Web Properties That Convert
           Tweet! @DanMartell, @Flowtown




Credit: mthomas
Who am I? What do I do?
Entrepreneur, Canadian, Marketing Metrics




                                            Credit: ...
Why?
While You Sleep
   24 x 7 Online Sales Person, Not Brochure




Credit: mthomas
Conversions




              Follow Up




                          Traffic
Measure
“What you measure gets managed”
$ / Customer =
Credit: mthomas
Goals
High value conversions

Credit: keylosa
Conversion Formula
C = 4m + 3v+2(i-f)-2a

c = probability of conversion (email
capture)
M = motivation of user (when)
V = ...
Follow Up
           Geek Speak: Retention, Engagement




Credit: splorp
Credit: jenny-pics




Case Study
Martin “My jewelry buddy”
Infopreneur
“Share what you love”




                        Credit: stansich
Engagement
                     Frequency, Content, Triggers




Credit: eyermonkey
Case Study
     Martell Home Builders: Offline Conversions




Credit: mthomas
Word of Click




Credit: lastquest
Add Value

 Real Value




Credit: mthomas
Case Study
Flowtown: Build an Audience
Traffic
After Conversions & Follow Up




                                Credit: chris_gin
Credit: ttstam




Think Big
Live Local, Market Global
Thanks! I’m
twitter: @danmartell


dan@flowtown.com


Email or @ - 20 Links to Tools
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Web Properties That Convert - Dan Martell - Mesh Marketing - 10/22/09

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Dan Martell's slides from his session at Mesh Marketing 2009.

Claim your 7 Tips to Dominate Social Media at http://flowtown.com/blog

Published in: Business, Economy & Finance
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  • I don’t do any marketing unless I can measure it. No print ads (Call Conversion), or billboards (Mobile Txt Ads / Opt-in), Signs (Traffic Counters)
    Metrics not Analytics (What MATTERS!)
  • James Connor - The Perfection of Marketing
    Cost of Marketing / Acquiring a Customer / USER
    EBITDAM =- Earnings Before Interest, Tax, Depreciation, Amortization and Marketing
    Profitable Customer
    1) average annual revenue per customer; 2) average gross profit margin before marketing expense (EBITDAM) 3) cost of capital; and 4) average number of years a customer is held.
  • Funnel - Everything is a funnel
    - HR, Sales & Marketing
    - Conversions
    - Map OUT your Funnels! Per Campaign, or Per Channel
  • Testimonials.
    Credibility indicators
    Site ratings.
    Guarantee.
    Language and tone.
    Site ratings.
    Eye path.
    - Five elements control the eye path: size, color, motion, shape, and position.
  • 99% of companies fail to follow up
    Auto Response
    Automated Call / Pre-Recorded
    80% increase within first 24hrs
  • Share what you love.
    Add value
    Talk about the proble, not your product.
  • How many people get
    Engagement
    Retention - Email
    Social Media
  • 100% Social Media
    Email Marketing / Follow Up
    Social Objects
    16 / 36 / 47 (110% growth)
  • Social Object - Emotional Interaction
    Reach
    The Future of Word of Mouth is Word of Click
    Facebook FBML Page (Landing Page)
    YouTube Annotations
    SlideShare.net Lead Gen
    Social Shares in Emails
  • Flowtown
    Product Pivot
    8 Months
    Twitter: 9166 Followers
    Facebook: 40 Fans ;-)
    Email Opt-In: 500+
  • Viral / Social
    SEO
    PR
  • Web Properties That Convert - Dan Martell - Mesh Marketing - 10/22/09

    1. 1. Web Properties That Convert Tweet! @DanMartell, @Flowtown Credit: mthomas
    2. 2. Who am I? What do I do? Entrepreneur, Canadian, Marketing Metrics Credit: grantmac
    3. 3. Why?
    4. 4. While You Sleep 24 x 7 Online Sales Person, Not Brochure Credit: mthomas
    5. 5. Conversions Follow Up Traffic
    6. 6. Measure “What you measure gets managed”
    7. 7. $ / Customer =
    8. 8. Credit: mthomas
    9. 9. Goals High value conversions Credit: keylosa
    10. 10. Conversion Formula C = 4m + 3v+2(i-f)-2a c = probability of conversion (email capture) M = motivation of user (when) V = clarity of value proposition (why) i = incentive to take action f = friction elements of process a = anxiety about entering email
    11. 11. Follow Up Geek Speak: Retention, Engagement Credit: splorp
    12. 12. Credit: jenny-pics Case Study Martin “My jewelry buddy”
    13. 13. Infopreneur “Share what you love” Credit: stansich
    14. 14. Engagement Frequency, Content, Triggers Credit: eyermonkey
    15. 15. Case Study Martell Home Builders: Offline Conversions Credit: mthomas
    16. 16. Word of Click Credit: lastquest
    17. 17. Add Value Real Value Credit: mthomas
    18. 18. Case Study Flowtown: Build an Audience
    19. 19. Traffic After Conversions & Follow Up Credit: chris_gin
    20. 20. Credit: ttstam Think Big Live Local, Market Global
    21. 21. Thanks! I’m twitter: @danmartell dan@flowtown.com Email or @ - 20 Links to Tools

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