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FlourishingEnterpriseDesign–TiffindayCaseStudy(Simplified)
Version3.24FallFall2014
©EdwardJamesConsultingLtd.AllRightsRese...
2
The Tiffinday Philosophy
“I believe that the very act of revenue generation
whether it be as:
a government earning taxes...
3
Company Briefing
• Delivers hot lunches to office
workers in downtown area
• Reusable metal containers
(Tiffins) – colle...
4
Seema Pabari
Founder & CEO Tiffinday
…and her son
• Plant-based recipes (vegan)
• Employees are new immigrant
mothers av...
5
The Tiffinday Business Model
Video Walk-through
1. Watch this video in You Tube -
https://www.youtube.com/watch?v=0D4lau...
6
7
Copyright
• All images used under licence
© Antony Upward / Edward James Consulting Ltd.,
2016. All rights reserved.
– P...
8
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Tiffinday Case Study v3.40 (video companion)

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An introduction to a case study of Tiffinday - explored using the Flourishing Business Canvas v2.0. Video walk-through of this case study is provided at https://www.youtube.com/watch?v=0D4lauPi0SY

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Tiffinday Case Study v3.40 (video companion)

  1. 1. FlourishingEnterpriseDesign–TiffindayCaseStudy(Simplified) Version3.24FallFall2014 ©EdwardJamesConsultingLtd.AllRightsReserved.Permissionsavailable 1 www.SSBMG.com Antony Upward antony@EdwardJames.biz @aupward Seema Pabari seema@tiffinday.com @tiffinday www.FlourishingBusiness.org Flourishing Enterprise Design Tiffinday Case Study – Video Companion Fall 2014
  2. 2. 2 The Tiffinday Philosophy “I believe that the very act of revenue generation whether it be as: a government earning taxes a corporation earning revenues or an individual earning a salary is pointless… unless it improves lives and communities.” Seema Pabari Founder & CEO of Tiffinday
  3. 3. 3 Company Briefing • Delivers hot lunches to office workers in downtown area • Reusable metal containers (Tiffins) – collected next day • South Asian model • Website to place orders • Operating for 4 years; profitable
  4. 4. 4 Seema Pabari Founder & CEO Tiffinday …and her son • Plant-based recipes (vegan) • Employees are new immigrant mothers available to work while children in school • Delivery via electric vehicle • Shared resources: Kitchen and chef via arrangement with established vegan restaurant • Maximize purchases from local sustainable farms • Certified Benefit Corporation - 85/200 More Facts
  5. 5. 5 The Tiffinday Business Model Video Walk-through 1. Watch this video in You Tube - https://www.youtube.com/watch?v=0D4lauPi0SY&list=PL6t17Kjg- WScP6VgShPi7qU3V4Kqy4k0m 2. The video builds up the Tiffinday Business Model using the Flourishing Business Canvas 1.Financial aspects first - i.e. the questions the profit-first Business Model Canvas asks 2.Then adds additional goals Seema has based on her philosophy 3.Then adds additional socially and environmentally inspired aspects in each of the four perspectives - People, Value, Process and Outcomes 3. As you watch the video - look at the next page – the completed Tiffinday Business Model – You can read the text on all the stickies on the next page, but not in the video
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  7. 7. 7 Copyright • All images used under licence © Antony Upward / Edward James Consulting Ltd., 2016. All rights reserved. – Permissions available at www.EdwardJames.biz/Permissions
  8. 8. 8

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