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Florin Grozea - Artists innovation in online communication

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Prezentarea de la Webstock 2014 în cadrul panel-ului "Inovații în Comunicare".
www.floringrozea.com
www.HYC.ro

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Florin Grozea - Artists innovation in online communication

  1. 1. ! Florin Grozea Artists Inovation in Online Communication
  2. 2. Yahoo! Messenger Self Piracy Hi5 Facebook Tags Instagram Selfie
  3. 3. Facebook Queen = Inna Instagram Diva = Antonia Twitter Duke = Smiley Blogs Princes = Chirilă, Ilie, Vulpescu YouTube Mafia = BUG Mafia
  4. 4. Voltaj 616.000 likes young, women, Romania, inspirational jurnal (blog) #tufacipovestea
  5. 5. Deepcentral 320.000 likes cool, clubbing, international, selfies two blogs #dragosteainvinge - unofficial video
  6. 6. Akcent 3.600.000 likes international success, sex-appeal, fashion fashion blog
  7. 7. Alessia 730.000 likes behind the scene weekly contests for fans
  8. 8. Lora 1.400.000 likes selfies, interaction, feminism fan contest with hundreds of videos
  9. 9. Alb Negru 445.000 likes football, 2014 World Champions #acum10ani campaign
  10. 10. Ellie White 835.000 likes charity, shelter dogs
  11. 11. Alexandra Stan 3.250.000 likes autographed posters via Facebook
  12. 12. What do people love? A Good Story
  13. 13. Brands vs Artists Direct, bi-directional, sincere & down to earth communication
  14. 14. Hit Yourself Consulting The first Digital Agency for the Music Industry Voltaj, Deepcentral, Alb Negru, Ellie White, DJ Sava, Narcotic Sound, Aylin Cadîr, Tiare, Bianca Linta, Body & Soul
  15. 15. Let’s do business! Reach? 20:1 Online Income vs CDs Do fans care?
  16. 16. Quantix Research +35 Facebook Pages >12.000.000 fans +4.000 answers 45% of fans are OK with 1-5 com.statuses/week 61% want to try the brands promoted by the artists
  17. 17. ! CELEBRITY ENDORSED AUDIENCES Real fans. For real.
  18. 18. TOP CELEBRITIES ON FACEBOOK *** Ask your AM for the full list 12+ milion Facebook Fans (duplicated)
  19. 19. TOP CELEBRITIES ON INSTAGRAM *** Ask your AM for the full list 0.2 million Instagram Followers (duplicated)
  20. 20. TOP CELEBRITIES ON TWITTER *** Ask your AM for the full list 0.2 milion Twitter Followers (duplicated)
  21. 21. TOP CELEBRITIES ON YOUTUBE *** Ask your AM for the full list 100+ milion YouTube Views (duplicated)
  22. 22. TOP CELEBRITIES BLOGS *** Ask your AM for the full list 60 k Monthly Unique Users (duplicated)
  23. 23. ! Florin Grozea www.HYC.ro florin.grozea@hyc.ro

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