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Hustlin’ For Conversions - Dan Martell @Flowtown

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Tips and tactics for insuring you convert users that visit your website. This can be accomplished via sign-up, purchase, social media shares / follows, etc. The goal is to get them to convert.

Hustlin’ For Conversions - Dan Martell @Flowtown

  1. 1. Hustlin’ For Conversions Tweet! @DanMartell, @Flowtown Credit: jenny-pics
  2. 2. Who am I? What do I do? Entrepreneur, Canadian, Marketing Metrics Credit: grantmac
  3. 3. Why?
  4. 4. Conversions Engagement Traffic
  5. 5. Measure “What gets measured gets managed” ~ Peter Drucker Credit: heavyweightgeek
  6. 6. $ / Customer = “You can grow yourself right out of business” ~ @davemcclure
  7. 7. Metrics Dashboard Credit: myoldpostcards
  8. 8. Credit: mthomas
  9. 9. Goals High value conversions, Credit: keylosa
  10. 10. Conversion Formula C = 4m + 3v+2(i-f)-2a C = Probability of conversion (email capture) M = Motivation of user (when) V = Clarity of value proposition (why) I = Incentive to take action F = Friction elements of process A = Anxiety about entering email Credit: hb2
  11. 11. Design Design Credit: miriam
  12. 12. Credibility Indicators
  13. 13. Gratification Great First Time User Experience Credit: darwinbell
  14. 14. Case Study Flowtown: Build an Audience
  15. 15. Social Conversions Word of Click Credit: lastquest
  16. 16. Long Copy vs. 1 Long Copy vs. Short Credit: jillclardy
  17. 17. Feedback Ways to Listen to Your Users Credit: splorp Credit: vagawi
  18. 18. Credit: origomi Tools Measure, Feedback, Execute
  19. 19. Thanks! twitter: @danmartell dan@flowtown.com Email or @ - 20 Links to Tools + PDF

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