Hustlin 101: Business Metrics (Website)

                        @danmartell
                        @danmartell
Why?
Not Analytics. Metrics.
3 A's of Metrics
It's Not a Brochure. It's a Sales Tool
Make Money While You Sleep
LTV = NPV = EBITDAM
1. Conversion



                2. Follow-up




                               3. Traffic
Engine First.
One Goal. Permission
Conversions
Follow Up
Traffic
Case Study: “Everyday I'm Hustlin ...”
Tools.
Question?


@danmartell

@gnishikawa

 @ebloch
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Hustling 101: Business Metrics for Your Website

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Dan Martell's presentation from AIM 2009

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Hustling 101: Business Metrics for Your Website

  1. 1. Hustlin 101: Business Metrics (Website) @danmartell @danmartell
  2. 2. Why?
  3. 3. Not Analytics. Metrics.
  4. 4. 3 A's of Metrics
  5. 5. It's Not a Brochure. It's a Sales Tool
  6. 6. Make Money While You Sleep
  7. 7. LTV = NPV = EBITDAM
  8. 8. 1. Conversion 2. Follow-up 3. Traffic
  9. 9. Engine First.
  10. 10. One Goal. Permission
  11. 11. Conversions
  12. 12. Follow Up
  13. 13. Traffic
  14. 14. Case Study: “Everyday I'm Hustlin ...”
  15. 15. Tools.
  16. 16. Question? @danmartell @gnishikawa @ebloch

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