I don&#x2019;t do any marketing unless I can measure it. No print ads (Call Conversion), or billboards (Mobile Txt Ads / Opt-in), Signs (Traffic Counters) Metrics not Analytics (What MATTERS!)
James Connor - The Perfection of Marketing Cost of Marketing / Acquiring a Customer / USER EBITDAM =- Earnings Before Interest, Tax, Depreciation, Amortization and Marketing Profitable Customer 1) average annual revenue per customer; 2) average gross profit margin before marketing expense (EBITDAM) 3) cost of capital; and 4) average number of years a customer is held.
Funnel - Everything is a funnel - HR, Sales & Marketing - Conversions - Map OUT your Funnels! Per Campaign, or Per Channel
Testimonials. Credibility indicators Site ratings. Guarantee. Language and tone. Site ratings. Eye path. - Five elements control the eye path: size, color, motion, shape, and position.
99% of companies fail to follow up Auto Response Automated Call / Pre-Recorded 80% increase within first 24hrs
Share what you love. Add value Talk about the proble, not your product.
How many people get Engagement Retention - Email Social Media
100% Social Media Email Marketing / Follow Up Social Objects 16 / 36 / 47 (110% growth)
Social Object - Emotional Interaction Reach The Future of Word of Mouth is Word of Click Facebook FBML Page (Landing Page) YouTube Annotations SlideShare.net Lead Gen Social Shares in Emails
C = 4m + 3v+2(i-f)-2a
c = probability of conversion (email
M = motivation of user (when)
V = clarity of value proposition (why)
i = incentive to take action
f = friction elements of process
a = anxiety about entering email
Geek Speak: Retention, Engagement
Martin “My jewelry buddy”
“Share what you love”