STUDY CASE n°1  :  OTA www.amadeus.net  <ul><ul><ul><ul><ul><li>History and Target Customer group  </li></ul></ul></ul></u...
HISTORY AND TARGETED CUSTOMERS www.amadeus.net  <ul><li>Founded in 1987  and  Headquarters based in Madrid </li></ul><ul><...
CUSTOMER SERVICES 1  www.amadeus.net  AMADEUS enables the travelers to organize his trips from A to Z through one and uniq...
CUSTOMER SERVICES 2  www.amadeus.net  Trip Tools : A Selection of tools which allow the customers to learn about the count...
DIFFERENCE WITH EXPEDIA  www.amadeus.net  <ul><li>EXPEDIA offers the same kind of services to the customers however:  </li...
CUSTOMER COMMUNICATION www.amadeus.net  Social bookmarking website : DELICIOUS The Customers are invited to bookmark the w...
AMADEUS PARTNERS  www.amadeus.net  <ul><li>More than 100 sites are browsed for to find the best rates and amon travel prov...
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Case Study 1 Amadeus

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Case Study 1 Amadeus

  1. 1. STUDY CASE n°1 : OTA www.amadeus.net <ul><ul><ul><ul><ul><li>History and Target Customer group </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Customer Services </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Difference with Expedia </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Customer communication </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Amadeus’ Partners </li></ul></ul></ul></ul></ul>
  2. 2. HISTORY AND TARGETED CUSTOMERS www.amadeus.net <ul><li>Founded in 1987 and Headquarters based in Madrid </li></ul><ul><li>  Available in 11 different languages: </li></ul><ul><li>400 destinations available for the customers. </li></ul><ul><li>“ This site delivers key travel data that is found in the Amadeus suite of travel products with the aim to empower any traveler with the right information to make a decision on all parts of their trip planning .” </li></ul>
  3. 3. CUSTOMER SERVICES 1 www.amadeus.net AMADEUS enables the travelers to organize his trips from A to Z through one and unique website. This application allows the customers to find flight availability, flight timetables and flight status This application enables the guests to find the best hotel rates among 400 different destinations. This application gives the clients the best car rent rates among where and whenever they want to be picked up.
  4. 4. CUSTOMER SERVICES 2 www.amadeus.net Trip Tools : A Selection of tools which allow the customers to learn about the country of his trip from his own home. Activities : A Selection of activities which enable the customers to organize his trip (book museum or opera tickets by example) from his own home.
  5. 5. DIFFERENCE WITH EXPEDIA www.amadeus.net <ul><li>EXPEDIA offers the same kind of services to the customers however: </li></ul><ul><ul><li>The site has too many information to me and is less organized that Amadeus.net </li></ul></ul><ul><ul><li>Vacation packages are available in Expedia but not in Amadeus </li></ul></ul><ul><ul><li>Amadeus put at the disposal of his customers a large range of tools that can be used to learn about their future visited country. </li></ul></ul>
  6. 6. CUSTOMER COMMUNICATION www.amadeus.net Social bookmarking website : DELICIOUS The Customers are invited to bookmark the website on their own accounts: therefore a maximum of the customer’s contacts are directly and inderectly touched through this action. Social website: (Fugg) DIGG Personal Learning Network: DIIGO Social website: (Netscape) PROPELLER YAHOO Social Network (mainly for scientists): Technorati GOOGLE Social website: (Fugg) DIGG
  7. 7. AMADEUS PARTNERS www.amadeus.net <ul><li>More than 100 sites are browsed for to find the best rates and amon travel providers: </li></ul><ul><ul><li>Airlines : network airlines, regional airlines, and low cost/leisure carriers </li></ul></ul><ul><ul><li>Hotels: chains, representation companies, and independent hotel companies </li></ul></ul><ul><ul><li>Tour Operator: specialty, mass-market and vertically-integrated tour operators </li></ul></ul><ul><li>Activities and Entertainment by « unaira.com » </li></ul><ul><li>Their partners include IT leaders such as SAP, IBM, Microsoft, British Telecom (BT), Cisco, Unisys, Siemens, HP, AT&T and SITA and software experts such as Travelfusion, Hitch Hiker, InteRes, Trisept. </li></ul>

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