CiviCRM: a tested and effective open-source solution developed for associations and NGOs of any size - A case study: ALGIUSMI - Milan
a tested and effective open-source solution developed for associations and NGOs of any size A case study: ALGIUSMI Francesco V. Moretto - [email_address] Drupal for NGOs – London – 29/09/2008 CiviCRM:
ALGIUSMI - Faculty of Law Alumni Association – Milan University - Established in 1995 - About 300 members (attorneys-at-law, judges, professors, etc.) - A wide spectrum of activities: - career counselling for students and grads - awards for top-ranking and outstanding grads - lifelong learning training courses for lawyers - networking opportunities (dinners, meetings, etc.) - A huge development potential (both in numbers of members and influence on educational programmes) - A great involvement of Boards members - A close to zero support by Faculty
ALGIUSMI - Their needs - Manage members database - Manage booking for events and training courses - Manage payments of member dues - Manage bulk emailings & A system really easy to use and cost-effective too !!! Quite a puzzling situation...
But... Wait... using CiviCRM... IT COULD WORK !!!
But... Wait... using CiviCRM... well... IT WORKS !!!
Modules civ i MEMBER civ i EVENT civ i CONTRIBUTE civ i MAIL Member management (also for multiple clubs/branches) Events management (paid or for-free) Fund-raising and member-dues management Bulk emailing management (including bounce and tracking)
New Modules civ i GRANT civ i PLEDGE Grants management Pledge management
ALGIUSMI – Accomplishments - Management of a “crisis” related to a massive request for participation in a course (more than 600 emails) ! Thank you CiviEvent ! - Cleaning and deduping of members database - Immediate update on website about new events - Events signup process completely automated - A new image and a message of increased vitality (more young members) - Launch of new fund-raising initiatives on specific projects - Contact database near doubled (around 1.000 now) - Search engine optimized website - Huge increase of website visits and unique visitors
ALGIUSMI – Next steps - Strong adoption of social networking (Facebook, Linkedin) - A campaign to promote backlinking from member websites - A new design for the Drupal template - A mini-site for each member (interaction with organic groups ) - Credit card payment gateway - Promoting electronic payments for events or dues among members - A fund-raising campaign entirely web-based for new scholarships
Who I am / What I do Now: Freelance for not-for-profit communications and marketing projects Previously: Studio Telemaco (Milano) - Junior Partner (2004 - 2007) - Data Protection & Data Management Resp. (from 2000) Expert in: - Effective communication techniques - Marketing strategies, especially for 1-2-1 and B2B campaigns (telesales, database and email marketing, Cust. Relat. Mngm.)
Thank you for your attention !!! Skype: franziskus_it MSN: [email_address] Email: [email_address] Mobile: +39 340.5203134 My contacts: I'm obviously on facebook and linkedin