TDM ROI Webinar 09302010

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TDM ROI Webinar 09302010

  1. 1. Measuring Return on Investment for TDM programs - A New York Case Study Frank Mongioi Manager, MBA Q&A Moderator: Ryan Thompson September 30, 2010 COMPANY CONFIDENTIAL – NOT FOR COPYING OR DISTRIBUTIONicfi.com | 1
  2. 2. Overview Purpose Benefits Case studies Tools & calculations Getting started Questions & Answersicfi.com | 2
  3. 3. Purpose What does success in TDM look like? How effective are the results we are producing? What are we learning from our results? How can we put systems in place to ensure consistent measurement?icfi.com | 3
  4. 4. Measuring your activities allows you to: Assess your performance Develop efficiencies Determine how to operate more Recognize trends efficiently Forecast results Identify gaps in services Identify areas of successicfi.com | 4
  5. 5. Sample case studies Clean Air NY NY Rideshare NYSDOT Statewideicfi.com | 5
  6. 6. Clean Air NY Initiative sponsored by NYSDOT in support of downstate air-quality Real-time updates on Air Quality Action Days via text message or e-mail Outreach to employers, the public, campuses, community partners, etc.icfi.com | 6
  7. 7. ROI Process for Clean Air NY Performance metrics – # of partners (individual, employer, champion, community and campus) – # of events attended (public, employer, meetings, etc.) – Event costs (staffing, registration, etc.) Identifying trends and patterns – What is our cost per partner sign up? – What are our staffing needs? – How many partners should we expect to sign up? – Should we do this event again? – How should we modify our goals for next year?icfi.com | 7
  8. 8. NY Rideshare Merger of three local TDM programs One set of performance measures Common systems – Ridematching – Sales strategies – Support programs Year 2 – ROI analysisicfi.com | 8
  9. 9. Moving towards ROI Analysis Identifying efficiencies Setting standards for performance measures and tracking Sales pipeline, lead conversion and forecastingicfi.com | 9
  10. 10. NYSDOT Statewide TDM Strategic Framework – Develop a common vision for TDM in the state – Minimize duplication across regions – Share resources across regionsicfi.com | 10
  11. 11. Developing performance measures Development of standardized TDM indicators Support trend analysis, comparisons, target setting, problem solving & design of effective solutions Establish a foundation for measurement that reflects project development and goal achievementicfi.com | 11
  12. 12. Sample Calculationsicfi.com | 12
  13. 13. Cost per sign up Event Staff Materials Fees Labor $500 $50/hour $250 4 hour event Total Cost = $950 200 partner $4.75 per sign ups sign upicfi.com | 13
  14. 14. Cost per ridematch applicationDevelop consistent set of assumptions oncosts related to:• How many calls made to get a lead?• How many leads needed to get a meeting?• How many meetings needed to sign up acompany?• How many events held at a company?• How many rideshare applications received atevents? Cost per Ridematch Applicationicfi.com | 14
  15. 15. Indicators How many employees at the worksite? – eg 1,000 How many attended the Commute Fair/event? – eg 180 or 18% Percentage of employees attending, who signed up? – eg 40 or 22% Cost/application? – eg $400 / 40 apps = $10/ridematch applicationicfi.com | 15
  16. 16. External variables Energy/gas prices Economic Transit enhancements Environment, Climate Change Other External Factorsicfi.com | 16
  17. 17. Getting started Make some assumptions Be consistent Put a system in place Examine results annually Tweak tracking methodologies when needed Establish performance metrics or indicators Identify a process for collection Evaluate monthly, quarterly and annuallyicfi.com | 17
  18. 18. Questions? fmongioi@icfi.com www.icfi.com/transportationicfi.com | 18

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