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UX Days 2019 by Flupa - Conférence : Laure Constantinesco et Chloé Girard

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UX Days 2019 - Journée des Conférences du vendredi 21 juin 2019 - Conférence de Laure Constantinesco et Chloé Girard : Leroy Merlin L'Appart : comment mettre de l'UX dans un magasin de bricolage

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UX Days 2019 by Flupa - Conférence : Laure Constantinesco et Chloé Girard

  1. 1. OCTO Part of Accenture Digital © 2019 - All rights reserved 1 Laure Constantinesco UX Designer @laureconstant Chloé Girard UX Designer @chloegirar @OCTOTechnology Flupa UX Days 2019
  2. 2. OCTO Part of Accenture Digital © 2019 - All rights reserved 2 Comment mettre de l’UX dans un magasin de bricolage ? Retour d'expérience :
  3. 3. OCTO Part of Accenture Digital © 2019 - All rights reserved Georges Alves Responsable Organisation Métier, Leroy Merlin Il était une fois ... Nous voulons lancer un nouveau concept d’espace marchand et serviciel en centre ville
  4. 4. OCTO Part of Accenture Digital © 2019 - All rights reserved 4
  5. 5. OCTO Part of Accenture Digital © 2019 - All rights reserved 5 Place Françoise Dorin Paris 17ème Batignolles
  6. 6. OCTO © 2018 - Reproduction interdite sans autorisation écrite préalable Formaliser Dérisquer Coacher Nos Challenges
  7. 7. OCTO Part of Accenture Digital © 2019 - All rights reserved 7 Challenge 1 : Formaliser
  8. 8. OCTO Part of Accenture Digital © 2019 - All rights reserved Immersions Terrain Le quartier “historique” des Batignolles Le nouveau quartier Clichy-Batignolles L’autre 17ème
  9. 9. OCTO Part of Accenture Digital © 2019 - All rights reserved Personas
  10. 10. OCTO Part of Accenture Digital © 2019 - All rights reserved Cas d’usage 7 jours 5 Cas d’usage priorisés 3 Ateliers réalisés avec l’équipe LM1 Lab
  11. 11. OCTO Part of Accenture Digital © 2019 - All rights reserved Service Blueprints
  12. 12. OCTO Part of Accenture Digital © 2019 - All rights reserved Service Blueprints
  13. 13. OCTO Part of Accenture Digital © 2019 - All rights reserved Kit d’outil collaborateurs
  14. 14. OCTO Part of Accenture Digital © 2019 - All rights reserved 14 Challenge 2 : Dérisquer
  15. 15. OCTO Part of Accenture Digital © 2019 - All rights reserved 15 Août 2018
  16. 16. OCTO Part of Accenture Digital © 2019 - All rights reserved Jeux de rôles
  17. 17. OCTO Part of Accenture Digital © 2019 - All rights reserved
  18. 18. OCTO Part of Accenture Digital © 2019 - All rights reserved Lever les risques
  19. 19. OCTO Part of Accenture Digital © 2019 - All rights reserved Tests Utilisateurs Dov, notre prototype vivant ! Marie-Solveig , notre Guerilla testeuse !
  20. 20. OCTO Part of Accenture Digital © 2019 - All rights reserved 20 répétition GÉNÉRALE
  21. 21. OCTO Part of Accenture Digital © 2019 - All rights reserved 21 Challenge 3 : Coacher
  22. 22. OCTO Part of Accenture Digital © 2019 - All rights reserved Approche RH innovante # Formation # Recrutement
  23. 23. OCTO Part of Accenture Digital © 2019 - All rights reserved # HEART : client Métriques UX # EEA : collaborateur
  24. 24. OCTO Part of Accenture Digital © 2019 - All rights reserved Coaching # Nouveau Cas d’usage # Coaching des équipes
  25. 25. OCTO Part of Accenture Digital © 2019 - All rights reserved 25 inattendu L'
  26. 26. OCTO Part of Accenture Digital © 2019 - All rights reserved 26 Manifeste
  27. 27. OCTO Part of Accenture Digital © 2019 - All rights reserved 27 Personas
  28. 28. OCTO Part of Accenture Digital © 2019 - All rights reserved 28 Personas
  29. 29. OCTO Part of Accenture Digital © 2019 - All rights reserved 29 Apparts VS Showrooms
  30. 30. OCTO Part of Accenture Digital © 2019 - All rights reserved Le mot du client... Le lab d’innovation de Leroy Merlin, Georges Alves Responsable Organisation Métier, Leroy Merlin c’est notre magasin !
  31. 31. OCTO Part of Accenture Digital © 2019 - All rights reserved 31 MERCI
  32. 32. OCTO Part of Accenture Digital © 2019 - All rights reserved 32 Comment mettre de l’UX dans un magasin de bricolage ? Chloé Girard UX Designer chgi@octo.com Laure Constantinesco UX Designer laco@octo.com octo.com blog.octo.com

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