wikinomics-perfect storm

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This is the content in the chapter 2 in wikinomics [perfect storm]

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  • wikinomics-perfect storm

    1. 1. The Perfect Storm How Technology ,Demographics ,and Global Economics are converging for first economics for first Category 6 business Revolution Lecturer : flying sheep
    2. 2. Outline <ul><li>Introduction </li></ul><ul><li>The new web </li></ul><ul><li>The demographic watershed growing up collaboration </li></ul><ul><li>Collaboration economy </li></ul><ul><li>Riding the perfect storm </li></ul>
    3. 3. Introduction(1/2) <ul><li>Sony BMG 為了防止使用者 盜拷光碟,在音樂光碟的數位版權管理軟體( digital rights management ; DRM )採用了 Rootkit 技術,在 使用者不知的情況下讓 Rootkit 潛入使用者電腦。 </li></ul><ul><li>Sony BMG( 新力摶德曼音樂 ) </li></ul>
    4. 4. Introduction(2/2) <ul><li>Doctorow’s publishing 「 bits exist to be copied 」 </li></ul><ul><li>As new Web and Net Gen collide with globalization ,we enter 「 Perfect Storm 」 </li></ul><ul><ul><li>Technology : The new web </li></ul></ul><ul><ul><li>Demographics : Net Gen </li></ul></ul><ul><ul><li>Global economics : Coase’s law, business web </li></ul></ul>
    5. 5. The New Web(1/9) <ul><li>Digital newspaper vs shared canvas </li></ul><ul><li>Static Web vs programmable Web </li></ul><ul><ul><li>Flickr beat webshots </li></ul></ul><ul><ul><li>Wikipedia beat Britannica </li></ul></ul><ul><ul><li>Blogger beat CNN </li></ul></ul><ul><ul><li>Epinions beat Consumer-Report </li></ul></ul><ul><ul><li>Upcoming beat evite </li></ul></ul><ul><ul><li>Google Maps beat MapQuest </li></ul></ul><ul><ul><li>MySpace beat friendster </li></ul></ul><ul><ul><li>Craigslist beat Monster </li></ul></ul>
    6. 6. The New Web(2/9) <ul><li>Blogosphere( 部落格空間 ) </li></ul><ul><li>Blog is the biggest coffeehouse on earth </li></ul><ul><li>Blog can capture people’s thoughts </li></ul><ul><li>Blog turning the static document into running conservation </li></ul><ul><li>Firm use blog for “listening in ” customer </li></ul><ul><li>Blog using a technique called RSS ,it turns </li></ul><ul><li>the web into something like Tivo </li></ul>
    7. 7. The New Web(3/9) <ul><li>RSS (Really Simple Syndication) </li></ul><ul><li>是透過 XML 所制定的一種格式,是將網頁內容抽取出來,由讀者訂閱 RSS Feeds ,即可直接取得有興趣的資訊,如:新聞、 Blog 、 Wiki 等等。軟體: SharpReader </li></ul><ul><li>TiVo 是一種「技術」、一種「服務」,同時也有實體的「硬體產品」。 </li></ul><ul><ul><li>Tivo 的功能 </li></ul></ul>
    8. 8. The New Web(4/9) <ul><li>Technorati :提供網誌 ( blog ) 內容檢索的網站 </li></ul><ul><li>IceRocket :可尋找 Blogs ,MySpace ,News , Image </li></ul>
    9. 9. The New Web(5/9) <ul><li>Your network is Filter </li></ul><ul><li>群眾的智慧 (the wisdom of crowds) 、集體的意識 (the hive mind) 、集體的智能 (the collective intelligence) </li></ul><ul><li>Example 1 : Amazon </li></ul><ul><li> Review and enjoy </li></ul><ul><li>Example 2 : Google </li></ul><ul><li>頁面分析 and PageRank </li></ul>
    10. 10. The New Web(6/9) <ul><li>When people tag content collaboratively, it called Folksonomy </li></ul><ul><li>tagging or social book marking </li></ul><ul><li>如使用者可以新增 metadata 並以 tags 來組織他們自己的數位典藏、將別人的內容加以分類、以及建立由下而上的 (bottom-up) 分類系統 </li></ul><ul><li>tag cloud </li></ul><ul><li>顯示出網站內最熱門的幾個 tags </li></ul><ul><li>del.icio.us :社會性書籤網站 </li></ul>
    11. 11. The New Web(7/9) <ul><li>Tagging has been extended to document,photos,videos, podcasts ,e-mail,blog. </li></ul><ul><li>Podcast </li></ul><ul><ul><li>「 Podcast 」這個名詞是由廣播 (Broadcasting) 及 iPod 所衍生來的 </li></ul></ul><ul><ul><li>Podcast 則是一種用聲音取代文字的 Blog </li></ul></ul>
    12. 12. The New Web(8/9) <ul><li>製作與收聽 Podcast 節目的流程 </li></ul>將節目錄製成音訊檔 將音訊檔上傳到網路主機 產生 Podcast RSS 發佈 Podcast RSS 下載並使用支援 Podcast 的接收軟體 ( 如 iPodder) 訂閱 Podcast RSS 接收軟體自動檢查 並下載最新的 Podcast 節目 接收軟體自動將 Podcast 節目儲存 至指定的目錄或 MP3 隨身裝置上。
    13. 13. The New Web(9/9) <ul><li>Today’s Web companies can plug and play because cost are less. </li></ul><ul><li>LAMP (Linux 、 apache 、 MySQL 、 PHP) </li></ul><ul><li>a free infrastructure </li></ul><ul><li>For today’s new web companies, building trust is controlling customer . </li></ul><ul><li>43Things : 就像是一個巨大、全球性的 to-do list </li></ul><ul><li>Flickr :數位影像的儲存及管理網站 </li></ul>
    14. 14. The demographic watershed growing up collaboration(1/3) <ul><li>「 Baby-boom echo 」、「 Net Generation 」 </li></ul><ul><li>born between 1977-1996 dominate 21 century </li></ul><ul><li>More youngsters use net in china than USA </li></ul><ul><li>Children are authorities on the digital revolution that is changing every institution </li></ul><ul><li>Net Generation will rewrite the rules for world </li></ul>
    15. 15. The demographic watershed growing up collaboration(2/3) <ul><li>The shared Space </li></ul><ul><ul><li>Adult control the home, the school </li></ul></ul><ul><ul><li>Teens do not see home as their private space. </li></ul></ul><ul><ul><li>The new private space is on line </li></ul></ul>
    16. 16. The demographic watershed growing up collaboration(3/3) <ul><li>Changing the world one peer at a time </li></ul><ul><ul><li>A example 「 TakingITGlobal 」 </li></ul></ul><ul><ul><li>It’s next task in reforming education </li></ul></ul><ul><ul><li>If N-Geners can transform the future of education system , how about entire economy ? </li></ul></ul>
    17. 17. Collaboration economy(1/4) <ul><li>如果市場可以決定價格、在有限資源創造效益、符合供需、那為什麼要有公司? 為了降低交易成本。 </li></ul><ul><li>交易成本 (Transaction cost) 分為三類 </li></ul><ul><li>1 、搜尋成本( search cost ) </li></ul><ul><li>2 、契約成本( contracting cost ) </li></ul><ul><li>3 、協調整合成本( coordination cost ) </li></ul>
    18. 18. Collaboration economy(2/4) <ul><li>Coase’s Law </li></ul><ul><li>定義:一個廠商可持續發展,直到每增加一筆交易時會增加的內部成本等於將此筆交易外包的成本 。 </li></ul>
    19. 19. Collaboration economy(3/4) <ul><li>The Business Web (b-web) </li></ul><ul><ul><li>A new kind of inter- enterprise collaboration </li></ul></ul><ul><li>Example : a MP3 b-web and Apple b-web </li></ul>
    20. 20. Collaboration economy(4/4) <ul><li>The Global Playing Field </li></ul><ul><li>Mapping the Global Future 「 19 世紀是美國世紀; 21 世紀將會是 China and India 世紀」 </li></ul><ul><li>故稱「 Chindia 」 </li></ul><ul><li>Example ICIC Bank is India's second largest </li></ul><ul><li>retail bank </li></ul><ul><ul><li> self-service proposition </li></ul></ul><ul><ul><li>low Indian labor costs </li></ul></ul><ul><ul><li>Server running open source software </li></ul></ul>
    21. 21. Riding the perfect storm(1/1) <ul><li>What is perfect storm ? </li></ul><ul><ul><li>A global platform for collaboration </li></ul></ul><ul><ul><li>A generation that grew up collaborating </li></ul></ul><ul><ul><li>A global economy that enable new forms </li></ul></ul><ul><ul><li>economic cooperation </li></ul></ul><ul><li>What are business managers to make of this perfect storm ? </li></ul><ul><li>How can company adapt ? </li></ul><ul><li>It is global or die ? </li></ul>
    22. 22. <ul><li>Thank you </li></ul><ul><li>for attention </li></ul><ul><li>Q&A </li></ul>

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