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Input dear media voor total

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Input dear media voor total

  1. 1. Social Media for Total Belgium Some Extra Information May 25 jo@dearmedia.bedonderdag 26 mei 2011 1
  2. 2. Why Companies Are Listening to Social Mediadonderdag 26 mei 2011 2
  3. 3. Why Companies Listen ... • Crisis-anticipation: stay close to the market, track complaints, issues, ... fast and now how to respond to them, before they spin out of control • PR: spot questions, remarks, ... in order to respond with the corporate standpoint • Branding: track and respond to the buzz (e.g. response to campaigns), strengthening the core values of your brand, thanking people for their “fanship”, ... • Customer Care: track issues, questions, needs, ... from existing customers and use social media to help them be happier and more satisfied customers • Sales: spot specific needs or situations, answer with clear call-to-action to lead to conversion (e.g. free coupons when people check-in at a certain POS location)donderdag 26 mei 2011 3
  4. 4. Why Companies Listen ... • Panos - listens for branding, PR, direct market access, ... - food retailer - wants to link the artist directly with the fanbase, - listens for branding purposes without “old-school” media in between - future aim: sales (convert interest into • Agoria transaction) - Federation of the technology industry in - wants to “feel the market” Belgium • EMI Music - Listens for PR purposes: what are people saying about the sector, the industry, key topics, - record label member-organizations, ... - wants to link the artist directly with the fanbase, without “old-school” media in between • Sanoma Magazines - listens for branding purposes and opportunity - Magazine publisher (Feeling, Libelle, Humo, ...) spotting - Listens to “read the market”, what are people • Azlan saying, thinking, feeling about the magazine titles and their content - record labeldonderdag 26 mei 2011 4
  5. 5. Why Companies Listen ... • Remark: the following companies are - they have increased sentiment scores not Dear Media customers since they started tracking client • Aveve conversations - leading retailer focused on home, • Greenway Gent garden, hobby, food, ... - focus on sales and promotions - listens with a focus on branding - they use social to create and track the - they are an industry example of good buzz monitoring • KBC Group • Telenet - focus on branding - telco - humanization of banking - focus on customer service - listen to conversations to be closer to the market, have a more human aspectdonderdag 26 mei 2011 5
  6. 6. The Social Framework Company /Brand Listen Engage the audience Create Recommend The Stream & Discover In-direct Content Stream 1 Content Stream 2 via Social Networks Twitter, Facebook, Hyves, Netlog, LinkedIn, ... Direct Recommendations Content Stream 3 Content Stream n Discover Facebook Connect, Social API’s, The Destination features ... Site Social Mobile Apps Tablet Apps Stores Offline Stuff Network Merchandising Free Pages Paid Paid Paid Events ... Free Experience Paid/Free CRM (customers, fans, followers, ...)donderdag 26 mei 2011 6
  7. 7. Key Numbers on Social Mediadonderdag 26 mei 2011 7
  8. 8. May 2010: Facebook has +650.000.000 members They are planning to reach 1 billion members by 2012 That’s +650K users EVERY DAY! There are 4.5 million users in Belgium.donderdag 26 mei 2011 8
  9. 9. 200.000.000 people on Twitter Todaydonderdag 26 mei 2011 9
  10. 10. Youngsters on Social Networks in Europedonderdag 26 mei 2011 10
  11. 11. donderdag 26 mei 2011 11
  12. 12. Main access to social media will be via mobile devices.donderdag 26 mei 2011 12
  13. 13. 300 225 In Q4 2010 7,3% of all PC’s sold globally, where iPads ... (source: IDC). 150 By 2014 almost 500.000.000 tablets will be sold. 75 Apple will continue to dominate the market for the next coming years. 0 2010 2011 2012 2013 2014donderdag 26 mei 2011 13
  14. 14. About DearMedia,donderdag 26 mei 2011 14
  15. 15. • a digital consulting company, working for European clients • founded in 2009 by Jo Caudron • our mission is to help find a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media • our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ... • We work for large European clientsdonderdag 26 mei 2011 15
  16. 16. ... watch (trends) ... develop digital strategies ... conceptualize great ideas ... define functional details ... implement Social Media teams & ownerships ... roll-out tools for monitoring & conversation We ... ... introduce rules, policies & guidelines ... train & coach your teams ... help you find implementation partners ... follow-up project development ... start, monitor & manage the conversation for you ... start againdonderdag 26 mei 2011 16
  17. 17. Start 1 AWARENESS Strategy & Concepts Mobile Strategy 2 DIGITAL STRATEGY Social Media Strategy Inbound (listen) /Outbound (talk) 3 CONCEPTS Destinations / Streams Fix / Mobile Our Approach FUNCTIONAL REQUIREMENTS SOCIAL MEDIA PLAN - people & teams Details (site, portal, apps, - tools (monitoring & 4 channels, ...) conversation) - policies & guidelines - training & coaching RFP ASSISTANCE Next 5 DEVELOPMENT follow-up CONVERSATION MNGT day2day, guidance, follow-updonderdag 26 mei 2011 17
  18. 18. Some Clients (media & entertainment)donderdag 26 mei 2011 18
  19. 19. Some Clients (advertisers & B2C )donderdag 26 mei 2011 19
  20. 20. Some Clients (corporate & B2B)donderdag 26 mei 2011 20
  21. 21. Some Clients (government & non-profit)donderdag 26 mei 2011 21
  22. 22. Our Teamdonderdag 26 mei 2011 22
  23. 23. Our Team Dear Media has a small but dedicated team of experienced experts. When needed we complement our team Dado with skilled freelancers Van and external partners. Florence Peteghem Jo Pérès Caudrondonderdag 26 mei 2011 23
  24. 24. • Founding Partner of Dear Media (www.dearmedia.be) • Active in interactive since 1993 as (co-)founder of Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Media thinker, innovator & strategist • Interested in all things digital, social & mobile, new media & connected TV • Consultant, Entrepreneur, Speaker, Writer • Vice-President IAB Belgium • Contact • jo@dearmedia.be Jo • http://jocaudron.me (for the personal stuff) Caudron • http://www.linkedin.com/in/jocaudron (for the business stuff) • www.twitter.com/jcaudron (for my technology newsfeed)donderdag 26 mei 2011 24
  25. 25. • Studied Communication Sciences and Applied Information Technologies at Ghent University • Strategic consultant at Dear Media, a full service consultancy company, committed to preparing companies for the way ahead and the exciting future to come • Previously at InSites Consulting as senior consultant • Congress Committee Member at Stichting Marketing • Guest lecturer & keynote speaker: @ Vlerick International Business Dado School @ EMLYON European Business School @ Mercator Academy @ Van Peteghem IAB Academy @ Internet Marketing School • Contact • dado@dearmedia.be • twitter: @dadovanpeteghem • http://be.linkedin.com/in/dadovanpeteghem Avid blogger on: dadovanpeteghem.comdonderdag 26 mei 2011 25
  26. 26. • Studied Marketing & Communication in Ghent • Strategic Consultant at Dear Media, a full service consultancy company • Focus on customer centric concept development • Previously at ONE Agency and The Reference • 15 years of experience in digital agencies and consulting companies • Contact • florence@dearmedia.be Florence Pérèsdonderdag 26 mei 2011 26
  27. 27. DearMedia in the Mediadonderdag 26 mei 2011 27
  28. 28. DearMedia in the (online) Media • Frequent interventions in Terzake (newsshow in Canvas TV by VRT) • Frequent interventions in national radio (Radio1) http://video.canvas.be/social- media-for-dummiesdonderdag 26 mei 2011 28
  29. 29. DearMedia in the (online) Mediadonderdag 26 mei 2011 29
  30. 30. DearMedia in the (online) Media http://www.youtube.com/watch? http://www.youtube.com/watch? v=Vm7IODwCNeg v=IwBzX7VoAtE&feature=relateddonderdag 26 mei 2011 30
  31. 31. The Budgetdonderdag 26 mei 2011 31
  32. 32. Budget: first countrydonderdag 26 mei 2011 32
  33. 33. Budget: next countriesdonderdag 26 mei 2011 33
  34. 34. Social Media for Total Belgium Some Extra Information May 25 jo@dearmedia.bedonderdag 26 mei 2011 34

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