Debating the impact of digital habitson the design industry; adapt or die.Dutch Design Week, 25th November 2012A conversat...
Our own digital habits ....A borderless perspective .... digital habits in ChinaA global perspective .... how do digital h...
source: Dina LV H on Pinterest Not so long ago I flicked through the papers and magazines, as part of my morning ritual.mar...
Digital kiosk habit: Hello digital newspapers, magazines,   even my own personalized newsstand !marijn@fluidnations.com
What happened?marijn@fluidnations.com
Digital content (r)evolution                                                                                  2012 beyond ...
This has become my morning ritual. What are your own emerging digital habits?marijn@fluidnations.com
Our own digital habits ....A borderless perspective .... digital habits in ChinaA global perspective .... how do digital h...
China’s digital habits                   Internet population = 500+ million (biggest in the world)                   Inter...
For every digital platform we have, China has its own version and more.marijn@fluidnations.com
SICK BRIC country “To express yourself needs a reason,  but expressing yourself is the reason”   Ai Weiwei’s first Weibo po...
草泥马 cǎonímǎ = Grass Mud Horse           河蟹 héxiè = River Crab            also sounds like mother fucker   sounds like harm...
Meme habit: Digital street art in support of Chen Guangchengmarijn@fluidnations.com
social relevancemarijn@fluidnations.com
Meme habit: digital street art in response to CCTV censorship.marijn@fluidnations.com
Memes thrive in China’s digital society where creative expression is the only escape from censorship.marijn@fluidnations.com
inspiration Celebrity endorsement for Vancl by Wang Luo Dan and Han Han: “I love racing, I love 29 rmb Tshirts, I am like ...
(amateur) creativity habit: Netizens love to show off their creativity andjumped on the photoshop app Vancl supplied. Sale...
promotion(amateur) stylist habit: Vancl Star offers wannabe stylists theopportunity to share in Vancl’s profit when their f...
Our own digital habits ....A borderless perspective .... digital habits in ChinaA global perspective .... how do digital h...
social relevance                               Google Arts Project & Hangout first launched in Feb 2011.                   ...
inspiration     LACMA, MOMA and Guggenheim recently launched      ipad apps that re-create the museum experience. “Through...
promotionSAATCHI ONLINE is a globalplatform for emerging artists.   Collectors, art lovers and    anyone in between can di...
distribution                             promotion  BLURB is a company and a  community that empowersanyone to design, cre...
Digital inspiration habit: Pinterest mood boards by professionals.marijn@fluidnations.com
Digital habits:Digital kioskInternet memesDigital street artAmateur creativesAmateur stylistsSharing the love of artExtend...
If you are a talented young                          designer who can help create a                                 series...
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digital habits affecting design, Dutch Design Week 2012

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Conversation piece for design professionals to discuss their conditions for successfully adapting to emerging digital habits (d.d. 26-10-12).

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digital habits affecting design, Dutch Design Week 2012

  1. 1. Debating the impact of digital habitson the design industry; adapt or die.Dutch Design Week, 25th November 2012A conversation piece for design professionalsby Marijn Driessenauthor of Marketing to China’s Netizens.
  2. 2. Our own digital habits ....A borderless perspective .... digital habits in ChinaA global perspective .... how do digital habits affect the design industrymarijn@fluidnations.com
  3. 3. source: Dina LV H on Pinterest Not so long ago I flicked through the papers and magazines, as part of my morning ritual.marijn@fluidnations.com
  4. 4. Digital kiosk habit: Hello digital newspapers, magazines, even my own personalized newsstand !marijn@fluidnations.com
  5. 5. What happened?marijn@fluidnations.com
  6. 6. Digital content (r)evolution 2012 beyond Smart phones, tablets and apps are fast 2009 changing our habits. Content access is controlled by users, not publishers. It took over a decade for the market to mature with smart phones shifting from a niche product to providing digital access to the masses. In 2009 we also saw social networks habits solidify for the first time. 1998 WAP enabled mobile phones were launched in the late nineties during the hight of the internet bubble. The user experience was terrible and didn’t have the power to change consumer habits. Flipboard has 20 million users, adding one user per second! Pinterest is the fastest website to grow beyond 10 million users.marijn@fluidnations.com
  7. 7. This has become my morning ritual. What are your own emerging digital habits?marijn@fluidnations.com
  8. 8. Our own digital habits ....A borderless perspective .... digital habits in ChinaA global perspective .... how do digital habits affect the design industry?marijn@fluidnations.com
  9. 9. China’s digital habits Internet population = 500+ million (biggest in the world) Internet access via mobile device 66% of users Smartphone sales highest in the world Weibo (microblog) = 300 mln users posting 100 mln / daymarijn@fluidnations.com
  10. 10. For every digital platform we have, China has its own version and more.marijn@fluidnations.com
  11. 11. SICK BRIC country “To express yourself needs a reason, but expressing yourself is the reason” Ai Weiwei’s first Weibo postmarijn@fluidnations.com
  12. 12. 草泥马 cǎonímǎ = Grass Mud Horse 河蟹 héxiè = River Crab also sounds like mother fucker sounds like harmoniousMeme habit: symbols to encourage subversive behavior onlinemarijn@fluidnations.com
  13. 13. Meme habit: Digital street art in support of Chen Guangchengmarijn@fluidnations.com
  14. 14. social relevancemarijn@fluidnations.com
  15. 15. Meme habit: digital street art in response to CCTV censorship.marijn@fluidnations.com
  16. 16. Memes thrive in China’s digital society where creative expression is the only escape from censorship.marijn@fluidnations.com
  17. 17. inspiration Celebrity endorsement for Vancl by Wang Luo Dan and Han Han: “I love racing, I love 29 rmb Tshirts, I am like you, I am Fan Ke”marijn@fluidnations.com
  18. 18. (amateur) creativity habit: Netizens love to show off their creativity andjumped on the photoshop app Vancl supplied. Sales went up 300%.marijn@fluidnations.com
  19. 19. promotion(amateur) stylist habit: Vancl Star offers wannabe stylists theopportunity to share in Vancl’s profit when their fans buy their style.marijn@fluidnations.com
  20. 20. Our own digital habits ....A borderless perspective .... digital habits in ChinaA global perspective .... how do digital habits affect the design industry?marijn@fluidnations.com
  21. 21. social relevance Google Arts Project & Hangout first launched in Feb 2011. People can explore collections, create their own galleries, have conversations with friends and experts. More than 150 museums, from over 40 countries contributed 32,400 high res. art objects.‘sharing love for art’ habitmarijn@fluidnations.com
  22. 22. inspiration LACMA, MOMA and Guggenheim recently launched ipad apps that re-create the museum experience. “Through videos with conservators, fabricators and engineers, visitors or users of the app have a better understanding of how the installation was created and the works were hung.” Beth Levy, Guggenheim ‘extending the gallery experience’ habit...marijn@fluidnations.com
  23. 23. promotionSAATCHI ONLINE is a globalplatform for emerging artists. Collectors, art lovers and anyone in between can discover and buy work from artists from over 100countries. Empowering artists to have sustainable careers and enable collectors to buy directly from artists. distribution ‘Cutting out the middleman’ habitmarijn@fluidnations.com
  24. 24. distribution promotion BLURB is a company and a community that empowersanyone to design, create, share and sell books - be it forpersonal or professional use. - distributed as an ebook or printed version. It has aProLine range for high-quality paper options suitable for professional portfolios.Self publishing habitmarijn@fluidnations.com
  25. 25. Digital inspiration habit: Pinterest mood boards by professionals.marijn@fluidnations.com
  26. 26. Digital habits:Digital kioskInternet memesDigital street artAmateur creativesAmateur stylistsSharing the love of artExtending the gallery experienceCutting out the middlemenSelf publishingDigital inspirationHow do these new digital habits affect the industry and ourselves?marijn@fluidnations.com
  27. 27. If you are a talented young designer who can help create a series of digital magazines, kickstarted by the content of this book, get in touch.marijn@fluidnations.com book and preview available via www.fluidnations.com@fluidnations

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