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Signal LA: The Rise of Content Marketing

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Signal Chicago 2012
Signal Chicago 2012
TechnologyBusiness
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Signal la: the content marketing conversation Los Angeles/ February 9, 2011
CONTENT & CONSUMER INFLUENCE Luke Beatty Vice President, General Manager February 8, 2011
400,000 AUTHENTIC VOICES THE YAHOO!CONTRIBUTOR NETWORK
2005 CONTEXT = CONTEXTUAL ADVERTISING
2008 CONTEXT = HYPER-TARGETED DISPLAY
70% of the content you consume on a daily basis is crowd sourced. 30% of the content you consume on a daily basis is by someone you know. Source: EMC Source: Pew CONSUMER INFLUENCE
2011 Brand relevant assignments CONTEXT = CONTENT MARKETING
CONTEXT = CONSUMER ACTIVATION
CONTEXT = CONSUMER ACTIVATION
CROWD SOURCED EDITORIAL DEVELOPMENT

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Editor's Notes

  1. Quick overview of the Yahoo! Contributor NetworkCommunity of 400,000 contributors – an open platform of writers, photographers and videographers. We “ACTIVATE” the very best contributors with specific assignments3. They submit articles that are published on Yahoo! sites, including Associated Content