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Presentazione Google Analytics


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my paper for the third meeting Palermo GTUG (Google Tecnology User Group) on the use and opportunities offered by Google Analytics

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Presentazione Google Analytics

  1. 1. Introduction, case studies & API<br />
  2. 2. Whatis? :briefhistory<br />History<br />Bornfrom “Urchin” , acquired in 2005 by Google<br />Availableforuserssince August 2006<br />Major upgrades in 2008/2009<br />What do youneed<br /><ul><li>A google Account
  3. 3. A website!
  4. 4. Access toyour website code</li></li></ul><li>Why?:advantages<br />Free<br />Easy to use<br />Easy to implement<br />Sufficient possibilities for most companies<br />E-commerce support<br />customizable<br />
  5. 5. Whynot? disadvantages<br />url and title based results<br />No data history<br />…privacy<br />Javascript and cookies<br />Only visitors, no crawlers or bots<br />
  6. 6. Setup GA? Best practices<br />Have a Gmail account<br />Create a Google Analytics (GA) account<br />Add your site<br />Add your members<br />
  7. 7. Improveyour website: embedding<br />easy<br />simple and fast! Just set your web application in the JavaScript API to access all functions, data, and then manipulate the data to show the best possible<br />sample: get a Pie<br />JS: newgoogle.visualization.PieChart(document.getElementById('sourceChartDiv') );<br />
  8. 8. Same case studiesfrommyownbriefcase<br />
  9. 9. A new project: first report<br />Ournew web analyticsproject startswithfew information, youneed just a week tohave the first complete report.<br />we can watch the total number of visitors, the number of unique visitors, their origin and discover the keywords that lead to the site…and much more<br />
  10. 10. Improveyour website: use report<br />improve our site: Analyzing the overlay content and their performance; using simple steps we can know what content is most appreciated by our guests and which ones need to be revisited<br />
  11. 11. An old project: complex report<br />Let us now take data from a web portal with 4 years of life, an e-commerce and search engine web 2.0 integrated.Besides the usual statistics show, we monitored the site search, content and trend of e-commerce products<br />
  12. 12. Follow the improvement: e-commerce<br />E-commerce report<br />One of the most important pages of our web portal is the E-commerce report. With this and thanks to the developers for the implementation of the e.commerce tracking code, we can know data about the products and the guests that became buyers.<br />Through the filter by category, we know which brand has sold more than others and which products are preferred by users for each brand<br />
  13. 13. Thanksforyourattention<br />Forfurther information contactus at:<br />email:<br />website:<br />mobile: +39 3286156660<br />