Social Media Essentials for Facebook & Pinterest

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A discussion on the basic essential of using Facebook & Pinterest to market your business.

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Social Media Essentials for Facebook & Pinterest

  1. 1. Social Media Essentials Facebook & Pinterest Jamie Jamison Adams Flower Shop Network
  2. 2. Why You Need Social Media “Conversation among members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations” - Seth Godin Social Media Platforms are where conversations take place.
  3. 3. Why Facebook? Still Growing with 665M Daily Users & 751M Monthly Mobile Users All Demographics Use Facebook Predominantly 25 to 50 Year Olds & Women Allows for real time communication making it a natural for discovery and customer service
  4. 4. Marketing Objectives For Facebook Build Brand Awareness Create & Build Loyal, Engaged Community Establish Authority & Showcase Knowledge Foster Sales
  5. 5. Brand Awareness
  6. 6. Create & Build Loyal Engaged Community
  7. 7. Establish Authority & Showcase Knowledge
  8. 8. Foster Sales
  9. 9. Basic Facebook Must Do’s
  10. 10. Create A Business Page
  11. 11. Cover Picture and Branded Logo
  12. 12. Christy Whitehead, JaxPhotographer.com created different cover images for A Fantasy in Flowers. All of the images have one crucial element - the use of a branding feature.
  13. 13. Create a Detailed About Us
  14. 14. Learn to Use Facebook as a Page Be aware at all times whether you are acting as the business Page or your own personal Page.
  15. 15. Engagement Must Do’s Post a Minimum of 3 Times a Week Share Photos & Tag People Promote Your Website Like Others Pages of Authority (Chamber of Commerce, SAF, Other Local Businesses)
  16. 16. Pay Attention to Insights
  17. 17. Build Your Audience ● Invite Email Contacts ● Invite Friends ● Share Page ● Encourage People Who Like Your Page to Share With Others ● Give Facebook Page URL to Customers ● Promote It
  18. 18. Tips and Tricks ● Schedule Posts & Vary Post Types ● Use Facebook as Business Page ● Include Links to Your Website ● Ask Engaging Questions ● Share or Like Your Posts Personally ● Let Customer Know About Your Page ● Respond to Comments – Either Directly or Privately
  19. 19. Advanced Techniques ● Create Personalized Tabs ● Create Events ● Create Offers ● Use Hashtags ● Promoted Posts ● Facebook Ads ● Apps
  20. 20. Examples Of Good Facebook Business Pages ● Flower Shop Network https://www.facebook.com/FanFSN ● Mayesh Wholesale www.facebook.com/MayeshWholesale ● Bentley Florist www.facebook.com/bentleyflorist ● Something Sweet www.facebook.com/somethingsweet126 ● Trigs Floral www.facebook.com/trigsfloral ● Monday Morning Flowers & Balloons www.facebook.com/localflorist ● Lake Forest Flowers www.facebook.com/pages/Lake-Forest-Flowers/78860412040 ● Boulder Blooms www.facebook.com/boulderblooms ● William Sonoma www.facebook.com/WilliamsSonoma
  21. 21. Why Pinterest ● Appeals to Women, Under 50, College Educated, Higher Incomes ● Average Time Spent On Site Greater than Other Social Media Sites ● Can be Used Online & In-store as a Portfolio ● Higher Referral Traffic than Other Social Media
  22. 22. Marketing Objectives For Pinterest ● Brand Awareness ● Product Awareness ● Foster Sales
  23. 23. Brand Awareness
  24. 24. Product Awareness
  25. 25. Foster Sales
  26. 26. Basic Pinterest Must Do's
  27. 27. Create A Page
  28. 28. Create Boards
  29. 29. Board Details Are Important ● Provide Board with a Name that Resonates with Your Target Market ● Provide a Description that Peaks Interest ● Select a Cover Image that Garners Interest ● Select a Category for Board
  30. 30. Organize Your Boards
  31. 31. Pinning – Adding Images to Pinterest ● You Can Pin Your Own Images ● You Can Pin Someone's Images ● You Can Repin Someone's Images It is essential that you give credit where credit is do. Don't pin someone's photos without giving them credit.
  32. 32. Pinterest Must Dos ● Develop Boards Based on Target Markets ● Organize Boards ● Organize Pins Into Appropriate Boards ● Formulate an In-Store Usage Plan ● Formulate a Plan to Coordinate with Facebook Marketing Plan ● Promote Page ● Verify Website
  33. 33. Must Dos When You Pin Your Own Images ● Pin Great Pictures or Images ● Include a Detailed Description with Keywords ● If Possible, Include a Call-to-Action. ● Link to the Appropriate Page on Your Website ● When Relevant, Use Hashtags
  34. 34. Must Do's Pinning Others' Images ● Follow the Copyright Policies on Their Website ● Give Credit & Link to Their Website. When You Pin Someone's Video or Photos
  35. 35. ● Follow the Link Before You Repin ● Don't Edit the Original Source ● Place in Your Appropriate Board When You Repin Someone's Image, Video or Photos Must Do's Repinning Others' Images
  36. 36. Engagement Must Do's ● Make Your Website Products Easy to Pin ● Promote Your Website ● Showoff Your Designs ● Follow Others
  37. 37. Build Audience ● Follow People in Your Area ● Let Customers Know You Are on Pinterest ● Create Group Boards ● Invite Others to Pin to Selected Boards
  38. 38. Pinterest Tips, Tricks & Uses ● Use High Quality Photos ● Create Boards Based on Interest ● Keep Boards Organized, Fresh & Current ● Set-up Boards for Brides ● Use as an In-store Selection Guide or Portfolio ● Use During Wedding Consultations ● Be Descriptive & Add Calls-to-Action ● Get Brides to Share a Private Board with You
  39. 39. Advanced Techniques ● Rich Pins - information about the product, like its name, price and availability. ● Evaluate Analytics ● Wait For More
  40. 40. Examples of Good Pinterest Pages ● Flower Shop Network www.pinterest.com/flowershopnetwork ● TCU Florist pinterest.comTCUFlorist ● Zenplicity www.pinterest.com/zenplicity ● Mayesh Wholesale Florist www.pinterest.com/mayesh/ ● Allan's Flowers & More www.pinterest.com/allansflowers/ ● Middle Sister Wives www.pinterest.com/middlesiswines/ ● Wedding and Party Network http://www.pinterest.com/wpnetwork/
  41. 41. Questions? Contact Me Jamie Jamison Adams SEO/Inbound Marketing Manager jadams@flowershopnetwork.com Facebook.com/jamie.j.adams

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