Hospitality Market - Barcelona

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Hospitality Market - Barcelona

  1. 1. Luxury and Midscale Hospitality Market - BARCELONA Florie Thielin – March 2014 1
  2. 2. Hospitality Market - BARCELONA • • • • • • Characteristics of the Demand Hotel Capacity City’s Districts 5* Hotels 4* Hotels MICE Offer 2
  3. 3. Characteristics of the Demand • Hotels’ statistics in 2012: • Lenght of stay: 2 nights • Occupancy: 77% • 1st visit for 54% of the travelers • Seasonality: 3 Source : http://professional.barcelonaturisme.com/files/8848-102-pdf_FRA/Estadistiques-sintesis-2012.pdf
  4. 4. Characteristics of the Demand • Nationalities: • Tourists by country of origin in 2012: 4 Source : http://professional.barcelonaturisme.com/files/8848-102-pdf_FRA/Estadistiques-sintesis-2012.pdf
  5. 5. Hotel Capacity • In 2012: • 380 hotels • 35 522 rooms 5
  6. 6. Barcelona City’s Districts 59% LEISURE Seafront Old Town City Center Business District Congress / Convention 41% CORPORATE 6
  7. 7. 5-Star Hotels: Mapping Worldwide Hotels Chains Independant Hotels Casa Fuster Claris Melia Sarria Majestic El Palace Mandarin Gran Central Princesa Sofia Le Meridien Rey Juan Carlos Hotel Arts Pullman Eurostars Marina Miramar W 7
  8. 8. 5-Star Hotels: Price/Quality Ratio Mandarin Pullman (Accor) Majestic W (Starwood) Hotel Arts (Ritz Carlton) Eurostars Marina (Hotusa) Princesa Sofia Rey Juan Carlos Legend: Number of rooms Le Meridien Melia Sarria (Starwood) (Sol Melia) * Rates from www.booking.com for the date of Sunday 7th Dec 2014 ** Guests’ reviews from www.booking.com Worldwide Hotels Chains Independant Hotels 8
  9. 9. 5-Star Woldwide Hotels Chains Hotel Name - Group # Rooms Location Rates* Guests’ reviews** Hotel Arts - Ritz Carlton 483 Seafront 360€ 87% W - Starwood 473 Seafront 250€ 86% Melia Sarria - Sol Melia 333 Business 135€ 78% Eurostars Marina - Hotusa 291 Seafront 150€ 84% Pullman - Accor 241 Seafront 145€ 88% Le Meridien - Starwood 231 Old Town 175€ 79% Mandarin -Mandarin Oriental 98 City Center 360€ N/A Eurostars Design - Hotusa City Center 115€ 84% 65 9 * Rates from www.booking.com for the date of Sunday 7th Dec 2014 ** Guests’ reviews from www.booking.com
  10. 10. 5-Star Independant Hotels Hotel Name (Group) # Rooms Location Rates* Guests’ reviews** Princesa Sofia 500 Business Center 135€ 83% Rey Juan Carlos 435 Business Center 125€ 81% Majestic 275 City Center 180€ 88% Gran Hotel Central 147 Old Town 215€ 88% El Palace (LHW) 125 City Center 270€ 93% Claris 124 City Center 125€ 84% Casa Fuster (LHW) 105 City Center 160€ 88% Miramar 75 Around the City 180€ 84% Gran Hotel La Florida (LHW) 70 Around the City 160€ 85% 10 * Rates from www.booking.com for the date of Sunday 7th Dec 2014 ** Guests’ reviews from www.booking.com
  11. 11. 5-Star Boutique Hotels Hotel Name (Group) # Rooms Location Rates* Guests’ reviews** Ohla Hotel 74 Old Town 215€ 89% Alma Hotel 72 City Center 210€ 91% Hotel Baguès 31 Old Town 140€ 87% Mercer Hotels Bcn 28 Old Town 250€ 94% Hotel Do Placa Reial 18 Old Town 260€ 94% ABaC 15 Around the City 215€ 87% 11 * Rates from www.booking.com for the date of Sunday 7th Dec 2014 ** Guests’ reviews from www.booking.com
  12. 12. 4-Star Main Hotels Mapping Worldwide Hotels Chains Independant Hotels 12
  13. 13. 4-Star Woldwide Hotels Chains Hotel Name - Group # Rooms Location Rates* Guests’ reviews** Hilton Diagonal Mar - Hilton 433 Convention 175€ 79% AC Bcn Forum - Marriott 386 Convention 110€ 78% Renaissance - Marriott 356 Congress Center 175€ 83% NH Constanza – NH Hoteles 308 Business Center 80€ 82% Hilton Bcn - Hilton 289 Business Center 110€ 83% Crowne Plaza - IHG 276 Congress 131€ 87% Tryp Apolo - Wyndham 265 City Center 115€ 78% Novotel Bcn City - Accor 264 Business Center 90€ 81% NH Calderón – NH Hoteles 255 City Center 100€ 82% 13 * Rates from www.booking.com for the date of Sunday 7th Dec 2014 ** Guests’ reviews from www.booking.com
  14. 14. 4-Star Woldwide Hotels Chains Hotel Name - Group # Rooms Location Rates* Guests’ reviews** Tryp Condal Mar - Wyndham 178 Business Center 75€ 79% NH Podium - NH Hoteles 145 City Center 84€ 83% Alexandra DoubleTree -Hilton 116 City Center 120€ 83% NH Rallye - NH Hoteles 106 Business Center 80€ 80% AC Hotel Sants - Marriott 78 Business Center 100€ 77% 14 * Rates from www.booking.com for the date of Sunday 7th Dec 2014 ** Guests’ reviews from www.booking.com
  15. 15. MICE Offer 15 Source : ICCA Country & city rankings 2012
  16. 16. MICE Offer • Seasonality: • High season: May and October • Low season: July and August 16 Source: ”Spain remains one of top MICE Tourism destinations worldwide” 1/07/2013 by David Mora
  17. 17. Sources • • • • • www.booking.com www.google.com/hotels/ www.barcelonaturisme.com/ www.visionesdelturismo.com/spain-top-mice-tourism-destinations www.iccaworld.com/dcps/doc.cfm?docid=1604 17

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