Demonstrating Success & Accountability Of Tdm Programs


Published on

Presented at the ACT Patriot Chapter conference in Boston, MA in June 2011.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Demonstrating Success & Accountability Of Tdm Programs

  1. 1. Demonstrating Success & Accountability of TDM Programs through Operational Performance Measures and Reporting Presented at 2011 New England Sustainable Transportation Summit Frank Mongioi Senior Manager, MBA June 7, 2011 COMPANY CONFIDENTIAL – NOT FOR COPYING OR | 1
  2. 2. Overview Purpose Benefits Case studies Tools & calculations Getting started Questions & | 2
  3. 3. Purpose What does success in TDM look like? How effective are the results we are producing? What are we learning from our results? How can we put systems in place to ensure consistent measurement? | 3
  4. 4. Why Evaluate TDM? Accountability – are funders getting what they expect? Regional policies – is TDM is supporting regional goals? Benchmarking – how is program doing compared to peers? Mission fulfillment – is program meeting stated goals? Management – is program meeting internal performance objectives? Transparency – is there clarity in decision making? Synergy – does program support other transportation trends and vice versa? | 4
  5. 5. Measuring your activities allows you to: Assess your performance Develop efficiencies Determine how to operate more Recognize trends efficiently Forecast results Identify gaps in services Identify areas of | 5
  6. 6. Types of Performance MeasuresPerformance Purpose ExampleMeasureInput Activity Shows quantitative data on the number of • Number of employer outreach events heldMeasures activities or efforts initiated by the program. • Number of presentations given Refers to actions or activities on the part of the • Number of brochures distributed program. • Number of calls made by sales staff to businessesOutput Activity Shows quantitative data on the number of • Number of hotline calls receivedMeasures activities or results initiated by the customer or • Number of ride match applications received client, often in response to the program’s input • Number of web hits online activities. Refers to actions or activities on the • Number of guaranteed ride home sign ups part of the client or customer.Outcome Quantifies the results of the input and output • Single occupant vehicle (SOV) trips reducedMeasures activities. Often a result of extrapolating the • Parking spots saved input or output data. • Vehicle miles traveled (VMT) reduced • Greenhouse gases reducedCost Associates a dollar amount with each input or • Cost per rideshare applicationEffectiveness output activity and each outcome measure to • Cost per employer sign upMeasures show the level of effort associated with each • Cost per VMT reduced action. Sometimes a result of extrapolating the • Cost per carpool formed input, output or outcome | 6
  7. 7. Categories of Measurement Outputs / Inputs Inputs: Direct Effects Outcomes - Outreach - Marketing Cost | 7
  8. 8. Why ROI Analysis? Identifying efficiencies Setting standards for performance measures and tracking Sales pipeline, lead conversion and | 8
  9. 9. Sample case studies Arlington, VA Tri-State Area Clean Air | 9
  10. 10. Arlington County Commuter Services, VA Outlines TDM goals in the Arlington Master Transportation Plan Established a performance evaluation plan Develops tailored | 10
  11. 11. Marketing by Demonstrating Results Service Level Reports Annual Report Card Best Hits | 11
  12. 12. New Jersey Statewide TMA Program Each Transportation Management Association (TMA) creates its own work plan every two years with individual goals to report to the state. TMAs collect information monthly and then submit reports to NJDOT each quarter. NJDOT works with NJTRANSIT to establish performance indicators for the | 12
  13. 13. Development of Strategic Plan NJDOT is developing a TDM strategic plan that will formally define the department’s: 1) existing statewide TDM goals, 2) objectives, and 3) performance indicators. The focus will be on linking department goals to evaluation metrics. | 13
  14. 14. Clean Air NY Initiative sponsored by NYSDOT in support of downstate air-quality Real-time updates on Air Quality Action Days via text message or e-mail Outreach to employers, the public, campuses, community partners, | 14
  15. 15. NYSDOT Statewide TDM Strategic Framework – Develop a common vision for TDM in the state – Minimize duplication across regions – Share resources across | 15
  16. 16. Developing performance measures Development of standardized TDM indicators Support trend analysis, comparisons, target setting, problem solving & design of effective solutions Establish a foundation for measurement that reflects project development and goal | 16
  17. 17. Sample | 17
  18. 18. Cost per sign up Event Staff Materials Fees Labor $500 $50/hour $250 4 hour event Total Cost = $950 200 partner $4.75 per sign ups sign | 18
  19. 19. Cost per ridematch applicationDevelop consistent set of assumptions oncosts related to:• How many calls made to get a lead?• How many leads needed to get a meeting?• How many meetings needed to sign up acompany?• How many events held at a company?• How many rideshare applications received atevents? Cost per Ridematch | 19
  20. 20. Indicators How many employees at the worksite? – eg 1,000 How many attended the Commute Fair/event? – eg 180 or 18% Percentage of employees attending, who signed up? – eg 40 or 22% Cost/application? – eg $400 / 40 apps = $10/ridematch | 20
  21. 21. External variables Energy/gas prices Economic Transit enhancements Environment, Climate Change Other External | 21
  22. 22. Getting started Make some assumptions Be consistent Put a system in place Examine results annually Tweak tracking methodologies when needed Establish performance metrics or indicators Identify a process for collection Evaluate monthly, quarterly and | 22
  23. 23. Tool Box: Return on Investment • Keep track of performance metrics # of partners # of events attended Event and staffing costs • Ask yourself these questions What is our cost per partner sign up? What are our staffing needs? How many partners should we expect to sign up? Should we do this event again? How should we modify our goals for next year? | 23
  24. 24. Food for thought & challenges Sign ups versus effectiveness of program Moving towards national standards Costs per VMT & SOV reduced GHG reductions? Other environmental measures? | 24
  25. 25. Questions? | 25