Faculty of Management
MARWADI EDUCATION FOUNDATION’S GROUP OF INSTITUTIONS
RAJKOT 360 003.
February 18, 2011
MARKETING SIMULATION GAMES
On 12-13 Feb, 2011 Marwadi Education Foundation’s Group of Institutions, Rajkot organized
Marketing Simulation Business Game in the presence of Chief Instructor Dr. Sunil Pevekar
and Mr. Vidyut Shenoy from Aksun Centre of Management Excellence, Pune, India.
The whole arrangement was facilitated by Dr. Meeta Joshi from the Faculty of Business
Management (Marwadi Education Foundation). Total 21 Students had participated in the
game. 5 teams were created. This Strategy Business Game stimulates created the
competitive spirit between each participants. The purpose of this programme was to focus
on outsmarting participants in a friendly game, and learn through the competitiveness. It
allowed students to apply the newly acquired theoretical knowledge in a simulated business
During games, students were very excited about making realistic business decisions and
analyze the results of their actions, the important business principles will become a part of
their natural thinking. The real case study method gives an opportunity to analyze and
solve complex problems. Students perceived the simulation game to be a highly effective
learning method, delivering valuable knowledge and skills. In addition, students found the
game to be an enjoyable learning approach.
Lecturers were enthusiastic about this learning method and continuously updated
participants about where they had made mistakes.
Overall, the whole activity gave rise to some excellent creative approach in the minds of the
participants and helped them to see a new dimension of the spectrum.
Dr. S. Chinnam Reddy
Dean, Faculty of Management