A	
  Unique	
  	
  
Retail	
  Business	
  Opportunity	
  
History	
  
•  From	
  its	
  beginnings	
  in	
  the	
  twen;es,	
  DEVERNOIS	
  has	
  today	
  become	
  a	
  
leading	...
Shop	
  and	
  Window	
  
The	
  Future	
  
•  The	
  second	
  genera;on	
  made	
  the	
  label	
  a	
  market	
  success	
  and	
  led	
  a	
  ho...
WINTER	
  2013	
  
Franchise	
  Bou;que	
  
HEAD	
  OF	
  TERMS	
  
•  Devernois	
  will	
  decide	
  with	
  you	
  your	
  budget	
  of	
  
buying	
  following	
  y...
Benefits	
  
•  No	
  Franchise	
  fees	
  or	
  royalty	
  are	
  owed	
  to	
  
Devernois	
  
•  Devernois	
  will	
  ref...
Devernois	
  Developer	
  	
  
•  The	
  Devernois	
  developer	
  will	
  support	
  you	
  all	
  
the	
  way	
  from	
 ...
Shop	
  Concept	
  
WINTER	
  2013
	
  
 
Dealings	
  with	
  the	
  development	
  of	
  	
  Devernois	
  franchises	
  in	
  the	
  UK	
  and	
  
Ireland
	
  
	...
Presentation Devernois Franchise opportunity
Presentation Devernois Franchise opportunity
Presentation Devernois Franchise opportunity
Presentation Devernois Franchise opportunity
Presentation Devernois Franchise opportunity
Presentation Devernois Franchise opportunity
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Presentation Devernois Franchise opportunity

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A great opportunity to open a new shop with the back up of an international company !!

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Presentation Devernois Franchise opportunity

  1. 1.   A  Unique     Retail  Business  Opportunity  
  2. 2. History   •  From  its  beginnings  in  the  twen;es,  DEVERNOIS  has  today  become  a   leading  fashion  label  of  interna;onal  renown.  Thanks  to  its  commitment   to  quality  and  knitwear  talent,  the  family-­‐owned  company  has  successfully   preserved  the  Devernois  Tradi;on,  the  expression  of  a  ;meless  chic  and   elegance  handed  down  from  genera;on  to  genera;on.     •  Created  in  1927  by  Claudius  Devernois,  the  company  ini;ally  specialized   in  jacquard  knitwear  for  men,  women  and  children,  before  management   shiNed  its  focus  to  women’s  ready-­‐to-­‐wear  in  the  six;es.     •  The  label  was  further  developed  in  the  seven;es  by  the  founder’s   children,  Jean  Bernard  and  Zélia  Devernois,  and  Zélia’s  husband,  Pierre   Boël.     •  During  the  eigh;es,  DEVERNOIS  very  quickly  expanded  into  other   European  markets  and  stepped  up  the  pace  of  growth  by  developing  a   franchise  network.  It  also  went  public  with  an  ini;al  public  offering  of   shares  on  the  Paris  Bourse.        
  3. 3. Shop  and  Window  
  4. 4. The  Future   •  The  second  genera;on  made  the  label  a  market  success  and  led  a  host  of   unforgeWable  adver;sing  campaigns  based  on  the  slogan  “En  Devernois,   je  suis  moi”  (“When  I’m  wearing  Devernois,  I  can  be  myself”).       Historically  a  manufacturer,  DEVERNOIS  now  has  180  retail  outlets,  and   the  arrival  of  the  third  genera;on  has  invigorated  the  label  in  terms  of   both  design  and  distribu;on.   Zélia’s  daughter,  Séverine  Brun,  has  reprised  the  DEVERNOIS  look,   promising  a  contemporary  slant  while  remaining  true  to  the  Devernois   tradi;on.  As  a  young,  ac;ve,  athle;c  execu;ve  who  successfully  combines   a  career  and  family  life,  Séverine  can  easily  iden;fy  with  her  customers.   She  is  leading  Devernois  into  a  new  phase  of  its  long  history,  by  moulding   the  company’s  tradi;on  of  quality  with  a  contemporary,  signature  look.   With  her  inside  knowledge  of  the  family  business,  Séverine  is  able  to  build   on  the  label’s  strengths  and  modernize  it  using  a  strong  product/store   concept.  
  5. 5. WINTER  2013  
  6. 6. Franchise  Bou;que  
  7. 7. HEAD  OF  TERMS   •  Devernois  will  decide  with  you  your  budget  of   buying  following  your  retail  Turnover  target.   •  Devernois  will  Deliver  the  Stock  in  your  Store   as  per  your  order.   •  Devernois  will  take  back  10%  of  your  unsold   Stock  aNer  the  sales  has  finished.   •   Devernois  will  provide  a  Merchandise  and   window  Guide  Book  
  8. 8. Benefits   •  No  Franchise  fees  or  royalty  are  owed  to   Devernois   •  Devernois  will  refund  at  the  end  of  the  year   •   50%  of  your  adver;sing  expense  limited  to   your  annual  buying  budget.   •  Point  of  sale  Terminal  Provided  by  Devernois   •  Point  of  Sale  support  –  Poster,  catalogues  ect   •  Devernois  Send  a  Merchandiser  to  your  Store   Every  Season  
  9. 9. Devernois  Developer     •  The  Devernois  developer  will  support  you  all   the  way  from  the  beginning    to  start  of   trading.   •  ANer  the  store  is  open  the  developer  will  be   on  hand  to  help  you  and  will  visit  your  store       every  season.   •  Devernois  head  office  provide  everyday   support.  
  10. 10. Shop  Concept  
  11. 11. WINTER  2013  
  12. 12.   Dealings  with  the  development  of    Devernois  franchises  in  the  UK  and   Ireland         Email              devernois@b;nternet.com   Website    www.devernois.fr     Sophie  England    07771981857     Florence  Sibourd    01608  676226  

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