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Contnet publishing 2025 short

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"Die Dinge ändern sich. Früher waren Websites mit flexiblen Inhalten der neue Kanal. Dann kam der Begriff Multichannel auf - Social Media, Websites, Videos. Das neueste Schlagwort ist Omnichannel: Was bedeutet die Verwaltung und Bereitstellung von Inhalten im Jahr 2025 wirklich?“

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Contnet publishing 2025 short

  1. 1. What does 
 omnichannel 
 really mean? CONTENT PUBLISHING 2025 Fabian Stein, punkt.de
  2. 2. Fabian Stein DIGITAL CONSULTANT punkt.de
  3. 3. „Content is king“ –Bill Gates, 1996
  4. 4. 1 What’s Multi & Omni? 2 TYPO3 3 Problems ecosystem 4 What should we do then? 5 Why you shouldn’t be scared
  5. 5. De·fi·ni·ti·on 1
  6. 6. Multichannel
  7. 7. ? 2 Open Source Systems
  8. 8. Well, how complex can we build our campaign?
  9. 9. And who manages it?
  10. 10. What content do we need and how do we produce it?
  11. 11. Any communication is better when it’s integrated in a bigger picture. WRITE THAT DOWN
  12. 12. Personalization Inbound Omnichannel
  13. 13. Suite 
 systems
  14. 14. We believe in the strength of variable systems with strong connections (API)
  15. 15. Tracking CMS CRM Marketing 
 Automation Shop …
  16. 16. Tracking CMS CRM Marketing 
 Automation Shop …
  17. 17. Tracking CMS CRMMarketing 
 Automation Shop (TIME & MONEY) Effort
  18. 18. Tracking CMS CRMMarketing 
 Automation Shop (TIME & MONEY) Effort
  19. 19. 3 Problems ecosystens
  20. 20. Information 
 mess tracking funnels personalized information
  21. 21. Editorial 
 mess mail automation storage planning
  22. 22. What 
 should we do 
 then? 4
  23. 23. Implement 
 editiorial 
 features TODO
  24. 24. Use integrated tools TODO
  25. 25. Work together! TODO
  26. 26. Store your content – the right way TODO
  27. 27. Product Services Landingpage Global Website Subbrand Talks Papers Reports and 
 documents
  28. 28. fazit
  29. 29. Omnichannel 
 is nothing to fear. TAKEAWAY
  30. 30. Closing the gap is 
 easier than you think. 
 Try! TAKEAWAY
  31. 31. Thank you! @Docmak
 Fabian Stein

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