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Conférence M-Commerce sur Ecommerce Live le 24/10/2013

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Cette conférence vous a permis de :

- Faire le point sur les chiffres du m-commerce
- Comprendre la mutation de l’environnement marketing des marchands
- Calculer son manque à gagner avec la M-Commerce Toolbox, disposnible ici : http://www.dediservices.com/m-commerce/m-commerce-toolbox.html
- Comprendre les techniques :
o Responsive Design
o Adaptative Design
o Application native
- Parcourir les premières bonnes pratiques qui se dessinent
- Découvrir des cas clients DediServices

Published in: Technology
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Conférence M-Commerce sur Ecommerce Live le 24/10/2013

  1. 1. M-Commerce – Ecommerce Live m-commerce Le : mon levier de business prioritaire pour 2014 Florian HAMZIJ Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 1
  2. 2. M-Commerce – Ecommerce Live DediServices: votre partenaire DediServices est un partenaire: - spécialiste e-commerce reconnu depuis plus de 8 ans en matière de création de sites Internet et de solutions ecommerces, Prix du meilleur site marchand Lyon Shop Web Design CCI de Lyon en 2012 - composé d’une équipe d’experts motivés et passionnés qui s’investissent hautement dans chaque projet - qui, fort de sa méthodologie, vous accompagne dans la définition, la réalisation et le suivi de votre Contactez-nous 04 72 87 07 54 - qui présente une multicompétence vous permettant de disposer d’une solution globale www.dediservices.com DediServices Page 2
  3. 3. M-Commerce – Ecommerce Live La boutique en ligne Corolle Création et refonte de sites eCommerce ➜ 16 spécialistes dédiés sur Lyon ➜ 110 clients actifs générant plus de 40M€ de chiffre d'affaires Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 3
  4. 4. M-Commerce – Ecommerce Live Sommaire 1 - Etat du marché et prévisions de trafic 2 - Evolution de l’écosystème 3 - Evaluer votre manque à gagner ! 4 - Travaux à mener - Technologies - ergonomie - Services utilisateurs 5 - Cas clients Acycles & HomeMaison Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 4
  5. 5. M-Commerce – Ecommerce Live Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 5
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  8. 8. M-Commerce – Ecommerce Live Les produits les + achetés en mobilité Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 8
  9. 9. M-Commerce – Ecommerce Live M-commerce : les Français sont encore des petits consommateurs dans le monde Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 9
  10. 10. M-Commerce – Ecommerce Live … et pourtant : Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 10
  11. 11. M-Commerce – Ecommerce Live Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 11
  12. 12. M-Commerce – Ecommerce Live % des dispositifs mis en place 60 50 40 30 20 10 0 Contactez-nous Site Mobile Application iPhone Application Android 04 72 87 07 54 Application Windows Phone Application iPad Application Android Tab www.dediservices.com DediServices Page 12
  13. 13. M-Commerce – Ecommerce Live M-commerce : l’application native constituerait le meilleur canal de vente Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 13
  14. 14. M-Commerce – Ecommerce Live M-commerce : l’application native constituerait le meilleur canal de vente Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 14
  15. 15. M-Commerce – Ecommerce Live Evolutions de l’écosystème Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 15
  16. 16. M-Commerce – Ecommerce Live Evolutions de l’écosystème Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 16
  17. 17. M-Commerce – Ecommerce Live Evolutions de l’écosystème Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 17
  18. 18. M-Commerce – Ecommerce Live Evaluer votre manque à gagner Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 18
  19. 19. M-Commerce – Ecommerce Live M-Commerce Toolbox  Rendez-vous sur notre site http://www.dediservices.com rubrique M-Commerce Toolbox Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 19
  20. 20. M-Commerce – Ecommerce Live M-Commerce Toolbox Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 20
  21. 21. M-Commerce – Ecommerce Live Travaux à mener Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 21
  22. 22. M-Commerce – Ecommerce Live Travaux à mener Site Responsive Design Site Adaptative Design Application Native Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 22
  23. 23. M-Commerce – Ecommerce Live Travaux à mener : “best practices” • Création Web-app 1 : Site clair 2 : Site léger 3 : Eviter les effets 4 : Police lisible 5 : Navigation ludique 6 : Jouer avec les contrastes 7 : Formulaires simples 8 : Limiter les infos Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 23
  24. 24. M-Commerce – Ecommerce Live Travaux à mener : “best practices” • Création Web-app : les usages Pas de rollover sur les menus, le mobinaute devra effectuer 2 touches Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 24
  25. 25. M-Commerce – Ecommerce Live Responsive Design Travaux àà mettre - Adaptative Design - Application Native mener : synthèse Avantages - Rapide On ne charge que Interfaces en place - Peu onéreux - Caractère universel Inconvénients ce que l’on voit - Indépendance totale IHM - Caractère universel spécialement conçues pour les smarthphone - Rapidité & instantanéité - Outils de fidélisation - Lourd à charger - Attention évolutions Web vs Mobile - Interface mobile mais sans utilisation des fonctionnalités de l’appreil (photo, geolocalisation, …) - Respect des règles des App Stores - 1 appli par device - Coût de développement Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 25
  26. 26. M-Commerce – Ecommerce Live Cas client : www.placedesgones.com Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 26
  27. 27. M-Commerce – Ecommerce Live Web-app Placedesgones.com Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 27
  28. 28. M-Commerce – Ecommerce Live Web-app Placedesgones.com Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 28
  29. 29. M-Commerce – Ecommerce Live Cas client : www.acycles.fr Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 29
  30. 30. M-Commerce – Ecommerce Live Web-app acycles.fr Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 30
  31. 31. M-Commerce – Ecommerce Live Web-app acycles.fr Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 31
  32. 32. M-Commerce – Ecommerce Live Cas client : www.homemaison.com Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 32
  33. 33. M-Commerce – Ecommerce Live Web-app Homemaison.com Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 33
  34. 34. M-Commerce – Ecommerce Live Web-app Homemaison.com Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 34
  35. 35. M-Commerce – Ecommerce Live Sources Baromètre GfK, Fevad/Médiamétrie/NetRatings juin 2013 Etude sur le commerce électronique de CCM Benchmark, 1er trimestre 2013 Etude européenne menée par Tradedoubler Chiffres du Mobile ComScore 2012 Etude 2013 Ikomobiune Etude de Shopgate Poulpeo.com/Ipsos Public Affairs Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 35
  36. 36. M-Commerce – Ecommerce Live Merci Bonne journée Florian HAMZIJ f.hamzij@dediservices.com www.dediservices.com Contactez-nous 04 72 87 07 54 www.dediservices.com DediServices Page 36

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