CONTENT & CONSUMER INFLUENCE, Luke Beatty, Vice President, General Manager Yahoo

1,005 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,005
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Quick overview of the Yahoo! Contributor NetworkCommunity of 400,000 contributors – an open platform of writers, photographers and videographers. We “ACTIVATE” the very best contributors with specific assignments3. They submit articles that are published on Yahoo! sites, including Associated Content
  • CONTENT & CONSUMER INFLUENCE, Luke Beatty, Vice President, General Manager Yahoo

    1. Signal la: the content marketing conversation<br />Los Angeles/ February 9, 2011<br />
    2. CONTENT & CONSUMER INFLUENCE<br />Luke Beatty<br />Vice President, General Manager<br />February 8, 2011<br />
    3. 400,000<br />AUTHENTIC<br />VOICES<br />THE YAHOO!CONTRIBUTOR NETWORK<br />
    4. 2005<br />CONTEXT = CONTEXTUAL<br />ADVERTISING<br />
    5. 2008<br />CONTEXT = HYPER-TARGETED DISPLAY<br />
    6. 70%<br />of the content you consume on a daily basis is crowd sourced.<br />30%<br />of the content you consume on a daily basis is by someone you know.<br />Source: EMC<br />Source: Pew<br />CONSUMER INFLUENCE<br />
    7. 2011<br />Brand relevant assignments<br />CONTEXT = CONTENT MARKETING<br />
    8. CONTEXT = CONSUMER ACTIVATION<br />
    9. CONTEXT = CONSUMER ACTIVATION<br />
    10. CROWD SOURCED EDITORIAL DEVELOPMENT<br />

    ×