Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Accommodation, leisure & events management: Innovative success stories - Barbara Jamison


Published on

Accommodation, leisure & events management: Innovative success stories. The London 2012 Olympic and Paralympic Games. Barbara Jamison (London & Partners)

Published in: Travel, Sports, Business
  • Be the first to comment

Accommodation, leisure & events management: Innovative success stories - Barbara Jamison

  1. 1. 23/04/20131THE LEGACY OF LONDON’SOLYMPICSHOSTING THE GREATESTSHOW ON EARTHAGENDA • How London maximised hosting the greatest show on Earth• Why London?• The Olympics: A showcase for London• Queen Elizabeth Olympic Park• London’s wider new and improved offer• Why Now?• How you can maximise on London for your event• How?AGENDA
  2. 2. 23/04/20132IN NUMBERS • 204 Olympic and 164 Paralympic teams• 10,490 Olympic and 4,200 Paralympic athletes• 20,000 media from over 200 countries• 70,000 volunteers• 200,000 Games-time workforce• 11 million tickets• 170+ venues• 26 Olympic and 20 paralympic sports• Over 800 events leading to medalsLONDON 2012 IN NUMBERSEvents for London Steering GroupEfL STEERING GROUPNew Major Event Opportunities 2008-20142008 &Annually2009 2010 2011 2012 2013 2014FIBA EuropeanBasketballChampionshipsChampionsLeague FinalOlympicTestEventsLondonOlympic &ParalympicGamesIRB SevensWorldSeriesNFLGameWorld BeachVolleyballChampionships(Golden Moments)(Confirmed)Tour ofBritain(Start)The AshesSeriesTwenty20World CupWorld GymnasticsChampionshipsATP World TourFinal (until 2012)ITU TriathlonWorld CupWorld Tour BeachVolleyballFINA 10K & LEN 5KOpen Water (also insubsequent years)Modern PentathlonWorldChampionshipsBadmintonWorldChampionshipsNBAAll StarOlympicTestEventsTrack CyclingWorld Cup(test event)Grand DépartTour deFrance(2014 or 2015)EuropeanAthleticsChampionshipsWorld TrackCyclingChampionshipsWorld HockeyCupBMX World CupTour DeFranceStagesHeinekenEuropean RugbyCup FinalNBA GameEnglishOpen TableTennisLondon X GamesRed BullAir RaceLondonGrand Prix(Athletics)Table TennisWorldChampionshipsCASE CASE STUDY NFLKEY OBJECTIVES To help position Londonas the global hub for thebusiness of sport To profile London as thedestination of choice formajor sports events To generate mediaexposure in London’s keyvisitor markets
  3. 3. 23/04/20133BRINGINGTHE CITYTO LIFE• Cultural Olympiad• The London 2012 Festival• BT London Live programme• Live music, coverage on giantscreens, ‘have a go’ sportszones• Olympic Torch Relay• Discovery trails• Dressing and animating the CityA SUMMER LIKE NO OTHERLOOK AND CELEBRATIONS PROGRAMMEGAMES TIME LEGACY CITY DRESSING
  5. 5. 23/04/20135NOC HOSPITALITY HOUSESBRAND ACTIVATIONSAustria House Czech House Qatar HouseCasa Brasil Casa Italia Holland HousePOP UP SPACESForman’s Riviera House of Nations- Tower of LondonThe Retreat - At the BreweryTHE SPONSORSIOC Worldwide SponsorsTHE SPONSORSLOCOG Domestic Sponsors
  6. 6. 23/04/20136LONDON MEDIA CENTREONLINESUCCESS• Olympic digital results• 431million visits• 109million unique users• 15million app downloads• 4.72billion page views• 4.7milion social followers #london2012.comONLINE SUCCESSWhy London?Why Now?How?How?AccessMore than 1,000event venuesMore than125,000 bedroomsValue for MoneyLondon effectDiverse choiceWHY LONDON
  7. 7. 23/04/20137THE OLYMPICS: A SHOWCASEPEOPLE• The experience & skillset of our event industry• On time, on budget, on spec: A global success• Volunteering culture• A TRUE city wide operations group• London’s skills in welcoming visitors to the cityPLACES AND PRODUCT• London can adapt its landscape and offer• London now offers over 102,000 hotel rooms• Retail• Attractions• Regeneration• £6.5 billion transport upgradePERCEPTIONS• London delivered the BIGGEST event in the world• Showcased the city to a global audience of over 5 billion• Increased the city’s desirability as an events locationA SHOWCASETHE OLYMPICS: A SHOWCASE• PEOPLE• PRIDE• PARTNERSHIP• PERCEPTION• PRODUCT AND PLACES• PERSONALITY• PERMUTATIONS• PIPELINEA SHOWCASE• Events spaces and waterways,hosting a range of cultural andcommunity events• Up to 1 million visitors per year tothe ArcelorMittal OrbitOLYMPIC LONDONQueen Elizabeth Olympic Park• Queen Elizabeth Olympic ParkGateway with Aquatics Centre, pop-up restaurants, bars and otherattractionsTheStadiumMixed-useArenaArcelorMittalOrbitSouth ParkHubOutdoor EventSpacesAquaticsCentreOLYMPIC LONDONQueen Elizabeth Olympic Park• 560 ACRE SITE• 15 OUTDOOR EVENT SPACES• 5 WORLD-CLASS SPORTING VENUES• OVER 1,000 HOTEL ROOMS WITHIN SHORT WALK• 195 TRAINS PER HOUR FROM 9 OVERGROUND AND TUBE LINKS• 15 MINUTES TO THE CITY, CANARY WHARF AND EXCEL• 7 MINUTES TO ST PANCRAS INTERNATIONAL• 1 HOUR TO LONDON HEATHROW AIRPORT
  8. 8. 23/04/20138One Park, two distinct charactersSouth PlazaSouth PlazaNorth ParkNorth ParkNEW LONDONEXPERIENCESYOU SHOULDKNOW ABOUTSOUTH PARK HUBArea: 170 m2 flexible spaceCapacity: 150 for dinner or drinksAvailable: Spring 2014Ideal for:• intimate events with a creativefeel• Drinks reception on the roofterrace overlooking the SouthPark• Private concert in the gardensOlympic Stadium60,000 Capacity ‐ Seated (Field of Play in Use) – Expandable to 80,00085,000 Capacity ‐ Seating and Standing (Concert format)Check statsMake images rotate (5 secs each)Add floor planNEW LONDONEXPERIENCESYOU SHOULDKNOW ABOUTMULTI-USE ARENAArea: 2,743m2Capacity:7,500 conference2,000 Gala dinnersAvailable: Summer 2013The first venue to open.Ideal for:• Tournaments• Trade shows• Conferences• Gala dinner• Concerts
  9. 9. 23/04/20139NEW LONDONEXPERIENCESYOU SHOULDKNOW ABOUTAQUATICS CENTREArea:2 x 50m swimming pool1 X 25m diving poolCapacity:2,500 seated500 poolside diningAvailable: Spring 2014Moveable floors create a dry spaceIdeal for:• Gala dinners• Team buildingVelodromeWorld‐leading indoor cycle track Capacity for an audience of 6,000 Sits alongside cycle circuit and BMX trackNEW LONDONEXPERIENCESYOU SHOULDKNOW ABOUTARCELORMITTAL ORBITArea:270m2 upper platform190m2 lower platformCapacity:300 across two levelsAvailable: Spring 2014UK’s tallest sculptureIdeal for:• Intimate yet impactful events• Drinks receptions• Fine dining• Press launchesTHE WIDER NEW & IMPROVEDLONDON OFFERALOFT LONDON EXCEL• The ONLY hotel withinLondon’s InternationalConvention Centre, ExCel• Opened in time for the OlympicGames• Over 250 bedroomsAloftBULGARI LONDON• All-new five-star hotel• Enviable location in the heart ofKnightsbridge• Entire floor dedicated to high-quality events, includingBallroom to seat 160• 85 bedrooms and suitesBULGARIME HotelME HOTEL• Splendid location on the Strandwith easy access to CoventGarden and Trafalgar Square.• Roof terrace with stunningviews over London• Over 140 bedroomsTHE EMIRATES AIR LINECABLE CAR• A new and unique Londonexperience• Crossing the Thames toconnect Greenwich Peninsulaand the Royal Docks in just fiveminutes.Emirates Cable CarO2 Arena Roof WalkwayO2 ARENA ROOF WALKWAY• Exhilarating experiencewalking across the roof of theiconic O2• 360° views of London and itsmany landmarksWestfield StratfordWESTFIELD STRATFORD• A £1.4 billion project• Europe’s largest urbanshopping mall with cinemas,restaurants, a casino and onemillion visitors a week
  10. 10. 23/04/201310AND MUCH MORE ….Why London?Why Now?How?How?MAXIMISE • Use the ‘Olympic effect’• Take advantage of the media coverage beamingpositive city images worldwide• We have seen heightened interest in Londonsince the Games• Use the newly created expertise:• eg 4,000 people have been through astringent training programme for the GamesHOW EVENT PLANNERS CANMAXIMISE ON MAJOR EVENTS
  11. 11. 23/04/201311MAXIMISEHOW EVENT PLANNERS CANMAXIMISE ON MAJOR EVENTS• Major events like the Olympics upgrade the city –use it whilst its new:• Transport• Venues• Open spaces• People• During a major event - get in early for corporatehospitality• Brand activations201320152017NEW MAJOR EVENTSCOMING TO LONDON• Annual Cycling Mass Participation event: Queen ElizabethOlympic Park and across London• ATP Tour Finals: The O2• Euroleague Basketball Final Four: The O2• ITU World Triathlon Series Grand Final: Hyde Park• Rugby League World Cup:Wembley Stadium and acrossEngland• EuroHockey Championships: Lee Valley Hockey Centre• ICF Canoe Slalom World Championships: Lee Valley WhiteWater Centre• IRB Rugby World Cup:Twickenham Stadium and othervenues across London and England• IAAF World Athletics Championships: Queen ElizabethOlympic ParkAnd there are more bids in the pipeline with announcements forthcoming.ARCOROLYMPICINCENTIVEPROGRAMME• The aim was to reward Arcor’s top performing sales people withan incentive programme in London over the Olympics:• Wembley National Stadium• 12 private capsules on the EDF Energy London Eye• The O2 to watch the men’s basketball• St Paul’s Cathedral and the Tower of London• Oxford Street, Regent Street and New Bond Street.• Athletics at the Olympic Stadium• Stadium tour of Chelsea Football ClubOLYMPIC INCENTIVECASE STUDY“We always recommend London to our clients because it is a trulymagnificent city with a lot of cultural, entertaining and unique activitieson offer to incentive groups.” ArcorWhy London?Why Now?How?How?
  12. 12. 23/04/201312LONDON &PARTNERS:THE OFFICIALCONVENTIONBUREAUWe are the EXPERTSWe are PROVENWe have the CONNECTIONSKnowledge of ALL London venues and hotelsWe introduce you to London’s best agencies,venues and destination marketing companies(dmcS) and professional conferenceorganisers (PCOs).We have helped deliver hundreds of successfulconferences and corporate events.HOW YOUR EVENT CANSUCCEEDIMAGINE YOUR EVENT INLONDONINSPIRINGEXPERIENCES“London offers some of the most exciting experiences on theplanet. West End shows, tours of the Olympic Park, high-octaneriver parties, royal palaces, Michelin-starred restaurants, world-class shopping — for incentive planners, the city has it all.”Frank Davis, Incentives plannerTECH CITY: LONDON Tech City is the fastest growing techcluster in Europe – now over 500companies. It stretches from Shoreditch and OldStreet – on the fringe of The City ofLondon, to the Olympic Park in Stratford,East London. Grew organically without governmentintervention Tech City Investment Organisationset up to promote the area:
  13. 13. 23/04/201313WHO IS IN TECH CITY? TECH CITY: LONDON Tech City is the fastest growing techcluster in Europe – now over 500companies. It stretches from Shoreditch and OldStreet – on the fringe of The City ofLondon, to the Olympic Park in Stratford,East London. Grew organically without governmentintervention Tech City Investment Organisationset up to promote the area: www.techcityuk.comINITIATIVES Networks Universities Recruitment Mentoring and investment programme Race for Apps and Digital ShoreditchINVESTMENT Angels in the City• The UK has the best tax breaks for angel investors in the world City Meets Tech Attracting VCs• Index announced new late stage fund on 9th Nov Reinvention of seed funding• Initiative by Anil Hansjee, ex head of corporatedevelopment Google EMEA Encouraging recycling of wealth
  14. 14. 23/04/201314BUSINESS SUPPORT R&D tax credits increase from 200-225% Entrepreneurs visa Improved Controlled Foreign Company rules Corporation tax reduction – lower than Germanyand US Entrepreneurs relief from Capital Gains Taxdoubled Enterprise Investment scheme tax breakincreased from 20% to 30% More sensible cost effective legal structure thanother European countries around:• Data protection• IP• Company registrationWHY INVEST IN TECH CITY THE PLACE: At the heart of London, the leading international business huband the number-one European location for IT. THE BACKING: Commitment from government; backing from industry,banking and academia. THE CASH: Access to London’s world-leading financial services sector andEurope’s largest VC community. THE SPEED: Cutting-edge ICT, digital and creative facilities, includingthose available at the Olympic Park post 2012; priority area for superfastbroadband. THE TALENT: Access to an established and growing community of tech-focused companies and people. THE CONNECTIONS: World-class international transport links, withEurostar rail terminal and major airports close by; proximity to leadingtechnology universities. THE BUZZ: Vibrant multi-cultural commercial and social scene, creating abuzz to generate new ideas and innovation and attract the best talent.“East London has an incrediblebuzz and a real concentration oftalent. It’s a great place to be tohelp your tech company growand thrive.”ELIZABETH VARLEY CO-FOUNDER & CEO,TECHHUBTECH CITY BUZZ“I’ve been in London for six years and the tech scene has never been asvibrant as it is now. As a VC who has to pick what to invest in, it’sgetting harder and harder because there are so many greatcompanies to choose from…and that’s a really good sign.”Sitar Teli, a Senior AssociateDoughty Hanson Technology Ventures“There’s a buzz in London at the moment, and that energy and optimismis only going to grow over the coming months as we build upto the Olympics in 2012. One of the UK’s strongest industriesis its creative sector – and it’s the coming together of content creatorswith people from a more tech based background that’s one of the mostexciting movements going on in London right now.”Oli Madgett, co-founder of We R InteractiveSource: June 2011