SlideShare a Scribd company logo
1 of 17
Signal Austin: The Leveraging Local Conversation Austin, tx March 10th, 2011
Why Place Doesn’t Matter In Location Marketing Andy Lark | kiwilark CMO Public & Enterprise, Dell
I
Internet Era Virtual Era Information Era Stream  cloud Send  client   Search  network   Welcome to the Virtual Era
What if you have no place? (we’ve been virtual for 25+ years)
Teams in Do we experience virtual locations in the same way as physical? FourSquare 7M+ Twitter 175M+ Facebook 500M+ Dell.com 4.5M Per Week Dell Community 1.7M Members Dell FB Fans 3.5M 11,574 TEXT MESSAGES Per Second  LinkedIn 80M+ Yelp 45M in  January 2011
More than a Location: Places are becoming virtual Digital presence blurs the lines between the physical and virtual and is time based Woohoo Epic Swarm Badge! I’m so totally going to be the mayor of this place What band is this? I just came to check in
Location is as much about time
9 Confidential Monitors and routes over 22,000 online mentions of Dell every day ,[object Object]
Information routed to the right people - wherever they are in Dell-                 for response, insight, or action.,[object Object]
1. Apps extend and enhance locale ,[object Object]
4 pieces of content consumed daily
>50% prefer video
High-degree of time/place shifting,[object Object]
2. Everything is content. Everything location aware. 13 QR code Sponsorships Augmented Reality Gaming & Rewards QR code  Stations
IT Admins Executives Engineering Consultants 3.  Check-in to virtual locations to build the community
4  Connect social behavior to revenue Visits Revenue

More Related Content

Similar to Andy lark

B2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew EklundB2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew EklundMN AMA
 
DX Leaders Webinar: Narrative leadership
DX Leaders Webinar: Narrative leadershipDX Leaders Webinar: Narrative leadership
DX Leaders Webinar: Narrative leadershipdllavoy
 
Social networks why matters2
Social networks why matters2Social networks why matters2
Social networks why matters2Kristin Wolff
 
Modernista it assesment
Modernista it assesmentModernista it assesment
Modernista it assesmentjabellas
 
GraphTour - Popular Use Cases (Tel Aviv)
GraphTour - Popular Use Cases (Tel Aviv)GraphTour - Popular Use Cases (Tel Aviv)
GraphTour - Popular Use Cases (Tel Aviv)Neo4j
 
Web 2.0 and Enterprise Communications: Fad or the Future - VoiceCon SF 2009
Web 2.0 and Enterprise Communications:  Fad or the Future - VoiceCon SF 2009Web 2.0 and Enterprise Communications:  Fad or the Future - VoiceCon SF 2009
Web 2.0 and Enterprise Communications: Fad or the Future - VoiceCon SF 2009Voxeo Corp
 
Silicon Valley 2010- Changes in the Circles of Influence from Prof Tom Kosnik
Silicon Valley 2010- Changes in the Circles of Influence from Prof Tom KosnikSilicon Valley 2010- Changes in the Circles of Influence from Prof Tom Kosnik
Silicon Valley 2010- Changes in the Circles of Influence from Prof Tom KosnikInCub3
 
Dreamforce 2014 whats next in social business
Dreamforce 2014 whats next in social businessDreamforce 2014 whats next in social business
Dreamforce 2014 whats next in social businessAlan Lepofsky
 
Next Step Conference Presentation
Next Step Conference PresentationNext Step Conference Presentation
Next Step Conference Presentationjayblove
 
Riding the Big Data wave and listening to the Voice of the Citizen
Riding the Big Data wave and listening to the Voice of the CitizenRiding the Big Data wave and listening to the Voice of the Citizen
Riding the Big Data wave and listening to the Voice of the CitizenDarren Sharp
 
Promoting Real World Events Through Digital, Presented by Dean Russell, Fleis...
Promoting Real World Events Through Digital, Presented by Dean Russell, Fleis...Promoting Real World Events Through Digital, Presented by Dean Russell, Fleis...
Promoting Real World Events Through Digital, Presented by Dean Russell, Fleis...Fleishman-Hillard
 
The Journey to Open Data: from council, to community to administration
The Journey to Open Data: from council, to community to administrationThe Journey to Open Data: from council, to community to administration
The Journey to Open Data: from council, to community to administrationDJ Kelly
 
Social Media in Government - Human Resources and EEO
Social Media in Government - Human Resources and EEOSocial Media in Government - Human Resources and EEO
Social Media in Government - Human Resources and EEOGovLoop
 
Changing World Paradigms
Changing World ParadigmsChanging World Paradigms
Changing World ParadigmsGomindSHIFT
 
Deconstructing Presence
Deconstructing PresenceDeconstructing Presence
Deconstructing PresencePhil Wolff
 
Coworking infos
Coworking infosCoworking infos
Coworking infosMark Davis
 
Building Collaborative Capacity for Policy Change
Building Collaborative Capacity for Policy ChangeBuilding Collaborative Capacity for Policy Change
Building Collaborative Capacity for Policy ChangeScott Hutcheson, Ph.D.
 

Similar to Andy lark (20)

Ims Gc 2007 V2
Ims Gc 2007 V2Ims Gc 2007 V2
Ims Gc 2007 V2
 
B2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew EklundB2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew Eklund
 
DX Leaders Webinar: Narrative leadership
DX Leaders Webinar: Narrative leadershipDX Leaders Webinar: Narrative leadership
DX Leaders Webinar: Narrative leadership
 
Social networks why matters2
Social networks why matters2Social networks why matters2
Social networks why matters2
 
Modernista it assesment
Modernista it assesmentModernista it assesment
Modernista it assesment
 
GraphTour - Popular Use Cases (Tel Aviv)
GraphTour - Popular Use Cases (Tel Aviv)GraphTour - Popular Use Cases (Tel Aviv)
GraphTour - Popular Use Cases (Tel Aviv)
 
Web 2.0 and Enterprise Communications: Fad or the Future - VoiceCon SF 2009
Web 2.0 and Enterprise Communications:  Fad or the Future - VoiceCon SF 2009Web 2.0 and Enterprise Communications:  Fad or the Future - VoiceCon SF 2009
Web 2.0 and Enterprise Communications: Fad or the Future - VoiceCon SF 2009
 
CPPC Presentation 1011
CPPC Presentation 1011CPPC Presentation 1011
CPPC Presentation 1011
 
Silicon Valley 2010- Changes in the Circles of Influence from Prof Tom Kosnik
Silicon Valley 2010- Changes in the Circles of Influence from Prof Tom KosnikSilicon Valley 2010- Changes in the Circles of Influence from Prof Tom Kosnik
Silicon Valley 2010- Changes in the Circles of Influence from Prof Tom Kosnik
 
Dreamforce 2014 whats next in social business
Dreamforce 2014 whats next in social businessDreamforce 2014 whats next in social business
Dreamforce 2014 whats next in social business
 
Next Step Conference Presentation
Next Step Conference PresentationNext Step Conference Presentation
Next Step Conference Presentation
 
Riding the Big Data wave and listening to the Voice of the Citizen
Riding the Big Data wave and listening to the Voice of the CitizenRiding the Big Data wave and listening to the Voice of the Citizen
Riding the Big Data wave and listening to the Voice of the Citizen
 
Promoting Real World Events Through Digital, Presented by Dean Russell, Fleis...
Promoting Real World Events Through Digital, Presented by Dean Russell, Fleis...Promoting Real World Events Through Digital, Presented by Dean Russell, Fleis...
Promoting Real World Events Through Digital, Presented by Dean Russell, Fleis...
 
The Journey to Open Data: from council, to community to administration
The Journey to Open Data: from council, to community to administrationThe Journey to Open Data: from council, to community to administration
The Journey to Open Data: from council, to community to administration
 
L20 Personalised World
L20 Personalised WorldL20 Personalised World
L20 Personalised World
 
Social Media in Government - Human Resources and EEO
Social Media in Government - Human Resources and EEOSocial Media in Government - Human Resources and EEO
Social Media in Government - Human Resources and EEO
 
Changing World Paradigms
Changing World ParadigmsChanging World Paradigms
Changing World Paradigms
 
Deconstructing Presence
Deconstructing PresenceDeconstructing Presence
Deconstructing Presence
 
Coworking infos
Coworking infosCoworking infos
Coworking infos
 
Building Collaborative Capacity for Policy Change
Building Collaborative Capacity for Policy ChangeBuilding Collaborative Capacity for Policy Change
Building Collaborative Capacity for Policy Change
 

More from Signal Chicago 2012

Aol Networks Global Cross Section Tech Stack
Aol Networks Global Cross Section Tech StackAol Networks Global Cross Section Tech Stack
Aol Networks Global Cross Section Tech StackSignal Chicago 2012
 
How Consumers Use Mobile Today – First
How Consumers Use Mobile Today – FirstHow Consumers Use Mobile Today – First
How Consumers Use Mobile Today – FirstSignal Chicago 2012
 
Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...
Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...
Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...Signal Chicago 2012
 
The Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly UsefulThe Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly UsefulSignal Chicago 2012
 
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.Signal Chicago 2012
 
Sponsor Spotlight: Don’t Waste Your Time on Social Media
Sponsor Spotlight: Don’t Waste Your Time on Social MediaSponsor Spotlight: Don’t Waste Your Time on Social Media
Sponsor Spotlight: Don’t Waste Your Time on Social MediaSignal Chicago 2012
 
When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance Management
When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance ManagementWhen “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance Management
When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance ManagementSignal Chicago 2012
 
Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...
Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...
Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...Signal Chicago 2012
 
The Value of Uncovering the Invisible Web
The Value of Uncovering the Invisible WebThe Value of Uncovering the Invisible Web
The Value of Uncovering the Invisible WebSignal Chicago 2012
 
The Power of Vulnerability: Putting People before Perfection
The Power of Vulnerability: Putting People before PerfectionThe Power of Vulnerability: Putting People before Perfection
The Power of Vulnerability: Putting People before PerfectionSignal Chicago 2012
 
Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...
Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...
Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...Signal Chicago 2012
 
Trends in Native Advertising, Michael Gutkowski, FMP
Trends in Native Advertising, Michael Gutkowski, FMPTrends in Native Advertising, Michael Gutkowski, FMP
Trends in Native Advertising, Michael Gutkowski, FMPSignal Chicago 2012
 
The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)
The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)
The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)Signal Chicago 2012
 
When in Rome: Why Native Monetization is the Undeniable Future,
When in Rome: Why Native Monetization is the Undeniable Future, When in Rome: Why Native Monetization is the Undeniable Future,
When in Rome: Why Native Monetization is the Undeniable Future, Signal Chicago 2012
 
Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)
Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)
Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)Signal Chicago 2012
 
A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...
A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...
A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...Signal Chicago 2012
 
Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)
Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)
Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)Signal Chicago 2012
 
Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)
Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)
Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)Signal Chicago 2012
 

More from Signal Chicago 2012 (20)

Aol Networks Global Cross Section Tech Stack
Aol Networks Global Cross Section Tech StackAol Networks Global Cross Section Tech Stack
Aol Networks Global Cross Section Tech Stack
 
How Consumers Use Mobile Today – First
How Consumers Use Mobile Today – FirstHow Consumers Use Mobile Today – First
How Consumers Use Mobile Today – First
 
Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...
Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...
Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...
 
The Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly UsefulThe Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly Useful
 
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
 
Sponsor Spotlight: Don’t Waste Your Time on Social Media
Sponsor Spotlight: Don’t Waste Your Time on Social MediaSponsor Spotlight: Don’t Waste Your Time on Social Media
Sponsor Spotlight: Don’t Waste Your Time on Social Media
 
Big Data + Social Graph
Big Data + Social GraphBig Data + Social Graph
Big Data + Social Graph
 
When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance Management
When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance ManagementWhen “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance Management
When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance Management
 
TED Global; Going Mobile
TED Global; Going MobileTED Global; Going Mobile
TED Global; Going Mobile
 
Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...
Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...
Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...
 
The Value of Uncovering the Invisible Web
The Value of Uncovering the Invisible WebThe Value of Uncovering the Invisible Web
The Value of Uncovering the Invisible Web
 
The Power of Vulnerability: Putting People before Perfection
The Power of Vulnerability: Putting People before PerfectionThe Power of Vulnerability: Putting People before Perfection
The Power of Vulnerability: Putting People before Perfection
 
Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...
Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...
Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...
 
Trends in Native Advertising, Michael Gutkowski, FMP
Trends in Native Advertising, Michael Gutkowski, FMPTrends in Native Advertising, Michael Gutkowski, FMP
Trends in Native Advertising, Michael Gutkowski, FMP
 
The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)
The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)
The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)
 
When in Rome: Why Native Monetization is the Undeniable Future,
When in Rome: Why Native Monetization is the Undeniable Future, When in Rome: Why Native Monetization is the Undeniable Future,
When in Rome: Why Native Monetization is the Undeniable Future,
 
Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)
Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)
Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)
 
A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...
A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...
A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...
 
Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)
Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)
Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)
 
Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)
Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)
Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)
 

Recently uploaded

Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demoHarshalMandlekar2
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521
 

Recently uploaded (20)

Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
 

Andy lark

  • 1. Signal Austin: The Leveraging Local Conversation Austin, tx March 10th, 2011
  • 2. Why Place Doesn’t Matter In Location Marketing Andy Lark | kiwilark CMO Public & Enterprise, Dell
  • 3. I
  • 4. Internet Era Virtual Era Information Era Stream  cloud Send  client  Search  network  Welcome to the Virtual Era
  • 5. What if you have no place? (we’ve been virtual for 25+ years)
  • 6. Teams in Do we experience virtual locations in the same way as physical? FourSquare 7M+ Twitter 175M+ Facebook 500M+ Dell.com 4.5M Per Week Dell Community 1.7M Members Dell FB Fans 3.5M 11,574 TEXT MESSAGES Per Second LinkedIn 80M+ Yelp 45M in January 2011
  • 7. More than a Location: Places are becoming virtual Digital presence blurs the lines between the physical and virtual and is time based Woohoo Epic Swarm Badge! I’m so totally going to be the mayor of this place What band is this? I just came to check in
  • 8. Location is as much about time
  • 9.
  • 10.
  • 11.
  • 12. 4 pieces of content consumed daily
  • 14.
  • 15. 2. Everything is content. Everything location aware. 13 QR code Sponsorships Augmented Reality Gaming & Rewards QR code Stations
  • 16. IT Admins Executives Engineering Consultants 3. Check-in to virtual locations to build the community
  • 17. 4 Connect social behavior to revenue Visits Revenue
  • 18.
  • 23.

Editor's Notes

  1. It’s a new age, and people are interacting with information in new ways.
  2. The , hey this isnt just made up stuff, here's some numbers slideMaybe talk about the decline in usage and stickiness of traditional marketing methods News & PrintTVEmailTalk about how users validate or invalidate marketing claims quickly these days , leaving a lasting digital fingerprint that attaches to things good and bad.These digital places are larger than any city and in some cases larger than whole market segments.
  3. The new locations are apps, mobile devices, communities, companies and people themselvesPossibly something about how these virtual places have more marketing impact than a stadium full of people, and in some cases the superbowl? – Largest stadium in USA – Michigan Stadium = 109,000ppl Largest stadium in world May Day Stadium = 150,000ppl FourSquare – 7Million Members 2/21/2011
  4. 75% post event retention up to 4 weeks, continued engagement for as long as content is updatedAs event visitors head home they continue to access the app from global locationsAverage user consumed 4 pieces of Dell content daily during the event Videos are a favorite with 56% of users preferring this content over podcasts and articles – 2 minutes is the sweet spot Content most clicked – event speeches & keynotes ,tips, blogs, opedKeys to success - Content is highly curated for audience, white glove treatment with devices and application, executives mention apps in keynotes, sessions and in passing
  5. Dell.com is a locationIn a complex buying environment, multiple decision makers from the same company will be on the site at the same timeApplying principles from physical location marketing (check-in, badges) we can encourage cross-working and loyalty – and potentially accelerate decision makingWe know there is a correlation between our community engagement and purchasing