Jon will be talking to us about his experience at Visit Wales in using digital content to get more people to come to Wales on holiday. He’ll share what he’s learnt and explore how Cornwall could share in Wales’ success!
Source | Flickr | TFDuesing Content-led Destination Marketing Jon Munro | Visit Wales
Source | Flickr | lucyparry1Of course Wales isbetter than Cornwall!
Source | Flickr | lucyparry1But, actually it’s not!(at least in the eyes of the consumer)Wales is less front of mind than the West CountryOur target market loves the West Country more than WalesThey are more likely to recommend the West CountryAnd the West Country attracts a higher spending visitor L
Develop creative and credible contentCreate useful and engagingcontent on our own site Get our engaged users involved Reach out and place Maintain content and widgets momentum in the run up to Valentines Develop relationships with key partners
Improving search visibility 45 40 35 30 25 20 15 10Romantic BreakSection Live 5 0 Positions 1-1: Widget creation Long Tail Analysis and placements and Optimisation Positions 2-5: started Adjustments Positions 6-10:
A platform forcurating anddistributingthird party andsocial content
But one where we invest in adding content value
And built on a data driven content specification But one where we invest in adding content value
Final thought “Collaboration is increasingly becoming thebusiness model of the future. Whilst notimpossible, it is going to become increasinglydifficult to achieve things on your own. Thesmartest stuff is often proudly found elsewhere”Gerd Leonhard, Media FuturistShare it. Embrace it. Add to it. Make it better