
Global Enabling Trade Report                        87    18
(World Economic Forum)
Days required to register a firm                   119    7
Time required to prepare, file and pay corporate   2600   316
income tax, the value added tax and social
security contributions (in hours per year)
Labor tax and contributions (%)                    41%    4%
Effective Corporate Taxes on New Investment        35%    7%




                                                                10
Brasil                                         rest of BRICS
Compared to Asia, Latam has various advantages if you want
to replicate internet business models that proved successful in
the US and Europe.




 Google Market Share           Facebook penetration Twitter penetration         Flight time to NYC       Time difference to NYC
1. 90% Brasil                  15% Brasil                   24% Brasil          9hrs Brasil, São Paulo   +3hrs Brasil, São Paulo
2. 88% India                   4% Russia                    8% India            10.5hrs Russia, Moscow +9hrs Russia, Moscow
3. 26% Russia                  3% India                     0% Russia           13.5hrs China, Bejing    +10.5hrs India, Delhi
4. 0% China                    0% China                     0% China            14hrs India, Delhi       +13hrs China, Bejing




                Sources: Comscore. Experian Hitwise. iResearch. Socialbakers.                                                      11
ADRIANA   LIMA




                 12
Fnbox is a Latin American technology
company focused on creating worldwide
          Internet businesses.
              Twitter @RodrigoTeijeiro




      Want to know more? Visit www.fnbox.com

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Regional Context: Brasil vs Latam

  • 2. Did you know? The GDP of the State of São Paulo is bigger than Argentina, Chile, Uruguay, Bolivia and Paraguay combined. Argentina 370 billion Bolivia 20 billion Paraguay 19 billion Uruguay 40 billion Chile 203 billion GDP of São Paulo 657 GDP of arG, Ch, urG, Blv & PrG 652 Note: GDP in Billion USD Sources: Fundação Seade. Internal Revenue Service. International Monetary Fund. 2
  • 3. Did you know? State of São Paulo: 248,808 Km2 And the State of São Paulo is less than 5% the size of those 5 countries Argentina + Chile + Uruguay + Bolivia + Paraguay: 5,135,840 Km2 Sources: Governo do Estado de São Paulo. World Bank. 3
  • 4. Did you know? Brasil’s estimated increase in GDP for 2010-2011 will be larger than the total 2011 GDP of all Central America & the Caribbean combined (that’s 21 countries!) 2011 2,518 Billion 428 Billion Brasil’s GDP 2010 Increase in 2011 2,090 Billion 288 Billion Total 2011 GDP of all Central America & the Caribbean 288 billions USD Brasil’s GDP Central America’s & Caribbean’s GDP Sources: International Monetary Fund. 4
  • 5. Did you know? Brasil’s estimated increase in GDP for 2010-2011 will be larger than the GDP increase of the rest of Latam. 428 Brasil 369 Billion GDP Increase in 2011 Billion USD USD Rest of Latin America GDP Increase in 2011 Sources: International Monetary Fund. 5
  • 6. Brasil is getting TOO HOT $6.17 $46,020 $4.07 $21,895 51% 110% Big Mac Honda CRV $887 $78.73 São Paulo $499 $65.04 78% NYC - Midtown iPad 2 Office Rental: 21% USD per Square Foot Note: All prices are in USD Sources: The Economist. Apple. Honda. Colliers International. 6
  • 7. Brasil LATAM Mobile phone users Population Internet users 28% 35% 36% BRAsIL 72% BRAsIL 64% BRAsIL LATAM 65% LATAM LATAM GDP Nominal % E-commerce Credit cards 27% 43% 30% LATAM 57% BRAsIL LATAM 70% LATAM Brasil 73% BRAsIL Sources: Internet Worlds Stats. International Monetary Fund. Euromonitor International. eMarketer. 7
  • 8. Latam’s e-commerce 68 billion USD increase in 10 years USA 2010 176 billion USD China 2010 75 billion USD Europe 2010 73 Billion 112 billion USD 28 Billion 5 Billion 2005 2010 2015 Sources: America Economia Business Unit. Euromonitor International. Fnbox projections. Boston Consulting Group. Forrester Research. eMarketer. 8
  • 9. Increase in mobile and internet adoption in Latam Mobile users +165% 500 Internet users 451 +319% 400 355 Millions of users 300 285 205 200 170 60% 75% 60% 100 68 31% 35% 12% 2005 2010 2015 Internet users Mobile users Sources: America Economia Business Unit. Euromonitor International. Fnbox projections. 9
  • 10. Brasil Chile Ease of Doing Business Ranking 2012 126 39 (World Bank) Corruption Perception Index (Freedom House) 69 21 Global Competitiveness Report (World Economic 58 30 Forum) Global Enabling Trade Report 87 18 (World Economic Forum) Days required to register a firm 119 7 Time required to prepare, file and pay corporate 2600 316 income tax, the value added tax and social security contributions (in hours per year) Labor tax and contributions (%) 41% 4% Effective Corporate Taxes on New Investment 35% 7% 10
  • 11. Brasil rest of BRICS Compared to Asia, Latam has various advantages if you want to replicate internet business models that proved successful in the US and Europe. Google Market Share Facebook penetration Twitter penetration Flight time to NYC Time difference to NYC 1. 90% Brasil 15% Brasil 24% Brasil 9hrs Brasil, São Paulo +3hrs Brasil, São Paulo 2. 88% India 4% Russia 8% India 10.5hrs Russia, Moscow +9hrs Russia, Moscow 3. 26% Russia 3% India 0% Russia 13.5hrs China, Bejing +10.5hrs India, Delhi 4. 0% China 0% China 0% China 14hrs India, Delhi +13hrs China, Bejing Sources: Comscore. Experian Hitwise. iResearch. Socialbakers. 11
  • 12. ADRIANA LIMA 12
  • 13. Fnbox is a Latin American technology company focused on creating worldwide Internet businesses. Twitter @RodrigoTeijeiro Want to know more? Visit www.fnbox.com