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Formula costului unei campanii Influencer Marketing

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Prezentarea folosită pe 21 Februarie 2019, la Digital Marketing Forum - Marriott, București.

Mai multe articole și vloguri găsiți pe blogul meu www.FlorinGrozea.com

Filmarea prezentării o vedeți la adresa https://youtu.be/rjvdrpWHrao

Hit Yourself este o agenție dedicată Influencerilor fondată în anul 2013 de Florin Grozea. În primii cinci ani am realizat peste 500 de campanii în Social Media pentru 120 de branduri, cu bugete totale adunate de peste 4 milioane euro. Suntem experții în Influencer Marketing și putem aduce vizibilitate și vânzări companiei tale. Dă-ne un email la florin.grozea [@] hyc [.] ro

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Formula costului unei campanii Influencer Marketing

  1. 1. FLORIN GROZEA - HIT YOURSELF DIGITAL MARKETING FORUM - BUCHAREST 2019 F R M U L A
  2. 2. The #1 strategy for brands and agencies in 2017 and 2018 ROI $4.50 to $12.54 for every $1 spent (Rhythm One) +60% of Fashion & Beauty brands use influencers +75% of marketers spend monthly bugets for Influencer Marketing Over 70% of American Influencers said the prefer an automated platform to work with Brands (Tapinfluence) INFLUENCER MARKETING The#1strategyforBrandsandAgenciesin2018(IMH)
 ROI$4.50to$12.54forevery$1spent(Tomoson)
 86%ofmarketersusedInfluencersin2017,92%ofwhomfounditto beeffective(Linqia)
 +75%ofmarketersspendmonthlybudgetsfor InfluencerMarketing(Mediakix)
  3. 3. Traditional advertising is dying: 84% of teens watch less then 1 hour TV / week 40-45% of Internet users haveAdBlock 50% of Internet users NEVER click on online ads 86% of Consumers Suffer from Banner Blindness + 75% users trust an Influencer buying advices goo.gl/cpT7Gw FORMULA DE CALCUL COST CAMPANIE INFLUENCER MARKETING = AsocieredeImagine/Afinitate + ProdusxLivrabile + AudiențexReachRelevant%
 [+/-Conversii]
  4. 4. Care e bugetul unei campanii cu Influenceri?
 Ce trebuie să livreze un Influencer bun? Asociere, awareness, copywriting, conținut original, acces la potențialii clienți 
 Cum găsim Influencerul potrivit? Afinitate, reach audiențe relevante Formula răspunde la cele mai importante întrebări din marketingul digital
  5. 5. COSTUL UNEI CAMPANII CU INFLUENCERI =AsocieredeImagine/Afinitate + ProdusxLivrabile + AudiențexReachRelevant%
 
 [+/-Conversii]
  6. 6. Cum măsurăm ROI la o campanie cu Influenceri? CPE, CPV, CPL 
 Lucrăm direct cu Influencer sau printr-o agenție? Prin două. 
 Care e diferența dintre Celebrity Endorsement, Influencer Marketing și Affiliate Marketing? Accentul pe unul dintre parametrii formulei Formula răspunde la cele mai importante întrebări din marketingul digital
  7. 7. COSTUL UNEI CAMPANII CU INFLUENCERI =AsocieredeImagine/Afinitate + ProdusxLivrabile + AudiențexReachRelevant%
 
 [+/-Conversii]
  8. 8. Cât de importante sunt like-urile și numărul de abonați? Not really. Not, really. Cum alegem Influencerii cu care să lucrăm pe termen lung? Afinitate, Audiențe Relevante
 Care e viitorul I.M.? … Formula răspunde la cele mai importante întrebări din marketingul digital
  9. 9. CELEBRITY DELIA + VODAFONE Cost = Asociere / Afinitate + Produs x Livrabile + Audiențe x Reach Relevant [+/- Conversii] https://www.youtube.com/watch?v=eQ2Sdo4Rqzk
  10. 10. VIRAL SECTOR 7 + PHILIPS ONE BLADE Cost = Asociere / Afinitate + Produs x Livrabile + Audiențe x Reach Relevant [+/- Conversii] https://www.youtube.com/watch?v=fXxjLQk8ItU
  11. 11. AWARENESS 7 MAME BLOGGERI + PROFI Cost = Asociere / Afinitate + Produs x Livrabile + Audiențe x Reach Relevant [+/- Conversii] https://hyc.ro/profi-influenceri-2018/
  12. 12. CONVERSII TEQUILA + FOOTSHOP Cost = Asociere / Afinitate + Produs x Livrabile + Audiențe x Reach Relevant [+/- Conversii] https://www.youtube.com/watch?v=7L0QFXUtsLU
  13. 13. Traditional advertising is dying: 84% of teens watch less then 1 hour TV / week 40-45% of Internet users haveAdBlock 50% of Internet users NEVER click on online ads 86% of Consumers Suffer from Banner Blindness + 75% users trust an Influencer buying advices goo.gl/cpT7Gw NEWSLETTER DEDICAT INFLUENCER MARKETING SALVEAZĂACESTNUMĂR 0761000596
  14. 14. Florin Grozea florin.grozea@hyc.ro

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