Regional context: Brasil Vs Latam

Did you know?
The GDP of the State of São Paulo is
bigger than Argentina, Chile, Uruguay,
Bolivia and Paraguay combined.
Argentina 370 billion
Bolivia 20 billion Paraguay 19 billion
Uruguay 40 billion
Chile 203 billion
GDP of São Paulo 657 GDP of arG, Ch, urG, Blv & PrG 652
Note: GDP in Billion USD
Sources: Fundação Seade. Internal Revenue Service. International Monetary Fund. 2

Did you know?
State of São Paulo: 248,808 Km2
And the State of
São Paulo is less than
5% the size of those
5 countries
Argentina + Chile + Uruguay + Bolivia + Paraguay: 5,135,840 Km2
Sources: Governo do Estado de São Paulo. World Bank. 3

Did you know?
Brasil’s estimated increase in GDP for 2010-2011 will be larger
than the total 2011 GDP of all Central America & the Caribbean
combined (that’s 21 countries!)
2011
2,518 Billion
428
Billion
Brasil’s GDP
2010 Increase in 2011
2,090 Billion
288
Billion
Total 2011 GDP of
all Central America
& the Caribbean
288 billions USD
Brasil’s GDP Central America’s &
Caribbean’s GDP
Sources: International Monetary Fund. 4

Did you know?
Brasil’s estimated increase in GDP for
2010-2011 will be larger than the GDP
increase of the rest of Latam.
428
Brasil 369
Billion
GDP Increase in 2011 Billion USD
USD
Rest of
Latin America
GDP Increase in 2011
Sources: International Monetary Fund. 5

Brasil is getting TOO HOT
$6.17 $46,020
$4.07 $21,895
51% 110%
Big Mac Honda CRV
$887 $78.73
São Paulo
$499 $65.04
78% NYC - Midtown
iPad 2 Office Rental: 21%
USD per Square Foot
Note: All prices are in USD
Sources: The Economist. Apple. Honda. Colliers International. 6

Brasil LATAM
Mobile phone users Population Internet users
28% 35% 36%
BRAsIL
72% BRAsIL
64% BRAsIL
LATAM 65% LATAM
LATAM
GDP Nominal % E-commerce Credit cards
27%
43% 30% LATAM
57% BRAsIL LATAM
70%
LATAM
Brasil 73%
BRAsIL
Sources: Internet Worlds Stats. International Monetary Fund. Euromonitor International. eMarketer. 7

Latam’s e-commerce
68 billion USD increase in 10 years
USA 2010
176 billion USD
China 2010
75 billion USD
Europe 2010 73
Billion
112 billion USD
28
Billion
5
Billion
2005 2010 2015
Sources: America Economia Business Unit. Euromonitor International. Fnbox projections. Boston Consulting Group.
Forrester Research. eMarketer. 8

Increase in mobile and internet adoption in Latam
Mobile users
+165%
500 Internet users
451
+319%
400 355
Millions of users
300 285
205
200 170 60% 75%
60%
100 68 31% 35%
12%
2005 2010 2015
Internet users Mobile users
Sources: America Economia Business Unit. Euromonitor International. Fnbox projections. 9

Brasil Chile
Ease of Doing Business Ranking 2012 126 39
(World Bank)
Corruption Perception Index (Freedom House) 69 21
Global Competitiveness Report (World Economic 58 30
Forum)
Global Enabling Trade Report 87 18
(World Economic Forum)
Days required to register a firm 119 7
Time required to prepare, file and pay corporate 2600 316
income tax, the value added tax and social
security contributions (in hours per year)
Labor tax and contributions (%) 41% 4%
Effective Corporate Taxes on New Investment 35% 7%
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Brasil rest of BRICS
Compared to Asia, Latam has various advantages if you want
to replicate internet business models that proved successful in
the US and Europe.
Google Market Share Facebook penetration Twitter penetration Flight time to NYC Time difference to NYC
1. 90% Brasil 15% Brasil 24% Brasil 9hrs Brasil, São Paulo +3hrs Brasil, São Paulo
2. 88% India 4% Russia 8% India 10.5hrs Russia, Moscow +9hrs Russia, Moscow
3. 26% Russia 3% India 0% Russia 13.5hrs China, Bejing +10.5hrs India, Delhi
4. 0% China 0% China 0% China 14hrs India, Delhi +13hrs China, Bejing
Sources: Comscore. Experian Hitwise. iResearch. Socialbakers. 11

ADRIANA LIMA
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Fnbox is a Latin American technology
company focused on creating worldwide
Internet businesses.
Twitter @RodrigoTeijeiro
Want to know more? Visit www.fnbox.com