Amazing Marketing. Simplified.
How to Build Your Online Tribe in 3 Easy Steps

A tribe needs three things to come
together: a leader, a common idea,
and a way to communicate.
Seth Godin’s book Tribe has inspired us to share the idea with financial
advisors.

What is a Tribe?
A digital tribe is an unofficial
community of people who share a
common interest and communicate
through social media, blogging, and
other digital methods.
We like the idea of tribes — digital
communities that Seth says need
three things to come together: A
leader, a common idea, and a way
to communicate.
Providing all three of these criteria
for your clients will not only create a
strong digital tribe but will
dramatically grow your business, as
well.

The Leader
There is a lot of noise online. A leader
who can cut through the garbage and
deliver real value stands as out as a
valuable connection.
● Clarify your unique value
proposition and mission
● Share that mission with
your clients and prospects
● Capture those ideas in
content that can be shared

The Common Idea
Creating a newsletter can serve as a
common idea to bring clients and
prospects together.
● Your newsletter serves as
your business’ storefront
and shows what you do
● Fill your newsletter with
lots of good information
and content
● You can gather data from
your newsletter and
improve your content
marketing

The
Communication
LinkedIn Groups are a great place to
share your in-depth knowledge.
● The format of LinkedIn Groups
allows you to easily share
insights on topical articles or
share material from your blog
● If you keep the group fresh and
consistent it can end up being
both a demonstration of your
service
● By gathering your supporters
together in a digital tribe, you
not only create a great brand
presence online, but you
surround yourself with the
people you help.

FMG Suite combines remarkable
content with an inspiringly simple
inbound marketing suite, fully
automated and designed to act as a
“Digital Marketing Department.”