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Writing a Hotel Blog by Hopineo


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How to Enhance Finca Exotica Ecolodge Online Visibility Writing a Blog ?
This document was elaborated for the Finca Exotica in Carate, Costa Rica,
in a serie of works and studies allowing tourism professional to make their activity more sustainable. More info on

Published in: Marketing
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Writing a Hotel Blog by Hopineo

  1. 1. Become Hopinoer Spread the awareness, get together and act for a responsible tourism. Hopineo for Cerro Lodge, Costa Rica- November 2014
  2. 2. Become Hopinoer 2 1. Why write a blog for your hotel ? 2. Which kind of articles to publish ? 2. How to write attractive blog articles ? 3. How to promote your articles online ?
  3. 3. Become Hopinoer 3 •Improve your website SEO (Google Ranking) by publishing regularly new quality content. •Attract future guests by working each article’s SEO with further specific keywords: bird watching, honey moon etc… •Provide pertinent content that people will like to share on social media and with their friends willing to travel in Costa Rica. •Answer in detail to frequently asked questions of your guests just sharing the link of the article corresponding. •Develop more in details all the activities which can be done around to make your future guests willing to stay longer.
  4. 4. Become Hopinoer 4 Pick-up a few categories of thematics that are relevant to your destination. Think about the kind of information that future potential guests are going to look for. Include within each article a little something about Finca Exotica. Finca Exotica Travel Tips Packages Adventures Wildlife Bird Watching Food & Drink Sustainable Travel
  5. 5. Become Hopinoer 5 Topic Title Intro / Subheads Call to Action Add Depth Polish Promote
  6. 6. Become Hopinoer 6 Headlines of your articles are very important for SEO (using pertinent keywords) and to make people actually reading them. Also, illustrate the article with a high quality picture (using for example To pick up an attractive headline: →Start with the benefit: Learn How to Cook a Gallo-Pinto →Edit down to the keyword: Cooking a Gallo-Pinto →Add power word(s): Our Secret to Cooking a Great Gallo-Pinto The ideal length of a headline is 6 words, a few ideas below: How to Experience the Best of Costa Rica’s Nature in Two Weeks ? Four Perfect Days on the Osa Peninsula Organize Easily your Arrival at San José Top 10 Incredible Birds of the Osa Peninsula Volunteer Helping out Baby Sea Turtles Insolite Honeymoon Experience into the Tropical Jungle Five Exploring Hikes into the Rainforest from Carate
  7. 7. Become Hopinoer 7 Hook : start with a quote, ask a question, reveal a stat… whatever which could inspire curiosity. Connect : use your readers’ hopes, dreams, and struggles to connect them with the thematic. Problem : sum up in one sentence the reason why this issue is so important. Promise : state that the problem is going to be solved if they continue reading the post. → Start with the section topic: Cotorco Association → Make them actionable: Support Cotorco Association → Clarify: Support Cotorco Association to Protect Sea Turtles
  8. 8. Become Hopinoer 8 Work the SEO (Search Engine Optimization) of each article to enhance their Google Ranking when searchng for specific keywords from your key markets. All the usual SEO guide lines apply here: Use Google AdWords to select keywords with high search and low competition. Integrate them smoothly into headline, subheads and introduction. Link internally and externally: good for internal SEO and for keeping people on your site.
  9. 9. Become Hopinoer 9 Get inspired by this great hotel blog : A few additional interesting links: •
  10. 10. Become Hopinoer 10 Contact : Florie Thielin This document was elaborated for the Finca Exotica in Carate, Costa Rica, in a serie of works and studies allowing tourism professional to make their activity more sustainable. What is missing? Which improvments could be done? Please, feel to free to share with us your feedback to continue building together a better future for Hopineo, its partners, and more globally for a more responsible tourism. « The recognition of tourism as an economic powerhouse and contributor to all three pillars of sustainable development – economic, environmental and social – underlined the enduring relevance of UNWTO’s mission to promote responsible, sustainable and universally accessible tourism. » World Tourism Organization, 2013