Section B: Institutions and Audiences.
.US Film aimed at an International
.Large Hollywood production with a
.Innovative internet marketing for
example viral YouTube marketing
Production Budget: $30 million.
Worldwide Gross: $83 million.
. Director- Kimberly Peirce.
. Previous-Boys Don’t Cry (1999) Stop
It is the third film adaptation of
Stephen King's 1974 novel of the same
It was filmed in 8 locations, all located in Canada –
Carrie is a remake of the 1976 horror classic starring
Sissy Spacek. The new movie in 2013 grossed
$16,101,552 in its opening weekend, placing third at
the box office. WHAT ABOUT THIS?
Important Factors in the success of the film include..
• Metro-Goldwyn-Mayer (MGM) (presents) (as
• Screen Gems (presents)
• Misher Films
• Screen gems is a division of Sony Pictures
• Misher films is an independent company.
Why do a remake?
Carrie is a 2013 American supernatural horror film. It is the third film adaptation
of Stephen King's 1974 novel of the same name, though Metro-Goldwyn-Mayer
and Screen Gems, who produced the film, employed a script that was reportedly
more faithful to King's original novel.
In May 2011, representatives from MGM and Screen Gems announced that the
two companies were producing a film remake of Carrie. The two studios hired
Spider-Man: Turn Off the Dark playwright Roberto Aguirre-Sacasa to write a
screenplay that delivers "a more faithful adaption" of King's novel—AguirreSacasa previously adapted King’s work The Stand into a comic book in 2008.
King remarked, "The real question is why, when the original was so good?"
They replied “to make the dollar”
Deal with it.
What does this say?
What about UK audience
What about outer Mongolia?
Vertical Integration Is demonstrated here.
Andes Films (2013) (Chile) (theatrical)
Andes Films (2013) (Peru) (theatrical)
Distribute Movie (2013) (Uruguay) (theatrical)
Feelgood Entertainment (2013) (Greece) (theatrical)
Forum Hungary (2013) (Hungary) (theatrical)
Legend Cinemas (2013) (Cambodia) (theatrical)
Manfer Films (2013) (Bolivia) (theatrical)
SF Film Finland (2013) (Finland) (theatrical)
Screen Gems (2013) (USA) (theatrical)
Sony Pictures Entertainment (2013) (Japan) (theatrical)
Sony Pictures Filmverleih (2013) (Austria) (theatrical)
Sony Pictures Releasing Canada (2013) (Canada) (theatrical)
Sony Pictures Releasing (2013) (Australia) (theatrical)
Sony Pictures Releasing (2013) (Belgium) (theatrical)
Sony Pictures Releasing (2013) (Germany) (theatrical)
Sony Pictures Releasing (2013) (France) (theatrical)
Sony Pictures Releasing (2013) (Netherlands) (theatrical) (through Universal Pictures International)
Sony Pictures Releasing (2013) (Panama) (theatrical)
Sony Pictures Releasing (2013) (Singapore) (theatrical)
Sony Pictures Releasing (2013) (USA) (theatrical)
United International Pictures (UIP) (2013) (Argentina) (theatrical)
Universal Pictures International (UPI) (2013) (Netherlands) (theatrical) (through)
Walt Disney Studios Sony Pictures Releasing (WDSSPR) (2013) (Russia) (theatrical)
20th Century Fox Home Entertainment (2013) (World-wide) (video)
20th Century Fox Home Entertainment (2014) (USA) (Blu-ray) (DVD)
• The film was released October, 18, 2013 and was
shown in 3,157 theatres. The initial release date
was March 15, 2013, but in early January 2013
the release date was moved to October 18, 2013.
This maybe was because it would attract a bigger
audience close to Halloween as it is in the same
genre and people love to watch scary movies
near to Halloween to get in the spirit of things
ect. This decreased to 2,252 after two weeks and
then finally a gradual decrease from 1,512 on the
third week to 210 on the final week.
The initial release date was March 15, 2013, but in early January 2013 the release
date was moved to October 18, 2013.
Sony held a "First Look" event at the New York Comic Con on October 13, 2013
that allowed attendees to view the film prior to the release date. The event was
followed by a panel session with several members of the cast and crew.
Trailers for the film included a phone number that offered promotions to the
caller, as well as a recording of a simulated encounter with characters from the
The film was released on DVD and Blu-ray on January 14, 2014. The Blu-ray features
an alternate ending and deleted scenes. Alternate ending of the Blu-ray version
features a 2 minutes extensions, where Sue is giving birth to her first child. But she
struggles and suffers from extreme and unusual pain, while Carrie was seen to hug
her baby instead of the doctor giving birth to her baby. Screaming in horror, Sue
later discover she is just having a bad nightmare, waking up in her mother's
arm, showing Sue is somehow mentally unstable and in a terrible shock
A clever advertisement was put in place to promote the film, a prank was hosted
in relation to the film which was added on YouTube by the makers to purposely
promote the film. The ad campaign worked as the video went viral. The stunt was
funded by MGM and screen gems to advertise the movie “Carrie”. Viral Marketing
from ThinkModo shot the film over two days in ‘sNice café in New York City.
.Think Modo is know for their disruptive viral campaigns for ‘The Walking Dead’
.The prank video had 1,800,000 + Facebook shares, 91,000 + twitter shares and
260+ blog posts in October the 3rd 2013. It was also the fastest growing viral video
As well as creating an interactive website Sony Pictures is also taking a viral and mobile
marketing approach to promote the film.
During Comic Con in New York, promoters of the film encouraged crowd-participants to “learn
what happened to Carrie” by calling 207-404-2604. This mobile call-to-action is also featured
in the only released teaser trailer for the film on YouTube. When a user calls the phone
number, they interactively engage in a conversation with the main character of the film, Carrie;
only to be interrupted by an overheard conversation with her mother. In one of the creepiest
calls I’ve heard (that is, next to the campaign for the House at the End of the Street), users are
promised a unique experience leading up to the film when asked to opt-in for “further calls”
The mobile marketing feature used by Carrie and Sony Pictures is an interactive and patented
feature called IVR, or Interactive Voice Response, technology. It, in essence, allows an end-user
to have an interactive phone call with a pre-recorded conversation, creating an exciting and
media rich experience that is unparalleled. Additionally, users that opt-in to the Carrie
campaign may receive additional phone calls or text messages from Sony Pictures helping to
engage and build excitement around the film in the six coming months until the film in the
Spring of 2013.
While many think of QR Codes or Mobile Webpages when it comes to a media-rich mobile
experience, it is important to consider your customer-base. Today in the US nearly 50% of cell
phone users do not own a smartphone, and those individuals are left out when it comes to
these “traditionally” considered media-rich campaigns. A feature like IVR allows businesses to
interact with a much wider consumer base than smartphone-only mobile marketing
The film has used technological convergence by
using twitter, Facebook, Tumblr to advertise the
movie. Getting the audience to talk about the film.
They also have link in the website that directs you
to an interactive video where is takes you through
You can also call Carrie and there is a Sony rewards
scheme where you would get points for seeing the
movie or buying it on Blu-ray, DVD, giving you a
discount on other Sony products such as PlayStation
3 games, this is an example of synergy.
Carrie also made a game which is also integrated on the website to promote the film. You
need to use Carrie’s powers to collect orbs with objects she is controlling. This is an
example of interactive campaigning. After the game you can share your score on Twitter
and Facebook showing another example of technological convergence.
• Julianne Moore – previous – Children of Men
• Chloë Grace Moretz- Kick Ass Two, young
• Gabriella Wilde – in Saint Trinian’s 2- young
The Original Film Version
• Carrie is a well known franchise. First a novel
released on April the 5th 1974 written by
Stephen King. Several adaptations of Carrie
have been released, including a 1976 feature
film, a 1988 Broadway musical, a 1999 feature
film sequel, a 2002 television movie, and a
2013 feature film remake. Therefore already
has a huge following and people will be eager
to see the modern remake.