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Why marketersmisunderstandFacebookPaul AdamsFacebook
Most people inmarketing andadvertisingmisunderstandFacebook.
Now
Technology changes fast.People change slowly.
28,000BC           Oldest cave paintings                                                    22,000BC16,000BC              ...
28,000BC           Oldest cave paintings                                                          22,000BC16,000BC        ...
People. Not technology.
“ This [new technology]  will produce forgetfulness of  those who learn to use it,  because they will not  practice their ...
Printing press                           1312                           14401487                                          ...
Printing press                           1312                           14401487                                DEATH OF P...
Printing press                           1312                            1440 1487                                DEATH OF...
Printing press                           1312                            1440 1487                                DEATH OF...
Printing press                           1312                            1440 1487                                DEATH OF...
Printing press                           1312                            1440 SORED                                 N     ...
Printing press                           1312                            1440 SORED                                 N     ...
People appliedthe ways theywork with existingmedia, to thenew medium.
Printing press                           1312                           14401487                                          ...
SPOKEN DOCS                           Printing press                           1312                           14401487    ...
SPOKEN DOCS                           Printing press                           1312                           14401487    ...
SPOKEN DOCS                           Printing press                           1312                           14401487    ...
SPOKEN DOCS                           Printing press                             1312                           14401487  ...
SPOKEN DOCS                           Printing press                             1312                           14401487  ...
SPOKEN DOCS                           Printing press                             1312                           14401487  ...
People areapplying the waysthey work withexisting media,to Facebook.
Facebook isabout people,and theirrelationships.
Manylightweightinteractionsover time.
Manylightweightinteractionsover time.
TIME TO GET HEAVYLove              Time
Love   TIME TO GET HEAVY                           Time
TIME TO GET HEAVYLove                                                             E                                       ...
Thanks!padday@fb.com@paddaythinkoutsidein.com
Facebook - Why Most Marketers & Advertisers Misunderstand Facebook
Facebook - Why Most Marketers & Advertisers Misunderstand Facebook
Facebook - Why Most Marketers & Advertisers Misunderstand Facebook
Facebook - Why Most Marketers & Advertisers Misunderstand Facebook
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Facebook - Why Most Marketers & Advertisers Misunderstand Facebook

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Facebook - Why Most Marketers & Advertisers Misunderstand Facebook

  1. Why marketersmisunderstandFacebookPaul AdamsFacebook
  2. Most people inmarketing andadvertisingmisunderstandFacebook.
  3. Now
  4. Technology changes fast.People change slowly.
  5. 28,000BC Oldest cave paintings 22,000BC16,000BC Chinese script 10,000BC Telegraph Telephone 4,000BC Television Web Alphabet Printing Press Today
  6. 28,000BC Oldest cave paintings 22,000BC16,000BC Chinese script 10,000BC Branding Telegraph Telephone 4,000BC Television Web Alphabet Printing Press Today
  7. People. Not technology.
  8. “ This [new technology] will produce forgetfulness of those who learn to use it, because they will not practice their memory… you offer the appearance of wisdom, not true wisdom.”
  9. Printing press 1312 14401487 16621837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  10. Printing press 1312 14401487 DEATH OF PRIVACY 16621837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  11. Printing press 1312 1440 1487 DEATH OF PRIVACY DEATH OFNEWSPAPERS 1662 1837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  12. Printing press 1312 1440 1487 DEATH OF PRIVACY DEATH OFNEWSPAPERS 1662 1837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  13. Printing press 1312 1440 1487 DEATH OF PRIVACY DEATH OFNEWSPAPERS 1662 1837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  14. Printing press 1312 1440 SORED N CE 1487 DEATH OF PRIVACY DEATH OFNEWSPAPERS 1662 1837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  15. Printing press 1312 1440 SORED N CE 1487 DEATH OF PRIVACY DEATH OFNEWSPAPERS 1662 1837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 RED SO 1990s CEN ~2006
  16. People appliedthe ways theywork with existingmedia, to thenew medium.
  17. Printing press 1312 14401487 16621837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  18. SPOKEN DOCS Printing press 1312 14401487 16621837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  19. SPOKEN DOCS Printing press 1312 14401487 LATIN MANUSCRIPTS 16621837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  20. SPOKEN DOCS Printing press 1312 14401487 LATIN MANUSCRIPTSBROADCASTING 16621837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006
  21. SPOKEN DOCS Printing press 1312 14401487 LATIN MANUSCRIPTSBROADCASTING 16621837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006 VISUAL NEWSPAPERS
  22. SPOKEN DOCS Printing press 1312 14401487 LATIN MANUSCRIPTSBROADCASTING 1662 FILMED PLAYS1837 Television ~1940 Web Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006 VISUAL NEWSPAPERS
  23. SPOKEN DOCS Printing press 1312 14401487 LATIN MANUSCRIPTSBROADCASTING 1662 FILMED PLAYS1837 Television ~1940 Web PRINT Telegraph 1990 1844 Telephone 1876 Today Photography Cinema Mobile phone Social Web 1880s ~1900 1990s ~2006 VISUAL NEWSPAPERS
  24. People areapplying the waysthey work withexisting media,to Facebook.
  25. Facebook isabout people,and theirrelationships.
  26. Manylightweightinteractionsover time.
  27. Manylightweightinteractionsover time.
  28. TIME TO GET HEAVYLove Time
  29. Love TIME TO GET HEAVY Time
  30. TIME TO GET HEAVYLove E T IM OVER ONS CTI T ERA HT IN EI G HTW L IG M ANY Time
  31. Thanks!padday@fb.com@paddaythinkoutsidein.com

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