Web Properties That Convert - Dan Martell - Mesh Marketing - 10/22/09
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Dan Martell's slides from his session at Mesh Marketing 2009. Claim your 7 Tips to Dominate Social Media at http://flowtown.com/blog
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Web Properties That Convert - Dan Martell - Mesh Marketing - 10/22/09
- 1. Web Properties That Convert Tweet! @DanMartell, @Flowtown Credit: mthomas
- 2. Who am I? What do I do? Entrepreneur, Canadian, Marketing Metrics Credit: grantmac
- 3. Why?
- 4. While You Sleep 24 x 7 Online Sales Person, Not Brochure Credit: mthomas
- 5. Conversions Follow Up Traffic
- 6. Measure “What you measure gets managed”
- 7. $ / Customer =
- 9. Goals High value conversions Credit: keylosa
- 10. Conversion Formula C = 4m + 3v+2(i-f)-2a c = probability of conversion (email capture) M = motivation of user (when) V = clarity of value proposition (why) i = incentive to take action f = friction elements of process a = anxiety about entering email
- 11. Follow Up Geek Speak: Retention, Engagement Credit: splorp
- 12. Credit: jenny-pics Case Study Martin “My jewelry buddy”
- 13. Infopreneur “Share what you love” Credit: stansich
- 14. Engagement Frequency, Content, Triggers Credit: eyermonkey
- 15. Case Study Martell Home Builders: Offline Conversions Credit: mthomas
- 16. Word of Click Credit: lastquest
- 17. Add Value Real Value Credit: mthomas
- 18. Case Study Flowtown: Build an Audience
- 19. Traffic After Conversions & Follow Up Credit: chris_gin
- 20. Credit: ttstam Think Big Live Local, Market Global
- 21. Thanks! I’m twitter: @danmartell dan@flowtown.com Email or @ - 20 Links to Tools
Editor's Notes
- I don’t do any marketing unless I can measure it. No print ads (Call Conversion), or billboards (Mobile Txt Ads / Opt-in), Signs (Traffic Counters) Metrics not Analytics (What MATTERS!)
- James Connor - The Perfection of Marketing Cost of Marketing / Acquiring a Customer / USER EBITDAM =- Earnings Before Interest, Tax, Depreciation, Amortization and Marketing Profitable Customer 1) average annual revenue per customer; 2) average gross profit margin before marketing expense (EBITDAM) 3) cost of capital; and 4) average number of years a customer is held.
- Funnel - Everything is a funnel - HR, Sales & Marketing - Conversions - Map OUT your Funnels! Per Campaign, or Per Channel
- Testimonials. Credibility indicators Site ratings. Guarantee. Language and tone. Site ratings. Eye path. - Five elements control the eye path: size, color, motion, shape, and position.
- 99% of companies fail to follow up Auto Response Automated Call / Pre-Recorded 80% increase within first 24hrs
- Share what you love. Add value Talk about the proble, not your product.
- How many people get Engagement Retention - Email Social Media
- 100% Social Media Email Marketing / Follow Up Social Objects 16 / 36 / 47 (110% growth)
- Social Object - Emotional Interaction Reach The Future of Word of Mouth is Word of Click Facebook FBML Page (Landing Page) YouTube Annotations SlideShare.net Lead Gen Social Shares in Emails
- Flowtown Product Pivot 8 Months Twitter: 9166 Followers Facebook: 40 Fans ;-) Email Opt-In: 500+
- Viral / Social SEO PR